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Online Shopping Figures For the UK
Since its infancy the market for online retail has continued to grow. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.
Online shopping is a popular way for consumers to research brands and make purchases. About 45% of consumers prefer to "buy online and then pick it up in-store". This is a shift in consumer habits that brick-and mortar shops must be aware of.
1. Online sales of retail in the UK
It's hard to deny that sales of online retail in the UK have seen a significant increase over the past few years. According to data from 2023, the B2C online market is expected to reach $120 billion by the end of the year. This growth is a result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. In the end bricks and mortar stores are seeing a decline in popularity as more shoppers prefer online retailers for their purchases.
To achieve this, it is important that both pureplay and omnichannel retailers know what drives consumers to shop online. To help you understand this, we've put together a collection of retail sales figures and statistics that are both eye-opening and shocking.
Of all the sectors of retail, fashion is the most popular with 28 percent of all sales on e-commerce in the UK. This is likely due to the wide variety of items and the convenience of trying on clothes without leaving home. Electronics comes in second place with 16% of sales made through e-commerce. This is likely due to the constant demand for new gadgets and a desire to stay up-to-date with most recent technology. Hobbies and leisure products are also a favorite purchase online, with 15% of all online sales.
When asked about the factors that drive customers to shop online, 57% of UK customers cited convenience as the primary driver. This is followed by 48% who pointed to price comparison, and 37% who said they were looking for special offers or discounts. These findings suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK residents. It doesn't matter if it's for groceries, electronics, or fashion - almost half of UK residents over the age of 65 have made a purchase on the internet within the last year. With a wide range of payment options, shoppers can also choose the best online clothing sites uk time and method for their items to be delivered.
Accessibility, convenience, and price are among the top reasons why consumers shop online. In fact, 57% of people cite convenience as their primary reason for purchasing online. Additionally, 48% of them cited lower prices as an additional advantage, while 37% cited the availability of more options.
UK consumers are also becoming more eco conscious in their shopping online. For example 79% of UK online shoppers say they recycle boxes and other packaging materials that they use in their purchases. They might even take action if think their purchases aren't coming in environmentally friendly packaging.
Certain consumers wish to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also reduce their carbon footprint. For Online Shopping figures uk instance, 35% of UK consumers have purchased clothing, footwear, or accessories from a retailer who has their size information stored. This lets them bypass the return process and obtain what they want faster.
It is interesting to note that UK shoppers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because UK consumers are more accustomed to the slow delivery times and understand the length of time it takes to receive an item in the mail.
3. Online shopping in the UK by age group
Online shopping in the UK is a popular activity for many people. The most sought-after purchases are clothes and accessories followed by groceries and then media such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. It is also simple to compare prices and items online when making these types of purchases.
It is important to note that online shoppers are diverse and this makes it essential for ecommerce companies to know the demographics their customers are seeking when it comes to purchasing products. In addition it which is best for online grocery shopping important to be aware of how much time each age group is spending shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than any other age group. This is because this age group is time-poor and will use multiple devices to complete online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by online advertising. They also prefer visiting shops in the high street to experience products before making a purchase. This doesn't mean that they won't buy online. The convenience and ease of shopping online are still appealing.
Another interesting aspect to think about when it is about online shopping is that older generation is more likely to expect and demand free delivery on all of their purchases. They are also more likely to leave carts when shipping costs appear excessive. Additionally, 61% of over 55s say that they will add additional items to their cart in order to reach the threshold of free delivery.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make large purchases such as furniture and electrical appliances. Both groups are more likely to purchase fashion as well as health and beauty, home and garden, and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were affected by the response of retailers to the COVID-19 crisis. 69% of those consumers searched for brands that were supportive and worked closely with their local communities.
Shoes and clothing are among the most popular products for online shopping in the UK. In fact, 62 percent of female British online shoppers purchased these items in the year 2020. However online sales aren't limited to clothing and there are a myriad of other items available, including jewellery, kitchenware, and sports items.
This is why online shopping is becoming more popular as a method to find the most affordable prices on these products. In fact, some analysts have predicted that e-commerce sales will account for almost one-third of all retail sales by 2024.
While some retailers struggle to cope with the increase in online shopping, others are thriving. In particular, online sales are booming for health, fashion, beauty, home and gardening and consumer electronics.
In the near future the online shopping market for these products is expected to continue to grow. With the number of people having access to the internet continuing to increase, it is expected that more and increasing numbers of people will be turning to online shopping in the coming years. With the increasing popularity of this method of shopping, it is crucial for retailers to ensure that their sites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is a top European online marketplace. The majority of its customers are influenced convenience, price and a variety of goods when they shop online. These factors make it an ideal place for retailers who want to invest in their web presence and offer a seamless shopping experience.
During the COVID-19 pandemic online sales grew significantly as people sought out safer and more convenient alternatives to shopping. This trend has continued after the outbreak as consumers continue to shop online as an alternative.
Online shopping is a major portion of the UK retail economy There are estimates that it will comprise one-third of all retail sales in 2024. This growth is a result of the increasing adoption of e-commerce by customers and technological advancements.
In the UK 57% of shoppers who shop online mention convenience as the primary reason for them to shop online. The 48 percent who say it's easier to find deals and special offers and the 37% who say there is a greater range of products online are closely behind. This contrasts with Europe where a higher percentage of shoppers said that lower prices were the main reason behind their decision to shop online.
Consumers are also willing to try new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of people are willing to try them when they shop on marketplaces like Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of online shoppers have made use of this method in the past year.
In addition to this, a robust online shopping figures uk return policy is a crucial aspect of the online shopping landscape for the UK. A majority of online buyers (59 percent) check the return policy of a retailer prior to buying, and more than half expect the retailer to arrange and pay for return shipping.
