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Shop for everything from pyjamas to designer clothing at one of the UK's leading department stores. Expect to find brands like Reformation, Rixo and Ganni alongside beauty, homeware, tech and more.

ASOS has over 850 brands across petite tall, tall, and curvaceous styles. The most popular among the influencers Oh Polly stocks two-piece sets and body-con dresses, while the cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. The fast-fashion giant BooHoo offers a variety of affordable womenswear clothes.

ASOS

ASOS was founded in 2000 with the fashion-conscious shopper in their 20s as its target audience. The company initially sought to raise startup funds by selling cheap replicas of the clothes worn by celebrities like Sienna Miller and Kate Moss. But, after a few years, the founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing since they could earn the highest profits.

The ASOS website has a wide variety of sizes and items including maternity and extra size clothes accessories, shoes, and stationary. The ASOS website also offers various trend guides, #AsSeenOnMe and other content that will help inspire. Customers can also create private boards and add items to their wish lists.

ASOS's mobile app provides an effortless shopping experience with saved items synchronized and a speedy checkout. Its app also displays the status of stock, which helps keep customers from disappointment when items are out of availability. This feature is an excellent illustration of how retailers can utilize e-commerce to improve customer engagement and build brand loyalty.

George at ASDA

The brand was established in 1989. George is Asda's supermarket fashion brand that offers clothes for women, men, and kids. George offers a range of reasonably priced and ethically sourced clothing. Customers can purchase clothing on the internet, in over 500 Asda stores, and also on the George website.

The collection is inspired by the 'quiet luxe' trend and features pieces made from cotton, linen, and silk blends. The collection features slouchy suits as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds (for an 100% Supima Cotton T-shirt) and increase to around 77 pounds (for full suits).

ASDA George, a fast fashion retailer, develops new store plans and instructions "generally every six weeks". The company uses Visual Retailing's retail software to modernize and enhance its planning process. It can now create visual merchandising layouts and briefs with unbeatable speed efficiency, speed, and ease. The company also uses StyleShoots all-in-one photo machines which instantly remove garments from their backgrounds and are transferred into the Visual Retailing system for instant use in VM layouts. This helps to increase the merchandising efficiency and ensure that all its stores receive the same information.

Debenhams

Debenhams is one of the UK's most historic department stores, and provides a variety of clothes and other products. It offers a wide range of brands, and there are regular sales and discounts. The company also provides various services to help customers find the items they are looking for.

The first store opened in 1778 as a draper's shop in London. Through the years, it has expanded into a large chain of department stores with global reach. It is a top fashion retailer that is known for its exclusive brands and designer clothes. It has a large online shop designer suits presence.

While some Debenhams stores have shut down during the COVID-19 pandemic, it has continued to operate online. Boohoo Group purchased the company's websites and brand for a sum of PS55 million. The deal highlights the increasing power shift from retailers weighed down by brick-and-mortar investments to their more agile online counterparts. This trend is likely to continue as the number of consumers continues to decline in physical stores.

Topshop

Topshop is a fashion retailer that sells women's and men's clothing as well as accessories. It has a variety of brands, including Collections and Boutique. The company also offers an option to stylists that suggest clothing according to the person's personality and preferences. This is a great feature for indecisive people or fashion novices.

The company's fortunes have changed towards the downwards, and now it looks like the entire Arcadia group - which includes Dorothy Perkins, Topshop, and Boohoo could be on the brink of collapse (Yahoo Finance 2012). However the fortunes of the company have shifted for the worse and it appears like the entire Arcadia group that includes Topshop, Dorothy Perkins and Boohoo - could be nearing the brink of collapse (Yahoo Finance 2012).

What has saved Topshop in the past was its unique selling point as the closest high-street shopper was to catwalk fashions, but this was the reason it was ultimately sunk. Asos and Boohoo began offering the same fashions at lower prices. Shops were closed by the thousands.

Misguided

Missguided, a fashion-focused UK website, sells trendy pieces that are inspired by the style of celebrities. Its website is feminine with an all-white and pink theme. On its website, it features different models and clothing products for women. The site offers free next-day delivery and students can avail a discount for customers.

The site has a broad range of products and is targeted towards 16-34 year olds. The brand is a rival of Boohoo, a retailer of fashion which also sells trendy clothes to the same audience. The website is adorned with bold headings and features images of clothing products. Boohoo allows users to subscribe to their newsletter and receive email updates about new products.

The company was created by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022 Missguided went into administration, and Top 10 Online Shopping Sites In Uk For Clothes owed millions to its suppliers. The company was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo is an online retailer of fashion-forward fashions based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own brand of fashionable clothing is created and manufactured mainly in the United Kingdom. The company also carries other brands, Top 10 Online Shopping Sites In Uk For Clothes such as Pretty Little Thing and Miss Pap.

The business model of the brand is based on a concept that maximizes profits by selling to a young demographic who seeks out the latest and trendy clothes at a reasonable price. This market segment, which is comprised of those who are less than 30 years old, is a huge market segment worldwide.

Boohoo's employees receive a number of benefits that include competitive bonus programs and long-term financial security via pension plans. The company is committed to employees' health by providing gyms on site and free health cash plans and mental assistance. The company is also known for its commitment to size diversity, with detailed clothing size charts that allow shoppers to find the perfect fit.

Amazon

As the world's largest online store, Amazon's UK branch has a huge range of clothes, shoes and other accessories. You can also purchase groceries, household items and DIY tools. The site also has a variety of international brands and products.

Other e-commerce shops worth checking out are River Island for fashion-led pieces that are inspired by the catwalk and celebrity style, Mango for affordable yet stylish Spanish clothes that appear a lot higher priced than they actually are and Lavish Alice which is a top choice for fashion-forward designs that are great for both dressed up or dressed down days. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its designs.

John Lewis, a department store chain, is another must-see for fashion-conscious shoppers. Their range includes a wide range of cosmetics and the latest electricals. They also stock a wide assortment of household items including unique tea caddies.