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Online Shopping Figures For the UK
The market for Online Shopping Figures Uk retailers has been growing continuously since its inception. This is particularly evident in the UK where ecommerce accounts for 20% of all retail sales.
Many consumers use online shopping to research brands before purchasing, and 45% like to "buy online, pick up in store". This is an interesting shift in consumer behavior that bricks and mortar stores should be aware of.
1. Retail sales online in the UK
It's hard to deny that sales of online retail in the UK have seen a significant increase in the last few years. According to 2023 statistics the B2C market for online shopping is expected to grow to $120 billion by the end of the year. This increase is the result of shifting consumer habits and the adoption by retailers of digital transformation technologies. As a result bricks and mortar shops are experiencing a decline in popularity as more shoppers turn to online clothing sites uk retailers for their purchases.
With this in mind, it's important for both pureplay and omni channel retailers to know what motivates shoppers to buy online. We've put together retail sales figures and stats that are both eye opening and informative to assist you.
Of all the retail sectors of which fashion is the most sought-after with 28 percent of all sales on e-commerce in the UK. This is likely due to the wide selection of products and the ease of trying on clothes without leaving home. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is likely due to the constant demand for new gadgets and the desire to keep up with the latest technology. Hobbies and leisure items are also popular items to purchase online, accounting for 15% of all e-commerce sales.
When asked what factors drive shoppers to shop online 57 percent of UK consumers cited convenience as the primary driver. This is followed by 48% who pointed to price comparison, and 37% who said they were seeking special deals or discounts. These results indicate that UK shoppers are less price-driven than their European counterparts, and are more focused upon convenience and a wide variety.
2. Online shopping in the UK
Online shopping is becoming a part of the daily routine for many UK customers. Whether it's to buy groceries, electronics, or fashion - almost half of UK residents over the age of 65 have made a purchase online in the last year. Shoppers can pick from a range of payment options and also choose when and how they want their products delivered.
Price, convenience and accessibility are among the top reasons why consumers shop online. In fact, 57% of online shoppers cite convenience as the main motive behind their shopping. Then, another 48% of them cited lower prices and 37% said they have a wider choice of options.
The habits of online shopping among UK consumers are also becoming increasingly eco-conscious. For example, 79% of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They may even take action if they feel their deliveries are not being delivered in environmentally friendly packaging.
In addition to decreasing their environmental impact, a few customers are also seeking to make their online shopping experience more personal. For example 35 percent of UK customers have purchased clothes, footwear, or accessories from a store that has their size information stored on file. This allows them skip the return process, and get what they need faster.
Incredibly, UK customers are reported to be more willing to wait for their online orders than they were during the pandemic. This may be because they are used to the slow delivery times and have a better understanding of how long it takes for an item to arrive in the mail.
3. Online shopping in the UK according to age group
Shopping online in the UK is a very popular pastime for a lot of people. Clothing and accessories are among the most popular purchases followed by groceries and media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. Comparisons of prices and products are also possible when making these purchases.
It is important to know that online shoppers are a diverse group. This is why it is crucial for online retailers to know the demographics their customers are looking for when purchasing products. In addition to this it is important to be aware of the amount of time each age group spends shopping online. The younger generation, for example, is more likely to use mobile devices to shop than any other age group. This is because the younger generation has less time, and will use several devices to accomplish online tasks.
Older generations tend to be more conservative in their purchasing habits and less influenced by advertising on the internet. They are also more likely to go to stores in the high street to feel and see products before making a purchase. However, this doesn't mean they don't shop online because the convenience and ease of online shopping remains attractive to them.
Another interesting factor to consider when it is about online shopping is that older generation is more likely to anticipate and expect free delivery on all purchases. They are also more likely to drop carts when shipping costs appear excessive. Additionally, 61% of over 55s say that they will add more items to their cart in order to reach a free delivery threshold.
4. Online shopping in the UK in accordance with gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make large purchases like electrical and furniture. Both groups are more likely to purchase clothing household and garden products as well as consumer electronics and cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by how a retailer responded to the COVID-19 pandemic, with 69% looking for brands that support and collaborate with their local communities.
The most sought-after online purchasing items in the UK are footwear and clothing. In fact, 62% of British women who shop online purchased these items by the year 2020. Online sales aren't limited to clothing. Other items such as kitchenware, jewelry, and sports equipment are also available.
In the process, online shopping is becoming increasingly popular as a method to get the best deals on these items. In fact, some experts predict that ecommerce sales will make up nearly one-third of all retail sales by 2024.
While some retailers struggle to deal with the rise in online sales, others are thriving. Particularly, online sales are booming for health, fashion, beauty, home and gardening and consumer electronics.
In the near future, online shopping for these products is expected to continue to grow. With the number of people who have access to the internet continuing to increase it is expected that more increasing numbers of people will be turning to online shopping in the near future. As online shopping becomes more popular, retailers must ensure that their sites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European ecommerce market. The majority of its customers are influenced the convenience, affordability and variety of goods when they shop online. These factors make it an ideal location for retailers looking to improve their web presence and provide seamless shopping.
During the COVID-19 pandemic, online sales increased dramatically as people opted for secure and convenient alternatives to store purchases. This trend has continued even after the outbreak as consumers continue to buy online as an alternative.
Online shopping is a major component of UK retail, and certain estimates suggest that it will comprise three-quarters of retail sales by 2024. This growth is a result of the increasing adoption of e-commerce by customers and technological advancements.
In the UK 57% of online shop designer suits shoppers say convenience is the primary factor driving them to shop online. The 48 percent who claim it's easier to find deals and special deals as well as the 37% who claim there is a greater range of merchandise available online are behind. This is in contrast to Europe where a higher proportion of shoppers cited lower prices as the primary reason for their purchase online.
Online shoppers are also eager to test new products and brands. Nearly 25% of shoppers online have purchased products that they've never seen on the high street previously, and a majority are willing to try new products when shopping on an online marketplace like Amazon. Buy now pay later checkouts are a favorite option for UK customers with 29 percent of shoppers using the buy now pay later option in the last year.
A robust return policy on the internet for the UK is also an important aspect of ecommerce. The majority of online shoppers (59%) will check the return policy of a retailer prior to purchasing, and a majority will expect the retailer to be responsible for both organizing and paying for return shipping.
