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Online Shopping Figures For the UK
Since its infancy the market for online shopping has grown steadily. This is especially evident in the UK where ecommerce accounts for 20% of all retail sales.
Many people shop online to research brands before purchasing and 45% of them prefer to "buy online, pick up in store". This is an interesting change in consumer behavior that bricks and mortar stores should pay attention to.
1. Online retail sales in the UK
It's not a secret that sales on retail websites have risen significantly in the UK over recent years. According to data from 2023 the B2C market for e-commerce is expected to grow to nearly $120 billion by the year 2023. This growth is a result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as customers increasingly turn to online retailers.
To do this, it is important that both pureplay and omnichannel retailers understand what motivates consumers to shop online. To assist you in this, we've put together a collection of retail sales figures and other statistics that are both eye-opening and revealing.
Of all the retail industries that are available, fashion is the most popular with 28% of all e-commerce sales in the UK. This is probably due to the wider range of products accessible and the convenience of being in a position to try on clothes without leaving the comfort of your home. Electronics is second with 16% of all e-commerce sales. This is probably due to the constant need for new devices and the desire to stay current with the most recent technology. Online sales of leisure and hobby products make up 15% of all online sales.
When asked about the reason they shop online, 57% of respondents mentioned convenience. This is followed by 48% who cited price comparison, and 37% who indicated they were seeking special offers or discounts. These findings suggest that UK consumers are less influenced by price than their European counterparts and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Shopping online is now a part of daily life for many UK consumers. About half of UK people aged 65 and older have made an online purchase within the last year. With a wide range of payment options available, shoppers can also choose how and when they want their goods to be delivered.
Accessibility, convenience, and price are among the top reasons why customers shop online. In fact, 57% of people cite convenience as their primary reason for shopping online. In addition, 48% mentioned lower prices as another benefit, while 37% mentioned a wider range of options as well.
Online shopping habits of UK customers are also becoming more environmentally conscious. For example, 79 percent of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They may even take action if feel their deliveries are not being packaged in environmentally friendly ways.
In addition to lessening their impact on the environment, some consumers are also trying to make their online shopping experiences more personal. For instance 35% of UK customers have purchased clothing or footwear from a retailer that has their size information stored on the file. This allows them to avoid the return process and obtain what they want faster.
Incredibly, UK shoppers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that they are used to the slower delivery times and have a better understanding of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK according to age group
Shopping online is extremely popular in the UK. Clothes and accessories are the most popular items followed by food items, and media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is because customers find these sales to be extremely convenient. It is also simple to compare prices and products online when making these kinds of purchases.
It is essential to realize that online shoppers are diverse. This is why it is crucial for e-commerce businesses to know the type of customer they are seeking when they purchase products. It is also important to know how long each type of consumer spends online. The younger generation, for example is more likely to use mobile devices to shop than other groups. This is because this age group is very time-poor and will use multiple devices to complete online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by online advertising. They also prefer to visit shops in the high street to touch and feel products before making a final decision. This doesn't mean that they won't shop london online mobile shopping sites. The convenience and ease of online shopping are still very appealing.
A second interesting factor to take into consideration when shopping online is the fact that older generations are more likely than younger generations to anticipate and request free shipping on all of their purchases. They are also more likely to leave carts if shipping costs seem excessive. Moreover 61% of people over 55 say that they will add more items to their shopping carts in order to get to the free delivery threshold.
4. Online shopping in the UK according to gender
Women and men in the UK are equally likely to purchase items online. However women are more likely to make big purchases, like furniture or electrical appliances, than men. Both groups tend to spend more on clothing household and garden products, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of shoppers searched for brands that were supportive and were in close contact with their local community.
The most sought-after online shopping products in the UK are footwear and clothing. In fact, 62 percent of British women who shop online purchased these items by the year 2020. However, online sales aren't restricted to clothing and there are a myriad of other products on sale, like kitchenware, jewellery and sports goods.
Shopping online is becoming increasingly popular to find best bargains. In fact, some analysts predict that ecommerce sales will account for almost one-third of all retail sales in 2024.
While some retailers are struggling to deal with the rise in online shopping, others are thriving. Particularly the online market is booming for health, fashion, beauty as well as gardening and home as well as consumer electronic.
The trend of purchasing these items online is likely to continue to grow in the coming years. With the number of people who have access to the internet growing it is expected that more more people will turn to online shopping in the coming years. With the growing popularity of this method of shopping, it's important for retailers to ensure their websites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is among the leading European ecommerce markets. When it comes to online shopping, the UK's consumers are mostly influenced by price, convenience and a variety of products. These factors make it an ideal location for retailers looking to improve their online presence and offer seamless shopping.
During the COVID-19 pandemic, online sales increased significantly as people opted for secure and convenient alternatives to instore purchases. This trend has continued post-pandemic, as consumers continue to use online shopping as a viable alternative.
online shopping figures uk shopping is a major part of UK retail and online shopping figures uk some estimates suggest that it could account for one-third of sales by 2024. This is because of the increasing adoption of e-commerce by consumers as well as technological advances.
57 percent of UK online shoppers say that convenience is the main reason for them to shop online. This is followed closely by 48% who state that it is easier to find deals and special offers and 37% of shoppers say there is a wider range of products available online. This is in contrast to Europe where a higher percentage of consumers stated lower prices as the primary reason for their purchase online.
The online shoppers are also keen to try new products and brands. Online customers are willing to try new products and brands. Half of consumers are willing to do so when they shop on marketplaces such as Amazon. Buy now pay later checkouts are a favorite option for UK shoppers with 29 percent of online shoppers choosing the buy now pay later option over the last year.
In addition to this an effective return policy is a crucial aspect of the e-commerce landscape in the UK. The majority of online buyers (59 percent) will check the return policy of a retailer prior to purchasing, and a majority will expect the seller to be responsible for both organizing and paying for return shipping.
