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Online Shopping Figures For the UK
The market for online retailers has been growing continuously since its inception. This is particularly evident in the UK where ecommerce is responsible for 20% of retail sales.
Online shopping is a popular method for shoppers to research brands and make purchases. 45percent of them prefer to "buy online and then pick it up in store". This is an interesting change in the way people shop that bricks-and-mortar stores should be aware of.
1. Online sales of retail in the UK
There's no denying that sales on retail websites have risen significantly in the UK over recent years. In fact, according to 2023 statistics the B2C e-commerce market is expected to grow to nearly $120 billion by the end of next year. This growth is due to shifting consumer habits and the adoption of digital transformation technologies by retailers. In the end bricks and mortar stores are seeing a decline in popularity as more shoppers turn to online retailers for their purchases.
With this in mind, it's crucial for both pureplay and omni channel retailers to understand what drives shoppers to buy online. We've put together statistics and figures on retail sales that are both eye opening and revealing to help you.
Fashion is the most sought-after retail industry in the UK accounting for 28 percent of all ecommerce sales. This is probably due to a wider selection of items accessible and the convenience of being capable of trying on clothes without having to leave the comfort of your home. Electronics is second with 16% of the sales on e-commerce. This is probably due to the constant need for online shopping figures uk new gadgets and a desire to keep up with the latest technology. Hobbies and leisure items are also a favorite purchase online, accounting for 15% of all e-commerce sales.
When asked about the reason they shop online, 57% cited convenience. Then, 48% cited price comparison while 37% said they were looking for discounts or special offers. These results suggest that consumers in the UK are less price driven than their European counterparts, and are more focused on convenience and a wide product range.
2. Online shopping in the UK
Shopping online is a common aspect of life for a lot of UK residents. Nearly half of UK residents aged 65 or older have made a purchase on the internet within the last year. Shoppers can choose from a variety of payment options and also decide when and how their purchases delivered.
While there are many reasons for online shoppers to shop among them, the most common include convenience price, availability, and price. In fact 57% of online shoppers mention convenience as the primary motive behind their shopping. Then, 48% cited lower prices as a benefit and 37% noted an increased selection of choices as well.
The shopping habits of UK consumers are also becoming more eco-conscious. For example, 79% of UK online shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They could take action if their orders are not packaged in a sustainable green manner.
Some consumers are looking to make their online shopping experience more personal. They are not only trying to reduce their environmental impact but also to reduce their carbon footprint. For example, 35% of UK consumers have purchased clothes, footwear, and accessories from a retailer that has their size information stored. This lets them to skip the return process and to purchase what they want faster.
Incredibly, UK consumers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be because UK customers are more used to the slow delivery times and know the length of time it takes to receive an item in the mail.
3. Online shopping in the UK according to the age group
Shopping online is a huge hit in the UK. The most popular purchases are clothing and accessories, followed by groceries, and finally media such as music and movies. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that consumers find these events very convenient. Online comparisons of prices and products are also possible when purchasing these items.
It is crucial to remember that online shoppers are very diverse, which is best for online grocery shopping makes it essential for ecommerce companies to know what their customers are looking for when it comes to purchasing products. It is also crucial to know how much time each type of consumer spends online. For instance the younger generation is far more likely to shop on mobile devices than any other age group. This is because this age group is very busy and uses multiple devices to accomplish online tasks.
The older generations however tend to have more conservative purchasing habits and are less affected by advertisements on the internet. They are also more likely to visit stores on the high street to feel and see items before making purchases. However, this doesn't mean they won't shop online. The convenience and ease of online shopping are still very appealing.
Another interesting aspect to think about when it is about online shopping is that the older generation is more likely to expect and demand free delivery on all their purchases. They are also more likely to leave carts if shipping costs seem excessive. Furthermore 61% of those over 55 say they'll add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. However, women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups are more likely to purchase fashion cosmetics, health and beauty products, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by the way the retailer has responded to the COVID-19 epidemic, with 69% of these seeking out brands that are supportive of and are in close contact with their local communities.
The most sought-after online purchasing items in the UK are clothing and shoes. In fact, 62 percent of female British online shoppers bought these items in 2020. However, online sales aren't restricted to clothing with a wide range of other products available like kitchenware, jewellery and sports goods.
This is why online shopping figures uk shopping is becoming increasingly popular as a method to find the best prices on these products. In fact, some experts predict that online sales will account for nearly 1/3 of all retail sales by 2024.
Some retailers are struggling with the growth of online shopping, while others are prospering. In particular, online sales are booming for health, fashion, beauty as well as gardening and home, and consumer electronics.
In the near future the online shopping market for these products is expected to continue to grow. As the number of people who use the internet is growing, it is expected that online shopping will be more popular in the future. With the increasing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the top European online marketplaces. The customers are influenced by convenience, price and a wide range of products when they shop online. These factors make it a great opportunity for retailers to build their online presence and provide a seamless online shopping experience.
During the COVID-19 pandemic online sales grew dramatically as consumers chose safe and convenient alternatives to shopping. This trend has continued even after the pandemic, as consumers continue to buy online as an alternative.
Online shopping is a major part of the UK retail market There are estimates that it could account for three-quarters of all retail sales by 2024. This growth is driven by the increasing popularity of ecommerce among consumers and advances in technology.
57 percent of UK online shoppers claim that convenience is the primary reason they shop online. This is followed by 48% who highlight that it is easier to find deals and special offers and 37% of shoppers say there is a wider range of products available london online mobile shopping sites. This is in contrast to Europe, where a greater proportion of shoppers cited lower prices as the key driver for their purchase online.
Online shoppers are also eager to test new products and brands. Online shoppers are open to trying new products and brands. Half of consumers are willing to try new brands when they shop on marketplaces like Amazon. Buy now pay later checkouts are a favorite option for UK shoppers, with 29 percent of shoppers using a buy now, pay later option in the past year.
A robust return policy on the internet for the UK is also a key aspect of e-commerce. The majority of shoppers (59 percent) will research the returns policy of a retailer prior purchasing, and a majority will expect the retailer to be responsible for the return and payment shipping.
