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Online Shopping Figures For the UK
Since its infancy the market for online retail has grown steadily. This is evident especially in the UK, where ecommerce represents 20% of retail sales.
Many shoppers use online shopping to research brands before purchasing and 45% prefer to "buy online, then pick it up in stores". This is a shift in consumer behavior that brick-and-mortar stores should be aware of.
1. Online retail sales in the UK
There's no denying that retail sales online have grown significantly in the UK in recent years. In fact, according to 2023 statistics the B2C market for e-commerce is set to hit almost $120 billion by next year. This increase is the result of shifting consumer habits and the adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as consumers increasingly shop online.
In order to do this, it is important that both pureplay and omnichannel retailers know what drives shoppers to purchase online. We've compiled retail sales figures and stats that are both eye opening and informative to assist you.
Of all the sectors of retail, fashion is the most sought-after, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to the wide range of merchandise and the ease of trying on clothes without leaving the house. Electronics is the second most popular with 16% of online sales. This is probably due to the constant demand for new gadgets as well as the desire to stay current with the most recent technology. Online sales of hobbies and leisure products represent 15% of all ecommerce sales.
When asked what factors drive consumers to shop online, 57 percent of UK customers cited convenience as the main reason. This is followed by 48% who cited price comparison and 37% said they were seeking special offers or discounts. These findings suggest that UK shoppers are less price-driven than their European counterparts and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Online shopping is a common part of the lives of many UK residents. Nearly half of UK residents aged 65 or older have made a purchase on the internet in the last year. With a wide variety of payment options available customers can also decide the time and date they would like their purchases to be delivered.
Convenience, price and availability are among the top reasons consumers shop online. In fact, 57% of shoppers cite convenience as their main reason for purchasing online. Then, another 48% pointed to lower prices, while 37% mentioned a greater variety of options.
Online shopping habits of UK customers are also becoming more environmentally conscious. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They may even take action if think their purchases aren't coming in environmentally friendly packaging.
Certain consumers wish to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For example, 35 percent of UK consumers have purchased clothing, footwear, or accessories from a retailer who has their size information stored. This lets them skip the return process, and to purchase what they want faster.
It is interesting to note that UK shoppers have been reported to be more willing than ever before to wait for online orders. This may be because they are used to the slower delivery times and are more aware of how long it takes for the item to be delivered via the mail.
3. Online shopping in the UK depending on the age range
Online shopping in the UK is a popular activity for a lot of people. The most popular items to purchase are clothes and accessories followed by groceries and then media like movies and music. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. These sales are extremely convenient for shoppers. Online comparisons of prices and products are also possible when purchasing these items.
It is crucial to remember that online shoppers are very diverse, which is why it is crucial for e-commerce businesses to understand what their target market is seeking when it comes to purchasing products. It is also important to know how much time each segment of customers spends online. For instance the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is very busy and uses multiple devices to complete online tasks.
The older generations are, however, likely to have more cautious buying habits and are less influenced by the online ads. They also tend to go to stores in the high street to look at and feel items before making a purchase. However, this doesn't mean that they will not buy online due to the convenience and ease of use of online shopping is very appealing to them.
Another interesting aspect to think about when it comes to online shopping is that the older generation is more likely to anticipate and demand free delivery on all purchases. In addition, they tend to drop their carts when they believe that shipping costs are prohibitive. In addition 61% of those over 55 say that they will add more items to their carts to get to the free delivery threshold.
4. Online shopping in the UK by gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make large purchases, such as furniture and electrical appliances. Both groups are more likely to buy fashion, home and garden products, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by how the retailer has responded to the COVID-19 pandemic with 69% searching for brands that support and collaborate with their local communities.
The most sought-after online purchasing items in the UK are footwear and clothing. In fact, Online Shopping Figures Uk 62% of British women who shop online purchased these items by the year 2020. Online sales are not limited to clothing. Other products such as kitchenware, jewellery and sports items are also available.
Shopping online has become increasingly popular to find most affordable deals. Some analysts predict that by 2024, online sales could make up almost one third of retail sales.
While some retailers are struggling to deal with the rise in online sales, others are flourishing. Online sales are increasing in health and wellness gardening, home and garden and consumer electronic.
In the future, online shopping for these products is expected to increase. With the number of people having access to the internet increasing, it is expected that more customers will opt for online shopping in the coming years. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online retail market. The customers are influenced by convenience, price and a variety of goods when they shop online. These factors make it a great place for retailers to build their online presence and offer an effortless shopping experience online.
In the COVID-19 pandemic online sales increased dramatically because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued following the outbreak as consumers continue to embrace shopping online shopping Figures Uk as an alternative.
Shopping online is a significant aspect of UK retail and certain estimates suggest that it will account for a third of retail sales by 2024. This growth is a result of the increasing use of e-commerce by consumers as well as technological advances.
57% of UK online shoppers claim that convenience is the primary reason why they shop online. The 48% who say it's easier to find deals and special deals and the 37% who say there is a greater range of merchandise available online are behind. This contrasts with Europe, where a greater percentage of consumers stated lower prices as the key driver for their purchase online.
Consumers are also open to trying new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of people are willing to try them when they shop on marketplaces such as amazon online shopping clothes uk. UK shoppers are in love with the buy now, pay later checkouts. 29% of online buyers have made use of this method in the last year.
In addition to this, a robust online return policy is a vital aspect of the e-commerce environment in the UK. The majority of online buyers (59%) will check the returns policy of a retailer prior purchasing, and a majority will expect the seller to be responsible for both arranging and paying for return shipping.
