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Online Shopping Figures For the UK

Since its infancy the market for online shopping has continued to grow. This is particularly evident in the UK where e-commerce is responsible for 20% of all retail sales.

Many consumers use online shopping to research brands before purchasing, and 45% like to "buy online, then pick it up in store". This is a change in the way people shop that brick-and-mortar shops must be aware of.

1. Online retail sales in the UK

It's hard to deny that online retail sales in the UK have seen a significant increase over the past few years. According to the 2023 statistics, the B2C market for online shopping is expected to reach almost $120 billion in the next year. This growth is a result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar stores are gaining popularity as shoppers increasingly prefer online retailers.

To achieve this, it is important that both pureplay and omnichannel retailers know what drives consumers to shop online. We've compiled statistics and figures on retail sales that are both eye opening and informative to assist you.

Fashion is the most sought-after retail industry in the UK, accounting for 28 percent of all e-commerce sales. This is likely due to the wider range of products that are available and the convenience of being capable of trying on clothes without having to leave your home. Electronics is the second most popular with 16% of all the sales made through e-commerce. This is due to the constant demand for new gadgets as well as the desire to stay current with the latest technology. Online sales of leisure and hobbies products account for 15% of all e-commerce sales.

When asked why they shop online, 57% said it was because of convenience. This is followed by 48% who mentioned price comparison and 37% said they were seeking special discounts or offers. These results suggest that shoppers in the UK are less price driven than their European counterparts and are more focused on convenience and a large variety of products.

2. Online shopping in the UK

Shopping online is now a regular part of life for many UK residents. It doesn't matter if it's for electronic gadgets, groceries or even clothes - more than half of UK residents over the age of 65 have made a purchase online within the last year. With a variety of payment methods available buyers can also pick the time and date they would like their goods to be delivered.

Price, convenience and accessibility are among the top reasons why customers shop online. In fact, 57% of shoppers cite convenience as the primary reason for purchasing online. In addition, 48% mentioned lower prices as another advantage, while 37% cited an increased selection of options as well.

UK consumers are also becoming more eco conscious with regards to their online shopping habits. For online shopping instance, 79 percent of UK online shoppers report recycling boxes and other packaging materials from their purchases. They may even take action if believe that their packages are not being packaged in environmentally friendly ways.

In addition to decreasing their environmental impact, a few consumers are also trying to make their shopping experiences more personal. For instance, 35% of UK customers have purchased clothing, footwear, or accessories from a retailer that stores their size information. This lets them skip the return process and obtain what they want faster.

Incredibly, UK shoppers are reported to be more likely to wait for online orders than they were during the pandemic. This could be due to the fact that UK shoppers are more accustomed to the longer delivery time and understand the length of time it takes to receive an item through the mail.

3. Online shopping in the UK according to the age group

Shopping online is extremely popular in the UK. Clothing and accessories are among the most sought-after purchases followed by groceries and entertainment such as movies and music. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are very practical for shoppers. It is also easy to compare prices and items online when making these types of purchases.

It is crucial to understand that online shoppers are very diverse and this makes it essential for ecommerce companies to know what their customers are seeking when they purchase products. It is also crucial to know how much time each group of shoppers spends online. For example, the younger generation is far more likely to shop using mobile devices than any other age group. This is due to the fact that the younger generation has less time, and will use several devices to complete online tasks.

The older generations are more cautious in their buying habits and less influenced by online advertising. They are also more likely to visit high street stores to see and touch products prior to making an purchase. However, this doesn't mean they will not buy online because the convenience and ease of online shopping is still attractive to them.

A second interesting factor to consider when shopping online is that older people are more likely than younger generations to expect and expect free shipping on all of their purchases. In addition, they are more likely to abandon their carts if they believe that shipping costs are prohibitive. In addition 61% of those over 55 say that they will add more items to their shopping carts in order to get to the free delivery threshold.

4. Online shopping in the UK in accordance with gender

Both genders in the UK are equally likely to shop for goods online. Women are more likely than men to make large purchases like electrical and furniture. Both groups are more likely to shop for fashion, health and beauty gardening, home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by the way the retailer has responded to the COVID-19 pandemic with 69% of them seeking out brands that are supportive of and are in close contact with their local communities.

The most sought-after online purchasing items in the UK are shoes and clothing. In fact, 62% of British women who shop online shopping uk sites will purchase these items by 2020. However online sales aren't limited to clothing, with a variety of other items available, like kitchenware, jewellery and sports equipment.

As a result, online shopping is becoming more popular as a method to find the most affordable prices on these products. Some experts believe that by 2024, online sales could make up almost one third of retail sales.

Some retailers are struggling with the growth of online shopping while others are prospering. Online sales are growing in health and wellness, home and garden, and consumer electronic.

In the future the online shopping market for these products is expected to continue to grow. As the number of people who use the internet is growing it is anticipated that online shopping will be more popular in the future. As online shopping grows more popular, merchants should ensure that their websites are optimized for mobile devices. They should also provide an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the top European online marketplaces. When shopping online the customers of the UK are influenced primarily by convenience, price, and the variety of items. These factors make it an ideal place for retailers to build their online presence and offer an easy online shopping experience.

During the COVID-19 pandemic, online sales grew significantly as people opted for secure and convenient alternatives to store purchases. This trend has continued following the pandemic as consumers continue to buy online as an alternative.

Online shopping is a major aspect of UK retail and some estimates suggest that it could make up a third of retail sales by 2024. This is because of the increasing use of e-commerce by customers and technological advancements.

57 percent of UK online shoppers claim that convenience is the main reason why they shop online. This is followed closely by 48% who highlight that it is easier to find deals and special offers as well as 37% of shoppers say there is a wider range of products available online. This contrasts with Europe where a higher percentage of consumers said that lower prices were the primary reason for their decision to shop online.

Consumers are also willing to try new brands and products when they shop online. Online shoppers are open to trying new brands and products. Half of consumers are willing to try new brands when they shop on marketplaces such as Amazon. Buy now pay later checkouts are a favorite option for UK customers with 29 percent of shoppers using a buy now, pay later option over the last year.

Additionally, a strong online return policy is a vital aspect of the ecommerce landscape for the UK. The majority of online shoppers (59 percent) go through a retailer's return policy before buying, and more than half of them expect the seller to arrange and pay for return shipping.