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Online Shopping Figures For the UK
Since its infancy the market for online shopping has grown steadily. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.
Many shoppers use online shopping to research brands before making a purchase and 45% prefer to "buy online, then pick it up in store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's no secret that sales of online retail in the UK have risen significantly over the past few years. In fact, according to data from 2023 the B2C market for e-commerce is expected to grow to nearly $120 billion by the end of next year. This growth is fueled by shifting consumer habits and the adoption of digital transformation technologies by retailers. As a result bricks and mortar shops are seeing a decline in popularity as more consumers are turning to online stores for their purchases.
To achieve this, it is important that both pureplay and omnichannel retailers understand what draws customers to buy online. To assist you in this, we've created an assortment of sales figures and other statistics that are both eye-opening and informative.
Fashion is the most sought-after retail industry in the UK accounting for 28 percent of all online sales. This is likely due to the availability of a larger variety of items and the convenience of trying on clothes without leaving the house. Electronics is the second most popular, with 16% of e-commerce sales. This is probably due to the constant need for new gadgets and the need to keep up with latest technology. Online sales of leisure and hobbies products make up 15% of all online sales.
When asked why they shop online shopping uk sites, 57% cited convenience. This is followed by 48% who mentioned price comparison, and 37% who stated they were looking for special deals or discounts. These results suggest that consumers in the UK are less price driven than their European counterparts, and are more focused on convenience and a broad selection of products.
2. Online shopping in the UK
Online shopping has become a daily aspect of life for a lot of UK residents. Whether it's to buy electronic gadgets, groceries or clothes - nearly half of UK residents over 65 have made a purchase online within the last year. Shoppers can select from a range of payment options and also decide when and how they want their products delivered.
There are many reasons to shop online, some of the most popular include convenience, price, and availability. In fact, 57% of online shoppers mention convenience as the primary driver behind their shopping habits. In addition, 48% mentioned lower prices as another benefit, while 37% mentioned an increased selection of options as well.
The habits of online shopping among UK customers are also becoming more environmentally conscious. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They may decide to take action if their purchases are not packaged in an eco ecologically friendly way.
In addition to reducing their environmental impact, a few customers are also seeking to make their shopping experience more personal. For example, 35% of UK customers have purchased clothing, footwear, or accessories from a retailer that has their measurements on file. This lets them skip the return process and get what they need faster.
Interestingly, UK consumers are reported to be more likely to wait for their online orders than they were during the pandemic. This may be because they are more used to the slower delivery times and have a better understanding of how long it takes for an item to arrive in the mail.
3. Online shopping in the UK depending on age group
Shopping online is extremely popular in the UK. The most sought-after purchases are clothes and accessories followed by groceries and then media like movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is because consumers find these events very convenient. It is also easy to compare prices and products online when making these types of purchases.
It is important to know that online shoppers come from a variety of backgrounds. This makes it vital for e-commerce businesses to know what their target audience is seeking when they purchase products. Additionally, it is also important to be aware of the amount of time each age group spends shopping online. For example, the younger generation is far more likely to shop using mobile devices than any other age group. This is due to the fact that this age group is time-poor and will use multiple devices to complete online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by online advertisements. They also prefer to go to high-end stores to touch and feel products before making a final decision. But this doesn't mean they don't shop online, as the convenience and ease of use of online shopping is still extremely appealing to them.
Another important aspect to be considered when shopping online is that older generations are more likely than younger generations to anticipate and request free shipping on all of their purchases. They are also more likely to drop carts if shipping charges seem excessive. Furthermore, as many as 61% of those over 55 say they'll add more items to their carts to get the threshold of free delivery.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make large purchases such as electrical appliances and furniture. Both groups are also more likely to purchase fashion cosmetics, health and beauty products, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were affected by the response of retailers to the COVID-19 epidemic. 69% of those customers were looking for brands that backed and were in close contact with their local community.
Shoes and clothing are among the most popular products to buy online in the UK. In fact, a whopping 62 percent of female British online shoppers bought these items in the year 2020. However, online sales aren't restricted to the clothing sector and there are a myriad of other items available, like kitchenware, jewellery and sports equipment.
Online shopping is becoming more popular for finding the most affordable bargains. Some analysts predict that by 2024, online sales could make up almost one third of retail sales.
Some retailers are struggling with the rising popularity of online shopping, whereas others are prospering. In particular the rise of online sales for fashion, health and beauty gardening, home and garden and consumer electronics.
In the future the online shopping market for these items is expected to increase. As the number of internet users increases it is expected that online shopping figures uk (Galimwood explained in a blog post) shopping will be more popular in the near future. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online marketplace. The majority of its customers are influenced the ease of shopping, the price and a variety of goods when they shop online. These factors make it a perfect place for retailers to improve their online presence and offer an effortless shopping experience online.
During the COVID-19 Pandemic, online sales increased dramatically because consumers were looking for Online shopping figures uk safer and more convenient options for shopping. This trend has continued post-pandemic as consumers continue to embrace online shopping as an attractive alternative.
Shopping online is a large component of the UK retail economy, with some estimates suggesting that it could account for one-third of all retail sales by 2024. This increase is the result of the growing acceptance of e-commerce by customers and technological advances.
In the UK, 57% of online shoppers say convenience is the primary reason they shop online. This is followed closely by 48% who say that it is easier to find deals and special offers, and 37% who say there is a wider range of products that are available online. In Europe, a higher proportion of shoppers mention lower prices as a major factor for their decision to buy online.
Consumers are also open to trying new brands and products when they shop online. Almost a quarter of online shoppers have purchased products that they've never purchased on the high-street before, and half are willing to try new products when they shop on a marketplace like Amazon. Buy now pay later checkouts are a common choice for UK customers, with 29 percent of online shoppers choosing a buy now, pay later option in the last year.
In addition to this an effective return policy is a crucial aspect of the online shopping environment in the UK. The majority of buyers (59 percent) check a retailer's return policy before buying, and nearly half expect the retailer to arrange and pay for return shipping.
