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Online Shopping Figures For the UK
The online shopping figures uk retail market has grown continuously since its inception. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.
Online shopping is a popular method for shoppers to research brands and make purchases. 45percent of customers prefer to "buy online and then pick it up in-store". This is a change in consumer behavior that brick-and-mortar shops must be aware of.
1. Online retail sales in the UK
It's not a secret that retail sales online have increased dramatically in the UK over recent years. In fact, according to data from 2023, the B2C e-commerce market is expected to reach nearly $120 billion by the year 2023. This growth is fueled by the changing habits of consumers and the use of digital transformation technologies by retailers. As a result bricks and mortar shops are losing popularity as more customers turn to online stores for their purchases.
To achieve this, it's essential that both pureplay and omnichannel retailers know what drives customers to buy online. We've compiled statistics and figures on retail sales that are both eye opening and informative to assist you.
Of all the retail industries of which fashion is the most sought-after and accounts for 28% of all e-commerce sales in the UK. This is likely due to the wide selection of products and the convenience of trying on clothes without leaving the house. Electronics comes in second place with 16% of e-commerce sales. This is probably due to the constant demand for new gadgets and the desire to keep up with the latest technology. Online sales of leisure and hobby products make up 15% of all e-commerce sales.
When asked why they shop online, 57% said it was because of convenience. This is followed by 48% who cited price comparison and 37% said they were looking for special deals or discounts. These results suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a large selection of products.
2. Online shopping in the UK
online shopping sites in uk for electronics shopping is a common aspect of life for a lot of UK residents. Nearly half of UK people aged 65 and older have made a purchase online in the last year. With a variety of payment options available, shoppers can also choose how and when they want their purchases to be delivered.
Accessibility, convenience, and price are among the top reasons why shoppers shop online. In fact, 57% cite convenience as their primary reason for shopping online. Then, another 48% cited lower prices, while 37% mentioned a greater variety of options.
UK consumers are also becoming more eco conscious with regards to their shopping online. 79% of UK customers recycle boxes and other packaging material from their online purchases. They may be able to take action if they find that their purchases are not packaged in a sustainable friendly manner.
In addition to decreasing their environmental impact, a few customers are also seeking to make their online shopping experience more personal. For example, 35% of UK customers have bought clothing, footwear, and accessories from a retailer who has their size information stored. This lets them bypass the return process and get what they want faster.
Interestingly, UK customers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be because UK shoppers are more accustomed to the longer delivery time and are aware of the length of time it takes to receive an item in the mail.
3. Online shopping in the UK according to age group
Shopping online is a huge hit in the UK. The most popular items to purchase are clothes and accessories, followed by groceries, and finally media like movies and music. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. It is also simple to compare prices and products online when making these kinds of purchases.
It is crucial to remember that online shoppers are very diverse, which makes it essential for ecommerce companies to know what their target market is looking for when it comes to purchasing products. In addition to this, it is also important to be aware of the amount of time each age group spends shopping online. For example the younger generation is far more likely to shop on mobile devices than any other age group. This is because this age group is constrained in time and will utilize multiple devices to accomplish online tasks.
The older generations on the other hand tend to have more shrewd buying habits and are less affected by online advertising. They also prefer visiting high-street stores to feel and touch products before making a final decision. However, this doesn't mean they won't buy online due to the convenience and stress-free nature of online shopping is still attractive to them.
Another interesting aspect to take into consideration when shopping online is that older people are more likely than younger generations to anticipate and request free shipping on all their purchases. They are also more likely to abandon carts when shipping costs appear excessive. Furthermore, as many as 61% of people over 55 claim that they will add additional items to their cart in order to meet a free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to purchase goods online. Women are more likely than men to make major Online Shopping Figures uk purchases, such as electrical appliances and furniture. Both groups tend to spend more on clothing, home and garden products, consumer electronics, and cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by the way the retailer has responded to the COVID-19 epidemic, with 69% searching for brands that support and collaborate with their local communities.
Shoes and clothing are the most requested items for online shopping in the UK. In fact, a whopping 62 percent of female British online shoppers bought these items in the year 2020. However, online sales aren't restricted to clothing, with a variety of other items available, including jewellery, kitchenware, and sports items.
As a result, online shopping is becoming more popular as a method to find the most affordable prices on these items. Some analysts predict that by 2024, online sales could make up almost one third of retail sales.
Some retailers are struggling with the growth of online shopping, whereas others are flourishing. Online sales are growing in health and wellness, home and garden, and consumer electronics.
The trend for buying these items online is likely to continue to increase in the coming years. As the number of people who use the internet continues to grow it is anticipated that online shopping will be more popular in the future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their websites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online marketplace. When shopping online, the UK's consumers are influenced primarily by price, convenience, and a variety of products. These factors make it a great location for retailers looking to improve their online presence and provide a seamless shopping experience.
During the COVID-19 pandemic, online sales grew significantly as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued post-pandemic, as consumers continue to embrace online shopping as an attractive alternative.
Online shopping is a major part of the UK retail economy, with some estimates suggesting that it could account for three-quarters of all retail sales by 2024. This is due to the increasing popularity of ecommerce among consumers and advancements in technology.
57 percent of UK online shoppers claim that convenience is the main reason why they shop online. This is followed closely by 48% who say that it is easier to find deals and special offers, and 37% of shoppers say there's a greater variety of products that are available online. In Europe, a higher proportion of shoppers cite lower prices as a key factor for their decision to buy online.
Consumers are also willing to try new brands and products when they shop online. Online consumers are open to trying new brands and products. Half of people are willing to try them when they charity shop online clothes uk on marketplaces like Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of online shoppers have made use of this option in the last year.
In addition to this an effective return policy is an essential aspect of the ecommerce environment in the UK. The majority of online shoppers (59%) go through the return policy of the retailer prior to buying, and nearly half of them expect the seller to arrange and pay for return shipping.
