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Online Shopping Figures For the UK
Since its infancy the market for online shopping has continued to grow. This is especially evident in the UK where ecommerce accounts for 20% of retail sales.
Many consumers use online shopping to research brands before purchasing and 45% prefer to "buy online, pick up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should pay attention to.
1. Online sales of retail in the UK
It's not difficult to see that online retail sales in the UK have seen a significant increase in the last few years. According to the 2023 statistics, the B2C market for online shopping is expected to reach almost $120 billion by the end of the year. This growth is a result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. In the end bricks and mortar shops are losing popularity as more consumers turn to online stores for their purchases.
In order to do this, it is important that both pureplay and omni-channel retailers know what drives consumers to shop online. We've put together retail sales figures and stats that are both eye opening and informative to assist you.
Of all the retail sectors of which fashion is the most well-known with 28 percent of all sales on e-commerce in the UK. This is probably due to a wider selection of items available and the convenience of being capable of trying on clothes without having to leave your home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is likely because of the constant need for new devices as well as the desire to stay current with the latest technology. Online sales of leisure and hobby products represent 15% of all online sales.
When asked what drives customers to shop online, 57 percent of UK customers cited convenience as the primary driver. This is followed by 48% who pointed to price comparison, and 37% who stated they were looking for special deals or discounts. These findings suggest that UK shoppers are less price-driven than their European counterparts, and are more focused upon convenience and a broad product variety.
2. Online shopping in the UK
online sites for shopping in uk shopping has become a daily part of life for many UK residents. More than half of UK residents aged 65 or older have made a purchase online in the last year. Shoppers can choose from a range of payment options and also decide the time and method they'd like their purchases delivered.
Price, convenience and accessibility are among the top reasons why shoppers shop online. In fact 57% of shoppers who shop online say that convenience is the primary motive behind their shopping. Additionally, 48% pointed to lower prices while 37% cited a wider selection of choices.
UK consumers are also becoming more eco conscious in their shopping online. For example, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials they have purchased from their purchases. They could be able to take action if they find that their purchases are not packaged in an environmentally green manner.
In addition to lessening their environmental impact, some consumers are also trying to make their shopping experiences more personal. For instance 35 percent of UK customers have purchased clothing, footwear, and accessories from a retailer that has their size information saved. This allows them to avoid the return process, and to purchase what they want quicker.
It is interesting to consider that UK consumers are reported to be more willing than ever to wait for online orders. This may be because they are more used to the slow delivery times and are more aware of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK according to the age group
Online shopping in the UK is a very popular pastime for a large number of people. The most sought-after purchases are clothes and accessories, followed by food items, and finally media like movies and music. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These sales are extremely practical for shoppers. It is also simple to compare prices and items online when making these types of purchases.
It is crucial to remember that online shoppers are very diverse. This is why it is crucial for e-commerce businesses to understand what their customers are looking for when it comes to purchasing products. It is also crucial to understand how much time each group of shoppers spends online. For example the younger generation is more likely to shop using mobile devices than any other age group. This is because the younger generation is time-poor and will make use of multiple devices to accomplish online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by online advertisements. They also tend to go to stores in the high street to feel and see products prior to making purchases. However, this doesn't mean they won't buy online because the convenience and stress-free nature of online shopping is very appealing to them.
Another interesting aspect to think about when it concerns online retailers uk stats shopping is that older generations are more likely to anticipate and expect free delivery on all their purchases. In addition, they are more likely to abandon their shopping carts if they think that shipping costs are excessive. Furthermore 61% of those over 55 say that they will add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to shop for products online. Women are more likely than men to make large purchases, such as electrical and furniture. Both groups are more likely to purchase fashion, health and beauty as well as home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of those customers looked for brands that supported and were in close contact with their local communities.
Shoes and clothing are the most sought-after items to buy online in the UK. In fact 62 percent of British women who shop online purchased these items by the year 2020. Online sales aren't just only limited to clothing. Other items such as kitchenware, jewelry, and sports items are also available.
As a result, online shopping is becoming more popular as a method to find the most affordable prices on these items. In fact, some analysts have predicted that e-commerce sales will make up nearly one third of all retail sales by 2024.
While some retailers struggle to cope with the increase in online shopping, other are thriving. Online sales are increasing in health and wellness gardening, home and garden and consumer electronics.
The trend of purchasing these products online is expected to continue to increase in the years ahead. As the number of people who use the internet is growing, it is expected that online shopping will become more popular in the near future. As online shopping grows more popular, merchants should ensure that their websites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the top European ecommerce markets. When it comes to online shopping the British consumers are influenced primarily by convenience, price, and the variety of items. These factors make it a great spot for retailers who wish to improve their online presence and provide a seamless shopping experience.
In the COVID-19 pandemic online sales grew significantly as consumers opted for safe and convenient alternatives to instore purchases. This trend has remained in place post-pandemic as consumers continue to embrace online shopping as a viable alternative.
Shopping online is a large part of the UK retail industry Some estimates suggest that it could account for a third of all retail sales by 2024. This is because of the increasing adoption of e-commerce by customers and technological advancements.
57 percent of UK online shoppers say that convenience is the main reason they shop online. The 48 percent who say it's easier to find bargains and special offers as well as the 37% who say that there's a greater selection of products online are closely behind. In Europe more than half of shoppers mention lower prices as a major factor in their decision to purchase online.
Online shoppers are also eager to try new brands and products. Online shoppers are open to trying new products and brands. Half of consumers are willing to try new brands when they shop on marketplaces like Amazon. Buy now pay later checkouts are a common choice for UK customers, with 29 percent of shoppers using the buy now pay later option in the past year.
In addition to this an effective return policy is a vital aspect of the ecommerce landscape for the UK. A majority of online buyers (59 percent) look up the return policy of the retailer prior to buying, and nearly half of them expect the seller to arrange and pay for return shipping.
