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Online Shopping Figures For the UK
Since its infancy the market for Online Shopping Figures Uk online retail has grown steadily. This is evident especially in the UK where ecommerce is responsible for 20% of all retail sales.
Many people shop online to research brands before purchasing and 45% of them prefer to "buy online, then pick it up in store". This is a shift in consumer behavior that brick-and-mortar shops must be aware of.
1. Online retail sales in the UK
There's no denying that retail sales online have increased significantly in the UK over recent years. In fact, according to 2023's statistics the B2C market for e-commerce is expected to reach nearly $120 billion by the year 2023. This growth is driven by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as customers increasingly turn to online retailers.
With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives customers to purchase online. We've compiled statistics and figures for retail sales that are both eye opening and informative to assist you.
Of all the retail sectors that are available, fashion is the most well-known, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a larger selection of products and the ease of trying on clothes without leaving the house. Electronics comes in second place with 16% of sales made through e-commerce. This is due to the constant need for new technology, as well as the desire to keep up with the most recent technology. Hobbies and leisure items are also a popular purchase online, with 15% of all online shopping sites top 7 sales.
When asked what drives shoppers to shop online 57% of UK customers cited convenience as the primary reason. Then, 48% mentioned price comparison and 37% said they were seeking discounts or special offers. These findings indicate that UK consumers are less influenced by price than their European counterparts and are more focused on convenience and a broad product variety.
2. Online shopping in the UK
Online shopping is a common part of life for many UK residents. About half of UK people aged 65 and older have made a purchase online in the past year. With a variety of payment options, shoppers can also choose how and when they want their items to be delivered.
Convenience, price and availability are among the top reasons customers shop online. In fact, 57% of shoppers cite convenience as the primary reason for purchasing online. Another 48% of them cited lower prices, while 37% said they have a wider selection of choices.
UK consumers are also becoming more environmentally conscious in their online shopping habits. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They may be able to take action if they find that their purchases are not packaged in an environmentally friendly manner.
Certain consumers are looking to make their online shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For example, 35 percent of UK customers have bought clothing, footwear, and accessories from a retailer that has their size information saved. This allows them to avoid the return process and get what they want quicker.
It is interesting to note that UK customers are reported to be more eager than ever before to wait for online orders. This could be because UK consumers are more accustomed to the longer delivery time and know how long it takes to receive an item in the mail.
3. Online shopping in the UK according to the age group
Shopping online is a huge hit in the UK. Clothing and accessories are among the most popular items, followed by groceries, and entertainment such as movies and music. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These sales are extremely practical for shoppers. Comparisons of prices and products are also possible when making these purchases.
It is important to note that online shoppers are very diverse and this is why it is crucial for e-commerce companies to know the demographics their customers are seeking when purchasing products. In addition to this it is important to be aware of the amount of time each age group spends shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than any other age group. This is because the younger generation is less time-conscious, and will use several devices to complete online tasks.
The older generation are, however, likely to have more conservative purchasing habits and are less affected by online advertising. They also tend to go to stores in the high street to feel and see products before making an purchase. This does not mean they won't buy online. The convenience and ease of online shopping remain very appealing.
A second interesting factor to consider when shopping online is that older generations are more likely than younger generations to expect and demand free shipping on all of their purchases. They are also more likely to leave carts when shipping costs appear excessive. Moreover 61% of people over 55 say they will add more items to their carts to reach the free delivery threshold.
4. Online shopping in the UK by gender
Both genders in the UK are equally likely to purchase goods on the internet. Women are more likely than men to make major purchases such as furniture and electrical appliances. Both groups are more likely to purchase clothing household and garden products, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were affected by the response of retailers to the COVID-19 epidemic. 69% of consumers were looking for brands that backed and collaborated with their local communities.
The most sought-after online shopping items in the UK are footwear and clothing. In fact 62% of British women who shop online purchased these items by 2020. However, online sales aren't restricted to clothing with a wide range of other products available like kitchenware, jewellery and sports goods.
In the process, online shopping is becoming increasingly popular as a way to find the most affordable prices on these items. In fact, some experts predict that online sales will make up nearly one third of all retail sales in 2024.
Some retailers are struggling with the rising popularity of online shopping while others are prospering. Online sales are increasing in fashion, health and wellness as well as home and garden and consumer electronics.
The trend of purchasing these items online is expected to continue increase in the coming years. As the number of internet users continues to grow it is anticipated that online shopping will be more popular in the future. As online shopping grows more popular, merchants must ensure that their sites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is a leading European ecommerce market. The customers are influenced by the ease of shopping, the price and a variety of goods when they shop online. These factors make it a great place for retailers who want to invest in their web presence and provide an easy shopping experience.
In the COVID-19 pandemic, online sales increased dramatically as people sought out secure and convenient options for shopping. This trend has continued following the pandemic, as consumers continue to shop online as an alternative.
Shopping online is a significant component of UK retail, and some estimates suggest that it will account for one-third of sales by 2024. This increase is the result of the increasing use of ecommerce by consumers and technological advances.
57% of UK online shoppers claim that convenience is the main reason they shop online. This is followed by 48% who say that it is easier to find deals and special offers, and 37% who claim that there's a wider selection of products available online. This contrasts with Europe where a higher percentage of shoppers cited lower prices as the primary reason for their decision to shop online shopping figures uk (just click the next webpage).
Online shoppers are also eager to test new products and brands. Nearly 25% of shoppers online have purchased products that they've never seen on the high-street previously, and a majority are willing to test new items when purchasing from the marketplaces like Amazon. Pay-as-you-go checkouts are a favorite option for UK customers with 29 percent of shoppers using the buy now pay later option in the last year.
A solid return policy for online purchases for the UK is also a crucial aspect of e-commerce. The majority of shoppers (59 percent) will check the returns policy of a retailer prior buying, and nearly half will expect a retailer to be responsible for organizing and paying for return shipping.
