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Online Shopping Figures For the UK
Since its infancy the market for online retail has continued to grow. This is especially evident in the UK where e-commerce is responsible for 20% of retail sales.
Many consumers use online shopping to research brands before making a purchase and 45% of them prefer to "buy online, then pick it up in store". This is an interesting shift in the way people shop that bricks-and-mortar stores should pay attention to.
1. Retail sales online in the UK
It's not difficult to see that online retail sales in the UK have grown significantly in the last few years. According to 2023 statistics the B2C online market is expected to reach almost $120 billion by the end of the year. This growth is driven by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. In the end bricks and mortar shops are losing popularity as more customers are turning to online stores for their purchases.
With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives consumers to buy online. To help you do this, we've compiled an assortment of retail sales figures and stats that are both eye-opening and revealing.
Fashion is the most popular retail sector in the UK, accounting for 28 percent of all e-commerce sales. This is likely due to a wider selection of items that are available and the convenience of being capable of trying on clothes without leaving the comfort of your home. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is probably due to the constant need for new gadgets and the need to keep up with the most recent technology. online shopping figures uk sales of leisure and hobbies products make up 15% of all e-commerce sales.
When asked what drives consumers to shop online, 57 percent of UK customers cited convenience as the primary reason. This is followed by 48% who mentioned price comparison, and 37% who indicated they were seeking special offers or discounts. These findings suggest that UK shoppers are less price-driven than their European counterparts and are more focused on convenience and a wide product selection.
2. Online shopping in the UK
Shopping online is a common part of life for many UK residents. More than half of UK people aged 65 and older have made a purchase on the internet in the last year. With a variety of payment options buyers can also pick the time and date they would like their goods to be delivered.
While there are many reasons for shoppers to shop online, some of the most popular are convenience, price, and availability. In fact 57% of online shoppers cite convenience as the main reason for their shopping habits. Additionally, 48% pointed to lower prices and 37% said they have a wider variety of options.
Online shopping habits of UK customers are also becoming increasingly environmentally conscious. For example 79% of UK online shoppers say they recycle boxes and other packaging materials that they use in their purchases. They may decide to take action if their purchases are not packaged in an environmentally ecologically friendly way.
In addition to reducing their impact on the environment, some customers are also seeking to make their shopping experiences more personal. For example, 35% of UK customers have purchased clothes, footwear, or accessories from a retailer with their measurements on file. This allows them to skip the return process and get what they want faster.
Interestingly, UK consumers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because UK shoppers are more accustomed to the slower delivery time and understand the length of time it takes to receive an item through the mail.
3. Online shopping in the UK according to the age range
Shopping online is extremely popular in the UK. The most popular purchases are clothes and accessories, followed by food items, and finally media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely practical for shoppers. It is also simple to compare prices and items online when making these kinds of purchases.
It is crucial to understand that online shoppers are diverse. This makes it vital for e-commerce businesses to know the type of customer they are looking for when purchasing products. It is also important to know how much time each type of consumer spends online. For example the younger generation is more likely to shop using mobile devices than any other age group. This is because the younger generation has less time, and will use several devices to complete online tasks.
The older generations are more sceptical about their buying habits and less influenced by advertising on the internet. They also prefer to go to high-street stores to touch and feel products before making a purchase. However, this doesn't mean they don't shop online because the convenience and stress-free nature of online shopping is very appealing to them.
Another important aspect to consider when shopping online is that older generations are more likely than younger generations to anticipate and demand free shipping on all of their purchases. Additionally, they tend to drop their carts if they believe that shipping costs are prohibitive. Moreover 61% of people over 55 say they'll add more items to their cart in order to reach the free delivery threshold.
4. Online shopping in the UK by gender
Women and men in the UK are equally likely to purchase items on the internet. Women are more likely than men to make major purchases like electrical and furniture. Both groups are more likely to buy fashion products, home and garden items consumer electronics, as well as health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 epidemic. 69% of consumers searched for brands that were supportive and were in close contact with their local community.
Clothing and shoes are the most requested items for online shopping in the UK. In fact, 62 percent of British women who shop online bought these items by the year 2020. However, online sales aren't restricted to the clothing sector and there are a myriad of other products available including jewellery, kitchenware, and sports equipment.
In the process, online shopping is becoming more popular as a way to find the most affordable prices on these products. Some experts believe that by 2024, online sales could make up nearly a third of retail sales.
Some retailers are struggling with the rise of online shopping while others are thriving. Online sales are booming in health and wellness as well as home and garden and consumer electronic.
In the near future the future, online shopping for these items is expected to continue to grow. As the number of people who use the internet is growing it is expected that online shopping will be more popular in the future. With the increasing popularity of this method of shopping, it is important for online shopping figures uk retailers to ensure their websites are optimized for mobile devices and that they provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is among the leading European online marketplaces. The customers are influenced by the convenience, affordability and wide range of products when they shop online. These factors make it a perfect location for retailers to improve their online presence and provide an effortless shopping experience online.
In the COVID-19 pandemic online sales increased significantly as consumers opted for safe and convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to use online shopping as a viable alternative.
Online shopping is a major aspect of UK retail, and some estimates suggest that it will comprise a third of retail sales by 2024. This is due to the growing popularity of e-commerce among consumers and advancements in technology.
In the UK, 57% of online shoppers say convenience is the primary factor driving them to shop online. This is closely followed by 48% who state that it is easier to find special offers and deals, and 37% of shoppers say there is a wider range of merchandise available online. This contrasts with Europe where a larger percentage of shoppers said that lower prices were the key driver for their decision to shop online.
Consumers are also willing to try new brands and products when they shop online uk women's fashion online. About 25% of online shoppers have purchased products that they've never seen in a store before, and half are eager to try new products when they shop on the marketplaces like Amazon. Pay-as-you-go checkouts are a common choice for UK shoppers, with 29 percent of online shoppers choosing a buy now, pay later option in the past year.
In addition to this an effective return policy is an essential aspect of the ecommerce environment in the UK. The majority of online buyers (59%) will research the returns policy of a retailer prior purchasing, and a majority will expect a retailer to be responsible for the return and payment shipping.
