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Online Shopping Figures For the UK
Since its humble beginnings, the online retail market has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many people shop online to research brands prior to purchasing, and 45% like to "buy online, then pick up in store". This is a change in consumer habits that brick-and mortar stores should be aware of.
1. Online retail sales in the UK
It's not a secret that retail sales online have grown substantially in the UK over recent years. According to data from 2023, the B2C online market is predicted to grow to $120 billion in the next year. This growth is due to shifting consumer habits and the use of digital transformation technologies by retailers. As a result bricks and mortar shops are experiencing a decline in popularity as more shoppers turn to online retailers for their purchases.
With this in mind, it's important for both omni channel and pureplay retailers to know what motivates consumers to buy online. We've collected statistics and figures for retail sales that are both eye opening and revealing to help you.
Fashion is the most sought-after retail sector in the UK, accounting for 28 percent of all ecommerce sales. This is likely due to the availability of a larger range of merchandise and the convenience of trying on clothes without leaving the house. Electronics is the second most popular with 16% of online sales. This is probably due to the constant demand for new technology as well as the desire to stay up-to-date with the latest technologies. Online sales of hobbies and leisure products represent 15% of all ecommerce sales.
When asked what drives shoppers to shop online, 57 percent of UK consumers said convenience was the primary driver. This is followed by 48% who cited price comparison, and 37% who indicated they were seeking special offers or discounts. These findings suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a wide variety of products.
2. Online shopping in the UK
Online shopping is becoming a part of daily life for many UK customers. Whether it's to buy electronic gadgets, groceries, or fashion - almost half of UK residents over 65 have made an online purchase within the last year. Shoppers can select from a variety of payment options and also decide when and how they want their purchases delivered.
There are many reasons to shop online among them, the most popular are convenience prices, availability, and price. In fact, 57% cite convenience as the primary reason for purchasing online. In addition, 48% mentioned lower prices as a benefit and 37% noted an increased selection of options as well.
UK consumers are also becoming more environmentally conscious with regards to their online shopping habits. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They may even take action if believe that their packages are not being packaged in environmentally friendly ways.
In addition to reducing their environmental impact, some customers are also seeking to make their shopping experience more personal. For instance 35% of UK consumers have purchased clothes, footwear, and accessories from a retailer who stores their size information. This allows them to avoid the return process and obtain what they want faster.
It is interesting to note that UK customers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be because they are more accustomed to the slower delivery times and have a better understanding of the time it takes for the item to be delivered via the mail.
3. Online shopping in the UK by age group
Shopping online in the UK is a popular activity for a lot of people. Clothes and accessories are the most popular items, followed by groceries, and entertainment such as movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for shoppers. It is also simple to compare prices and items on the internet when making these kinds of purchases.
It is important to note that online shoppers are diverse, which makes it crucial for ecommerce businesses to understand what their customers are looking for when they purchase products. In addition it is crucial to be aware of how much time each age group is spending shopping online. For example the younger generation is far more likely to purchase on mobile devices than any other age group. This is because this age group is very constrained in time and will utilize multiple devices to complete online tasks.
The older generation however tend to have more cautious purchasing habits and are less influenced by the online ads. They also tend to go to stores in the high street to feel and see products prior to making purchases. This doesn't mean that they won't shop online. The convenience and ease of shopping online are still appealing.
Another interesting aspect to think about when it concerns online shopping is that older generations are more likely to expect and expect free delivery on all their purchases. They are also more likely to abandon carts if shipping costs seem excessive. Furthermore 61% of those over 55 say they'll add more items to their cart to reach the free delivery threshold.
4. Online shopping in the UK in accordance with gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make major purchases such as electrical appliances and furniture. Both groups are more likely to shop for fashion, health and beauty, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by how a company responded to the COVID-19 pandemic, with 69% searching for brands that support and collaborate with their local communities.
The most sought-after online shopping products in the uk online grocery shopping sites are clothing and shoes. In fact 62% of British women who shop online bought these items by 2020. However the online sales don't just apply to the clothing sector and there are a myriad of other products available including jewellery, kitchenware, and sports items.
Shopping online has become more popular for finding the best deals. In fact, online shopping figures uk some analysts have predicted that e-commerce sales will make up nearly one third of all retail sales by 2024.
Some retailers are struggling with the rising popularity of online shopping, whereas others are thriving. Particularly, online sales are booming for fashion, health and beauty as well as gardening and home, and consumer electronic.
The trend of purchasing online for these items is likely to continue to expand in the coming years. With the number of people having access to the internet continuing to increase, it is expected that more customers will opt for online shopping in the future. With the increasing popularity of this method of shopping, it's important for Online Shopping Figures Uk retailers to ensure their websites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is one of the leading European online marketplaces. The majority of its customers are influenced convenience, price and a vast selection of products when they shop online. These factors make it a great place for retailers who want to improve their web presence and provide an easy shopping experience.
In the COVID-19 pandemic online sales increased significantly as people opted for secure and convenient alternatives to store purchases. This trend has continued after the pandemic, as consumers continue to shop online as an alternative.
Shopping online is a significant component of UK retail and some estimates suggest that it will make up three-quarters of retail sales by 2024. This growth is fueled by the growing popularity of e-commerce among consumers and advancements in technology.
57 percent of UK online shoppers claim that convenience is the main reason why they shop online. This is followed closely by 48% who highlight that it is easier to find special offers and deals, and 37% who claim that there is a wider range of merchandise available online. This is in contrast to Europe where a larger proportion of shoppers said that lower prices were the main reason behind their choice to shop online.
The online shoppers are also keen to try new brands and products. Online customers are willing to try new brands and products. Half of people are willing to try new brands when they shop on marketplaces such as Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29% of Online Shopping Figures Uk (Www.Encoskr.Com) buyers have made use of this method in the past year.
A strong online return policy for the UK is also a key aspect of e-commerce. The majority of online shoppers (59 percent) will check the returns policy of a retailer prior buying, and nearly half will expect the retailer to be responsible for both organizing and paying for return shipping.
