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Online Shopping Figures For the UK
The market for online retailers has grown continuously since its inception. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.
Many people shop online to research brands before making a purchase and 45% of them prefer to "buy online, then pick it up in stores". This is an interesting shift in consumer behavior that bricks and mortar stores should pay attention to.
1. Online retail sales in the UK
There's no doubt that sales on retail websites have risen substantially in the UK in recent years. According to 2023 statistics the B2C online market is expected to reach $120 billion next year. This growth is a result of shifting consumer habits and the adoption by retailers of digital transformation technologies. In the end, bricks and mortar stores are experiencing a decline in popularity as more customers are turning to Online Shopping Figures Uk stores for their purchases.
With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives customers to purchase online. We've collected statistics and figures for retail sales that are both eye opening and informative to assist you.
Of all the sectors of retail that are available, fashion is the most well-known, accounting for 28% of all e-commerce sales in the UK. This is likely due to the wider range of items that are available and the convenience of being capable of trying on clothes without having to leave the comfort of your home. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is likely because of the constant demand for new devices, Online Shopping Figures Uk as well as the desire to keep up with the latest technology. Online sales of leisure and hobby products account for 15% of all e-commerce sales.
When asked what factors drive consumers to shop online, 57% of UK customers cited convenience as the main reason. Then, 48% cited price comparison while 37% stated that they were looking for discounts or special offers. These findings indicate that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a wide variety.
2. Online shopping in the UK
Shopping online is becoming regular part of the lives of many UK customers. About half of UK residents aged 65 or older have made a purchase online in the last year. Shoppers can select from a wide range of payment options and decide the time and method they'd like their purchases delivered.
Convenience, price and availability are among the top reasons consumers shop online. In fact, 57% of shoppers who shop online cite convenience as the main driver behind their shopping habits. Additionally, 48% of them cited lower prices and 37% cited a wider choice of options.
The shopping habits of UK consumers are also becoming increasingly environmentally conscious. For instance, 79 percent of UK online shoppers say they recycle boxes and other packaging materials from their purchases. They may even take action if they believe that their packages are not coming in environmentally friendly packaging.
Some customers wish to make their shopping experience more personal. They are not only trying to reduce their environmental impact but also to reduce their carbon footprint. For example, 35% of UK customers have bought clothing, footwear, or accessories from a retailer who stores their size information. This lets them skip the return process, and get what they need quicker.
Incredibly, UK shoppers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because UK consumers are more accustomed to the longer delivery time and know how long it takes to receive an item in the mail.
3. Online shopping in the UK depending on the age group
Shopping online is extremely popular in the UK. The most sought-after purchases are clothes and accessories, followed by groceries and then media such as music and movies. online shop shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are very convenient for consumers. Online comparisons of products and prices are also possible when making these purchases.
It is important to note that online shoppers are diverse, which makes it essential for ecommerce businesses to understand the demographics their customers are seeking when they purchase products. It is also essential to understand how much time each type of consumer spends online. The younger generation, for example, is more likely to use mobile devices to shop than other groups. This is because this age group is busy and uses multiple devices to accomplish online tasks.
The older generation are, however, likely to have more conservative buying habits and are less affected by advertisements on the internet. They also prefer to visit shops in the high street to experience products before making a purchase. However, this doesn't mean they don't shop online because the convenience and ease of use of online shopping is still attractive to them.
Another interesting factor to consider when it concerns online shopping is that older generation is more likely to anticipate and expect free delivery on all their purchases. They are also more likely to drop carts when shipping costs appear excessive. Moreover 61% of those over 55 say that they will add more items to their cart to reach the free delivery threshold.
4. Online shopping in the UK depending on gender
Women and men in the UK are equally likely to purchase products on the internet. However, women are more likely to make big purchases, like electrical appliances or furniture than men. Both groups are also more likely to shop for fashion, health and beauty gardening, home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how the retailer has responded to the COVID-19 epidemic, with 69% searching for brands that support and collaborate with their local communities.
The most sought-after online shopping items in the UK are shoes and clothing. In fact, a whopping 62% of female British online shoppers purchased these items in 2020. Online sales are not restricted to clothing. Other items such as jewellery, kitchenware and sports equipment are also available.
As a result, online shopping is becoming more popular as a way to find the best prices on these items. Some experts predict that by 2024, ecommerce sales could account for more than a third of all retail sales.
Some retailers are struggling with the growth of online shopping while others are flourishing. Online sales are increasing in fashion, health and wellness as well as home and garden and consumer electronics.
In the future the future, online shopping for these products is expected to continue to grow. As the number of people who use the internet increases, it is expected that online shopping will increase in popularity in the future. As online shopping becomes more popular, retailers should ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European online retail market. The majority of its customers are influenced the ease of shopping, the price and a wide range of products when they shop online. These factors make it an ideal location for retailers looking to improve their online presence and provide an easy shopping experience.
In the COVID-19 pandemic, online sales grew significantly as people sought out safe and convenient alternatives to store purchases. This trend has continued even after the pandemic, as consumers continue to buy online as an alternative.
Shopping online is a large portion of the UK retail market Some estimates suggest that it will account for three-quarters of all retail sales by 2024. This growth is a result of the growing acceptance of e-commerce by consumers as well as technological advances.
57% of UK online shoppers believe that convenience is the primary reason why they shop online. The 48 percent who claim it's easier to find deals and special deals, and the 37% who say there's a wider selection of products online are closely behind. This contrasts with Europe, where a greater percentage of consumers cited lower prices as the key driver for their choice to shop online.
The online shoppers are also keen to test new products and brands. Online consumers are open to trying new products and brands. Half of them are willing to try them when they shop on marketplaces like Amazon. Buy now pay later checkouts are a common choice for UK customers, with 29 percent of shoppers using a buy now, pay later option in the last year.
A strong online return policy for the UK is also a crucial aspect of ecommerce. The majority of online shoppers (59%) will check the return policy of a retailer prior to purchasing, and more than half will expect the seller to be responsible for the return and payment shipping.
