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Online Shopping Figures For the UK
The online retail market has grown exponentially since its inception. This is particularly evident in the UK where ecommerce is responsible for 20% of retail sales.
Shopping online is a common way for consumers to explore brands and purchase. 45% of customers prefer to "buy online and then pick it up at the store". This is a change in the way people shop that brick-and-mortar shops must be aware of.
1. Online sales of retail in the UK
There's no denying that sales on retail websites have grown dramatically in the UK over recent years. According to 2023's statistics the B2C e-commerce market is expected to grow to nearly $120 billion by the year 2023. This growth is due to shifting consumer habits and the adoption of digital transformation technologies by retailers. As a result bricks and mortar stores are seeing a decline in popularity as more customers are turning to online retailers for their purchases.
To achieve this, it's essential that both pureplay and Online Shopping Figures Uk omni-channel retailers understand what draws consumers to shop online. To assist you in this, we've compiled an assortment of retail sales figures and other statistics that are both eye-opening and informative.
Fashion is the most popular retail industry in the UK, accounting for 28 percent of all ecommerce sales. This is probably due to the wider range of merchandise that are available and the convenience of being in a position to try on clothes without leaving the comfort of your home. Electronics is second with 16% of the sales on e-commerce. This is likely due to the constant need for new gadgets and the desire to keep up with the most recent technology. Online sales of leisure and hobby products represent 15% of all online sales.
When asked what drives consumers to shop online, 57 percent of UK customers cited convenience as the primary driver. Then, 48% cited price comparison and 37% of them said they were seeking discounts or special offers. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a wide variety of products.
2. Online shopping in the UK
Online shopping is becoming a part of daily life for many UK consumers. Be it for electronic gadgets, groceries, or fashion - almost half of UK residents over the age of 65 have made an online purchase in the last year. With a wide range of payment options available, shoppers can also choose how and Online Shopping Figures Uk when they want their items to be delivered.
Price, convenience and accessibility are among the top reasons consumers shop online. In fact 57% of shoppers who shop online cite convenience as the main driver behind their shopping habits. Another 48% cited lower prices, while 37% said they have a wider choice of options.
UK consumers are also becoming more environmentally conscious with regards to their shopping online. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They may even take action if they believe that their packages are not being packaged in environmentally friendly ways.
In addition to reducing their environmental impact, some consumers are also trying to make their shopping experience more personal. For example, 35 percent of UK shoppers have bought clothes, footwear, or accessories from a store that has their size information stored on file. This lets them to avoid the return process and to purchase what they want quicker.
It is interesting to consider that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be due to the fact that British customers are more used to the slower delivery time and are aware of the length of time it takes to receive an item through the mail.
3. Online shopping in the UK by the age group
Online shopping is very popular in the UK. Accessories and clothing are the most popular items followed by food items, and media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for shoppers. Comparisons of products and prices are also possible when purchasing these items.
It is essential to realize that online shoppers are diverse. This makes it vital for e-commerce businesses to know the demographics their customers are seeking when they purchase products. It which supermarket is cheapest for online shopping also crucial to know how long each type of consumer spends online. The younger generation, for instance is more likely to use mobile devices to shop than other groups. This is because the younger generation is time-poor and uses a variety of devices to complete online tasks.
The older generations are more sceptical about their buying habits and less influenced by advertising on the internet. They also tend to visit stores on the high street to see and touch products prior to making an purchase. But this doesn't mean they will not buy online because the convenience and stress-free nature of online shopping is very appealing to them.
Another interesting aspect to think about when it comes to online shopping is that older generations are more likely to expect and demand free delivery on all of their purchases. They are also more likely to drop carts if shipping costs seem excessive. Moreover, 61% of those over 55 say they will add more items to their shopping carts in order to get to the free delivery threshold.
4. Online shopping in the UK by gender
In the UK both genders are equally likely to shop Online Shopping Figures Uk. Women are more likely than men to make large purchases like electrical and furniture. Both groups are more likely to purchase fashion as well as health and beauty as well as home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of shoppers looked for brands that supported and collaborated with their local communities.
Clothing and shoes are the most requested items to buy online in the UK. In fact, 62 percent of female British online shoppers purchased these items in the year 2020. online shopping sites in uk for electronics sales are not limited to clothing. Other items like kitchenware, jewellery and sports items are also available.
In the process, online shopping is becoming more popular as a way to find the most affordable prices on these products. Some analysts estimate that by 2024 the sales from e-commerce could be almost one third of retail sales.
Some retailers are struggling with the rise of online shopping, whereas others are flourishing. In particular the online market is booming for health, fashion and beauty as well as gardening and home as well as consumer electronic.
The trend of buying these items online is likely to continue to grow in the years ahead. With the number of people who have access to the internet increasing it is expected that more customers will opt for online shopping in the future. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European online marketplace. The majority of its customers are influenced convenience, price and a wide range of products when they shop online. These factors make it a perfect opportunity for retailers to invest in their online presence and offer an easy online shopping experience.
In the COVID-19 pandemic online sales grew significantly as people opted for secure and convenient alternatives to store purchases. This trend has continued after the pandemic, as consumers continue to buy online as an alternative.
Online shopping is a major aspect of UK retail and some estimates suggest that it could make up three-quarters of retail sales by 2024. This growth is driven by increasing consumer adoption of ecommerce and advances in technology.
57 percent of UK online shoppers claim that convenience is the primary reason why they shop online. This is followed closely by 48% who state that it is easier to find special offers and deals, and 37% of shoppers say there's a wider selection of products available online. In Europe more than half of shoppers mention lower prices as a key factor in their decision to purchase online.
Consumers are also open to trying new brands and products when they shop online. About 25% of online shoppers have bought products they've never purchased on the high street previously, and a majority are willing to test new products when they shop on the marketplaces like Amazon. UK customers are awed by the buy now and pay later checkouts. 29% of online buyers have made use of this option during the last year.
Additionally an effective return policy is a crucial aspect of the online shopping environment in the UK. The majority of online shoppers (59%) will check a retailer's returns policy before purchasing, and a majority will expect the retailer to be responsible for both organizing and paying for return shipping.
