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Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has grown steadily. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.
Shopping online is a common way for consumers to look up brands and make purchases. 45percent of consumers prefer to "buy online and pick up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
It's not a secret that sales on retail websites have grown substantially in the UK over recent years. According to data from 2023, the B2C e-commerce market is expected to reach nearly $120 billion by the year 2023. This growth is driven by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Brick and mortar shops are losing popularity as customers increasingly prefer online retailers.
To achieve this, it's essential that both pureplay and omni-channel retailers understand what draws consumers to shop online. To assist you in this, we've compiled an assortment of retail sales figures and statistics that are both eye-opening and revealing.
Fashion is the most sought-after retail industry in the UK with 28 percent of all e-commerce sales. This is likely due to the wider range of merchandise accessible and the convenience of being capable of trying on clothes without leaving home. Electronics is the second most popular, with 16% of e-commerce sales. This is probably due to the constant demand for online shopping figures Uk new technology, as well as the desire to stay current with the most recent technology. Hobbies and leisure products are also a favorite purchase on the internet, accounting for 15% of all online sales.
When asked why they shop online, 57% cited convenience. This is followed by 48% who mentioned price comparison, and 37% who indicated they were seeking special offers or discounts. These findings suggest that UK shoppers are less price-driven than their European counterparts, and are more focused on convenience and a wide selection.
2. Online shopping in the UK
Online shopping is a common aspect of life for a lot of UK residents. Be it for electronics, groceries, or fashion - almost half of UK residents over the age of 65 have made an online purchase within the last year. With a variety of payment options available buyers can also pick how and when they want their items to be delivered.
There are many motives for online shoppers to shop, some of the most popular include convenience price, availability, and price. In fact 57% of online shoppers say that convenience is the primary driver behind their shopping habits. Then, another 48% pointed to lower prices and 37% said they have a wider choice of options.
The shopping habits of UK consumers are also becoming more environmentally conscious. For example 79% of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They may be able to take action if they find that their purchases are not packaged in a sustainable green manner.
In addition to reducing their environmental impact, a few customers are also seeking to make their shopping experience more personal. For example, 35 percent of UK customers have bought clothes, footwear, and accessories from a retailer that has their size information stored. This allows them skip the return process and to get what they want faster.
Incredibly, UK shoppers are reported to be more willing to wait for their online orders than they were during the pandemic. This may be because they are more accustomed to the slow delivery times and have a better understanding of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK depending on the age group
Shopping online in the UK is a popular activity for a lot of people. Accessories and clothing are the most sought-after purchases followed by food items, and media like music and movies. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are extremely convenient for consumers. It is also easy to compare prices and items online when making these types of purchases.
It is crucial to remember that online shoppers are diverse. This makes it crucial for ecommerce companies to know the demographics their customers are looking for when purchasing products. It is also crucial to understand how much time each group of shoppers spends online. For example, the younger generation is far more likely to shop using mobile devices than any other age group. This is due to the fact that the younger generation is less time-conscious, and will use several devices to accomplish online tasks.
The older generations however tend to have more shrewd buying habits and are less influenced by online advertising. They also tend to visit stores on the high street to feel and see products before making a purchase. This doesn't mean that they won't buy online. The convenience and ease of online shopping remain very appealing.
A second interesting factor to consider when shopping online is that older people are more likely than younger generations to anticipate and expect free shipping on all their purchases. They are also more likely to abandon carts if shipping charges seem excessive. Furthermore, 61% of those over 55 say that they will add more items to their carts to get to the free delivery threshold.
4. Online shopping in the UK in accordance with gender
In the UK both genders are equally likely to shop online. However women are more likely to make large purchases, like electrical appliances or furniture than men. Both groups are more likely to purchase clothing products, home and online Shopping figures uk garden items as well as consumer electronics and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by the way a company responded to the COVID-19 epidemic, with 69% searching for brands that support and work closely with their local communities.
Clothing and shoes are the most requested items for online shopping in the UK. In fact 62 percent of British women who shop online shopping figures Uk purchased these items by 2020. However online sales aren't limited to the clothing sector with a wide range of other products on sale, such as kitchenware, jewellery, and sports equipment.
As a result, online shopping is becoming more popular as a method to find the most affordable prices on these products. Some analysts estimate that by 2024 online sales could make up nearly a third of retail sales.
While some retailers struggle to deal with the rise in online shopping, other are thriving. Particularly the rise of online sales for fashion, health and beauty gardening, home and garden as well as consumer electronic.
In the future, online shopping for these items is expected to continue to grow. As the number of internet users is growing it is expected that online shopping will increase in popularity in the future. With the increasing popularity of this method of shopping, it's crucial for retailers to ensure that their sites are optimized for mobile devices and offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the top European online marketplaces. The customers are influenced by the convenience, affordability and wide range of products when they shop online. These factors make it an ideal place for retailers who want to invest in their web presence and offer seamless shopping.
In the COVID-19 pandemic online sales grew significantly as people opted for secure and convenient alternatives to instore purchases. This trend has continued even after the pandemic, as consumers continue to buy online as an alternative.
Shopping online is a significant component of UK retail and certain estimates suggest that it will comprise a third of retail sales by 2024. This is because of the increasing use of e-commerce by consumers as well as technological advances.
57 percent of UK online shoppers say that convenience is the main reason for them to shop online. The 48% who say it's easier to find bargains and special offers and the 37% who claim there is a greater range of items available online are behind. This is in contrast to Europe, where a greater percentage of shoppers stated lower prices as the main reason behind their choice to shop online.
Consumers are also open to trying new brands and products when they shop online sites for shopping in uk. About 25% of online shoppers have bought products they've never purchased on the high street previously, and a majority are willing to test new products when shopping on a marketplace like Amazon. UK customers are awed by the buy now and pay later checkouts. 29% of online buyers have made use of this option in the last year.
A robust return policy on the internet for the UK is also an important aspect of e-commerce. The majority of buyers (59 percent) go through a retailer's return policy before buying, and nearly half of them expect the seller to arrange and pay for return shipping.
