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Online Shopping Figures For the UK
The market for online retail has grown continuously since its inception. This is especially evident in the UK, where ecommerce represents 20% of retail sales.
Many shoppers use online shopping to research brands before making a purchase and 45% prefer to "buy online, then pick it up in stores". This is a shift in consumer behavior that brick-and-mortar shops should be aware of.
1. Online retail sales in the UK
It's not difficult to see that online retail sales in the UK have seen a significant increase over the past few years. According to 2023 statistics the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This increase is the result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Brick and mortar shops are gaining popularity as shoppers increasingly shop online.
With this in mind, it's crucial for both omni channel and pureplay retailers to know what motivates shoppers to buy online. To help you understand this, we've put together a collection of retail sales figures and statistics that are both eye-opening and shocking.
Fashion is the most sought-after retail sector in the UK accounting for 28 percent of all online sales. This is likely due to the availability of a wider range of merchandise and the convenience of trying on clothes without leaving the house. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is due to the constant need for new technology as well as the desire to stay current with the latest technology. Leisure and hobbies are also a favorite purchase online, accounting for 15% of all e-commerce sales.
When asked what drives shoppers to shop online 57 percent of UK consumers cited convenience as the primary reason. Then, 48% mentioned price comparison while 37% said they were seeking discounts or special offers. These findings suggest that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a broad product variety.
2. online shopping figures uk shopping in the UK
Shopping online is becoming part of the daily routine for many UK consumers. It doesn't matter if it's for electronic gadgets, groceries or clothes - nearly half of UK residents over the age of 65 have made a purchase on the internet in the past year alone. With a wide range of payment options customers can also decide the time and date they would like their items to be delivered.
Convenience, price and availability are among the top reasons why customers shop online. In fact, 57% of shoppers who shop online cite convenience as the main motive behind their shopping. Then, 48% cited lower prices as a benefit and 37% noted an increased selection of options as well.
UK consumers are also becoming more environmentally conscious when it comes to their online shopping habits. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They could take action if their orders are not packaged in an eco green manner.
In addition to reducing their impact on the environment, some consumers are also trying to make their online shopping experiences more personal. For example 35% of UK customers have purchased clothing, footwear, or accessories from a retailer with their size information on file. This lets them skip the return process, and get what they need faster.
Incredibly, UK shoppers are reported to be more willing to wait for online orders than they were during the pandemic. This may be because they are used to the longer delivery times and are more aware of the time it takes for an item to arrive in the mail.
3. Online shopping in the UK in accordance with age group
Online shopping in the UK is a very popular pastime for many people. Clothing and accessories are among the most sought-after purchases followed by food items, and entertainment such as movies and music. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that people find these sales convenient. Online comparisons of products and prices are also possible when purchasing these items.
It is crucial to understand that online shoppers are very diverse. This makes it crucial for ecommerce businesses to understand what their target market is looking for when it comes to purchasing products. Additionally it is crucial to be aware of the amount of time each age group spends shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than any other group. This is because this age group is very constrained in time and will utilize multiple devices to complete online tasks.
The older generations are, however, likely to have more shrewd buying habits and are less swayed by advertisements on the internet. They also prefer visiting high-end stores to feel and touch products before making a final decision. This does amazon ship to uk not mean they won't buy online. The convenience and ease of online shopping are still appealing.
Another interesting factor to consider when it is about online shopping is that the older generation is more likely to demand and expect free delivery on all their purchases. Additionally they tend to drop their carts when they believe that shipping costs are prohibitive. Furthermore 61% of those over 55 say they'll add more items to their cart to reach the free delivery threshold.
4. Online shopping in the UK in accordance with gender
Men and women in the UK are equally likely to shop for goods on the internet. However, women are more likely to make big purchases, like furniture or electrical appliances, than men. Both groups are more likely to buy fashion, home and garden products consumer electronics, as well as health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were affected by the response of retailers to the COVID-19 epidemic. 69% of these customers were looking for brands that backed and worked closely with their local community.
Shoes and clothing are among the most sought-after items to buy online in the UK. In fact, 62 percent of British women who shop online purchased these items by 2020. However, online sales aren't restricted to clothing with a wide range of other items available, including jewellery, kitchenware, and sports equipment.
Online shopping has become increasingly popular to find the most affordable deals. Some analysts predict that by 2024, ecommerce sales could account for online shopping figures uk nearly a third of retail sales.
Some retailers are struggling with the rise of online shopping while others are flourishing. Online sales are growing in health and wellness gardening, home and garden and consumer electronic.
In the near future the online shopping market for these items is expected to increase. As the number of internet users continues to grow it is anticipated that online shopping will increase in popularity in the future. With the growing popularity of this method of shopping, it is important for retailers to ensure their websites are optimized for mobile devices and that they provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is a major European online retail market. When they shop online the customers of the UK are influenced by convenience, price, and the variety of items. These factors make it an ideal place for retailers to improve their online presence and offer an effortless shopping experience online.
During the COVID-19 pandemic online sales grew dramatically as people sought out secure and convenient options for shopping. This trend has continued following the outbreak as consumers continue to embrace shopping online as an alternative.
Online shopping is a significant portion of the UK retail industry, with some estimates suggesting that it will account for three-quarters of all retail sales in 2024. This is due to the increasing popularity of ecommerce among consumers and technological advancements.
57% of UK online shoppers say that convenience is the main reason they shop online. This is followed closely by 48% who highlight that it is easier to find special offers and deals and 37% who say there's a wider selection of products that are available online. In Europe the majority of consumers cite lower prices as a key reason for them to buy online.
Consumers are also open to trying new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of consumers are willing to try them when they shop on marketplaces such as Amazon. Pay-as-you-go checkouts are a common choice for UK customers, with 29 percent of shoppers using a buy now, pay later option in the last year.
A strong online return policy for the UK is also an important aspect of ecommerce. The majority of online shoppers (59 percent) check the return policy of the retailer prior to buying, and nearly half expect retailers to arrange and pay for return shipping.
