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Online Shopping Figures For the UK
Since its infancy the market for online shopping has continued to grow. This is evident especially in the UK where e-commerce is responsible for 20% of all retail sales.
Shopping online is a popular method for consumers to look up brands and make purchases. 45% of consumers prefer to "buy online and then pick it up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
There's no denying that retail sales online have increased significantly in the UK in recent years. According to data from 2023, the B2C market for online shopping is expected to grow to $120 billion in the next year. This growth is due to shifting consumer habits and the adoption of digital transformation technologies by retailers. In the end bricks and mortar stores are seeing a decline in popularity as more consumers turn to online retailers to make their purchases.
In order to do this, it's essential that both omni-channel and pureplay retailers understand what motivates consumers to shop online. We've put together statistics and figures on retail sales that are both eye-opening and informative to assist you.
Of all the retail sectors, fashion is the most well-known, accounting for 28% of all e-commerce sales in the UK. This is likely due to the wide range of merchandise and the ease of trying on clothes without leaving your home. Electronics comes in second place with 16% of the sales on e-commerce. This is probably due to the constant need for new devices and the desire to keep up with the latest technologies. Online sales of hobbies and leisure products make up 15% of all ecommerce sales.
When asked why they shop online shopping sites uk, 57% of respondents mentioned convenience. This is followed by 48% who pointed to price comparison and 37% said they were looking for special offers or discounts. These results suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a wide selection of products.
2. Online shopping in the UK
Online shopping is a common aspect of life for a lot of UK residents. About half of UK people aged 65 and older have made a purchase online within the last year. Shoppers can pick from a variety of payment options, and decide when and how their items delivered.
Price, convenience and accessibility are among the top reasons consumers shop online. In fact, 57% of shoppers who shop online mention convenience as the primary driver behind their shopping habits. Additionally, 48% of them cited lower prices as an additional advantage, while 37% cited the availability of more options.
The habits of online shopping among UK consumers are also becoming more eco-conscious. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They can take action if their orders are not packaged in an eco friendly manner.
In addition to lessening their environmental impact, some customers are also seeking to make their shopping experience more personal. For instance, 35% of UK shoppers have bought clothing, footwear, or accessories from a store that has their size information on file. This lets them skip the return process and get what they need faster.
It is interesting to note that UK consumers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that they are more used to the slower delivery times and have a better understanding of the time it takes for an item to arrive in the mail.
3. Online shopping in the UK by the age group
Shopping online in the UK is a very popular pastime for many people. Clothes and accessories are the most sought-after purchases, followed by groceries, and media such as movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that consumers find these events very convenient. It is also simple to compare prices and items on the internet when making these kinds of purchases.
It is crucial to understand that online shoppers are a diverse group. This makes it vital for online retailers to know the demographics their customers are searching for when buying products. In addition it is important to be aware of the amount of time each age group is spending shopping online. For example, the younger generation is more likely to purchase on mobile devices than any other age group. This is due to the fact that this age group is time-poor and will use multiple devices to complete online tasks.
Older generations tend to be more conservative in their purchasing habits and less influenced by online advertisements. They also prefer visiting high-street stores to experience products before making a decision. This does not mean they will not buy online. The convenience and ease of online shopping are still appealing.
Another interesting aspect to think about when it comes to online shopping is that the older generations are more likely to expect and expect free delivery on all of their purchases. Additionally they tend to drop their carts if they believe that shipping costs are excessive. Furthermore, as many as 61% of people over 55 say they'll add additional items to their shopping carts in order to reach the threshold of free delivery.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make large purchases such as electrical and furniture. Both groups are more likely to shop for fashion cosmetics, health and beauty products, home and garden, and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were affected by the response of retailers to the COVID-19 crisis. 69% of these customers were looking for brands that backed and worked closely with their local community.
Clothing and shoes are the most requested items for online shopping in the UK. In fact 62% of British women who shop online will purchase these items by the year 2020. Online sales aren't restricted to clothing. Other products such as kitchenware, jewelry, and sports goods are also available.
Online shopping has become increasingly popular to find the best bargains. In fact, some analysts have predicted that e-commerce sales will account for almost one third of all retail sales in 2024.
While some retailers struggle to deal with the rise in online shopping, other are thriving. In particular the rise of online sales for health, fashion and beauty, online shopping figures uk home and gardening and consumer electronic.
The trend of buying online for these items is expected to continue to grow in the coming years. As the number of internet users is growing it is expected that online shopping will increase in popularity in the near future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and offer an easy and secure checkout process.
5. online shopping figures uk shopping in the UK by region
The UK is a top European online marketplace. When it comes to online shopping, the UK's consumers are mostly influenced by price, convenience, and the variety of items. These factors make it a great place for retailers who want to invest in their web presence and provide a seamless shopping experience.
During the COVID-19 epidemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to instore purchases. This trend has continued following the pandemic as consumers continue to shop online as an alternative.
Online shopping is a major part of the UK retail economy There are estimates that it will comprise one-third of all retail sales by 2024. This growth is fueled by increasing consumer adoption of ecommerce and advances in technology.
In the UK, 57% of online shoppers cite convenience as the main reason for them to shop online. This is closely followed by 48% who state that it is easier to discover special deals and offers and 37% of shoppers say there's a greater variety of products available online. This contrasts with Europe where a larger percentage of shoppers stated lower prices as the primary reason for their choice to shop online.
Consumers are also willing to try new brands and products when they shop online. Online consumers are open to trying new brands and products. Half of people are willing to do so when they shop on marketplaces such as Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of buyers who shop online have made use of this method in the last year.
Additionally, a strong online return policy is a crucial aspect of the online shopping landscape in the UK. The majority of shoppers (59%) will research a retailer's returns policy before buying, and nearly half will expect a retailer to be responsible for the return and payment shipping.
