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Online Shopping Figures For the UK
Since its humble beginnings, the online retail market has continued to grow. This is especially evident in the UK, where ecommerce represents 20% of retail sales.
Shopping online is a common method for consumers to explore brands and purchase. About 45% of consumers prefer to "buy online and then pick it up in-store". This is a shift in consumer habits that brick-and mortar shops must be aware of.
1. Online sales of retail in the UK
There's no doubt that retail sales online have risen substantially in the UK over recent years. In fact, according to 2023's statistics, the B2C e-commerce market is expected to reach nearly $120 billion by the year 2023. This growth is driven by the changing habits of consumers and the adoption of digital transformation technologies by retailers. As a result, bricks and mortar stores are losing popularity as more consumers prefer online retailers to make their purchases.
To achieve this, it's essential that both omni-channel and pureplay retailers understand what draws consumers to shop online. To help you understand this, we've compiled an assortment of retail sales figures and statistics that are both eye-opening and revealing.
Fashion is the most favored retail sector in the UK, accounting for 28 percent of all e-commerce sales. This is likely due to the wide variety of items and the ease of trying on clothes without leaving the house. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is likely due to the constant demand for new gadgets and a desire to keep up with the latest technology. Online sales of hobbies and leisure products make up 15% of all e-commerce sales.
When asked what drives shoppers to shop online Shopping figures uk 57% of UK consumers said convenience was the primary driver. In addition, 48% of them cited price comparison and 37% of them said they were seeking discounts or special offers. These results suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a wide selection of products.
2. Online shopping in the UK
Shopping online is becoming part of daily life for many UK customers. Be it for electronics, groceries or even clothes - more than half of UK residents over 65 have made a purchase online in the last year. Shoppers can select from a range of payment options, and choose when and how they want their purchases delivered.
Accessibility, convenience, and price are among the top reasons shoppers shop online. In fact 57% of online shoppers mention convenience as the primary motive behind their shopping. Then, another 48% pointed to lower prices while 37% cited a wider selection of choices.
UK consumers are also becoming more environmentally conscious in their online shopping habits. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They could be able to take action if they find that their purchases are not packaged in a sustainable green manner.
In addition to reducing their environmental impact, some customers are also seeking to make their shopping experiences more personal. For instance, 35% of UK consumers have purchased clothes, footwear, and accessories from a retailer who stores their size information. This lets them to skip the return process and to get what they want faster.
It is interesting to note that UK customers are reported to be more willing than ever to wait for online orders. This could be due to the fact that they are more used to the slow delivery times and are more aware of the time it takes for the item to be delivered via the mail.
3. Online shopping in the UK in accordance with age group
Online shopping is very popular in the UK. The most sought-after purchases are clothes and accessories, followed by food items, and finally media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for shoppers. It is also simple to compare prices and items online when making these types of purchases.
It is crucial to understand that online shoppers are diverse. This is why it is crucial for e-commerce businesses to know the type of customer they are looking for when purchasing products. In addition to this it is crucial to be aware of how much time each age group is spending shopping online. For example the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is very constrained in time and will utilize multiple devices to complete online tasks.
The older generations on the other hand tend to have more conservative buying habits and are less affected by online advertising. They also prefer to go to high-end stores to experience products before making a decision. However, this doesn't mean they will not buy online because the convenience and stress-free nature of online shopping is attractive to them.
A second interesting factor to take into consideration when shopping online is the fact that older generations are more likely than younger generations to expect and expect free shipping on all their purchases. In addition, they tend to drop their carts when they believe that shipping costs are too high. Additionally, 61% of those over 55 say that they will add more items to their cart in order to meet the free delivery threshold.
4. Online shopping in the UK by gender
Both genders in the uk women's online shopping websites are equally likely to purchase goods on the internet. However, women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups are also more likely to shop for fashion cosmetics, health and beauty products, home and garden, and consumer electronics products.
In addition, online Shopping figures uk UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of these customers searched for brands that were supportive and worked closely with their local communities.
The most popular online shopping products in the UK are shoes and clothing. In fact, 62% of female British online shoppers purchased these items in the year 2020. Online sales aren't just limited to clothing. Other items such as kitchenware, jewelry, and sports goods are also available.
In the process, online shopping is becoming more popular as a way to find the most affordable prices on these products. In fact, some analysts have predicted that e-commerce sales will make up nearly 1/3 of all retail sales by 2024.
Some retailers are struggling with the growth of online shopping, whereas others are prospering. Particularly the rise of online sales for health, fashion and beauty gardening, home and garden as well as consumer electronic.
The trend for buying these products online is likely to continue to grow in the coming years. With the number of people having access to the internet growing, it is expected that more and more people will turn to online shopping in the coming years. With the increasing popularity of this method of shopping, it is essential for retailers to make sure their sites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European online retail market. When it comes to online shopping, the UK's consumers are mostly influenced by price, convenience and the variety of items. These factors make it an ideal location for retailers looking to improve their web presence and provide an easy shopping experience.
During the COVID-19 Pandemic, online sales grew dramatically as consumers chose safer and more convenient alternatives to shopping. This trend has remained in place post-pandemic as consumers continue to choose online shopping as a viable alternative.
Online shopping is a major part of UK retail, and some estimates suggest that it could account for a third of retail sales by 2024. This growth is a result of the increasing use of e-commerce by customers and technological advances.
In the UK, 57% of shoppers who shop online say convenience is the primary factor driving them to shop online. The 48 percent who claim it's easier to find deals and special deals as well as the 37% who say that there's a greater selection of items available online are behind. In Europe more than half of shoppers mention lower prices as a major factor in their decision to purchase online.
Consumers are also willing to try new brands and products when they shop online. Online consumers are open to trying new brands and products. Half of people are willing to try new brands when they shop on marketplaces such as Amazon. Pay-as-you-go checkouts are a popular choice for UK customers with 29% of online shoppers using the buy now pay later option in the last year.
Additionally, a robust online return policy is a crucial aspect of the ecommerce landscape for the UK. The majority of online buyers (59 percent) will check the returns policy of a retailer prior purchasing, and a majority will expect the retailer to be responsible for arranging and paying for return shipping.
