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Online Shopping Figures For the UK
The online retail market has been growing continuously since its inception. This is particularly evident in the UK where ecommerce accounts for 20% of retail sales.
Many consumers use online shopping to research brands prior to purchasing, and 45% like to "buy online, then pick it up in stores". This is a change in consumer habits that brick-and mortar stores should be aware of.
1. Online retail sales in the UK
It's not a secret that retail sales online have risen substantially in the UK in recent years. In fact, according to 2023's statistics the B2C market for e-commerce is expected to grow to nearly $120 billion by the end of next year. This growth is driven by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Brick and mortar shops are losing popularity as consumers increasingly turn to online retailers.
With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives consumers to buy online. We've compiled statistics and figures for retail sales that are both eye-opening and revealing to help you.
Of all the sectors of retail of which fashion is the most sought-after with 28% of all e-commerce sales in the UK. This is likely due to the availability of a wider selection of products and the convenience of trying on clothes without leaving your home. Electronics is second with 16% of the sales on e-commerce. This is due to the constant need for new gadgets as well as the desire to stay current with the most recent technology. Online sales of hobbies and leisure products make up 15% of all e-commerce sales.
When asked what factors drive customers to shop online, 57 percent of UK consumers cited convenience as the main reason. This is followed by 48% who cited price comparison, and 37% who stated they were seeking special deals or discounts. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a large selection of products.
2. Online shopping in the UK
Online shopping is now a regular part of life for many UK residents. Nearly half of UK residents aged 65 and older have made a purchase on the internet in the last year. With a wide range of payment options buyers can also pick the best time and method for their items to be delivered.
Accessibility, convenience, and price are among the top reasons why consumers shop online. In fact, 57% cite convenience as their main reason for purchasing online. Then, another 48% cited lower prices while 37% said they have a wider choice of options.
UK consumers are also becoming more eco conscious with regards to their online shopping habits. For example 79% of UK online shoppers report recycling boxes and other packaging materials from their purchases. They might even take action if believe that their packages are not being delivered in environmentally friendly packaging.
Some consumers want to make their online shopping experience more personal. They are not only trying to reduce their environmental impact but also reduce their carbon footprint. For instance 35% of UK customers have purchased clothing, footwear, or accessories from a retailer that has their size information stored on file. This allows them to bypass the return process and get what they want faster.
Interestingly, UK customers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that UK shoppers are more accustomed to the longer delivery time and are aware of the length of time it takes to receive an item in the mail.
3. Online shopping in the UK according to age group
Shopping online is a huge hit in the UK. The most popular purchases are clothing and accessories, online shopping Figures uk followed by groceries and then media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is because customers find these sales to be extremely convenient. Online comparisons of prices and products are also possible when purchasing these items.
It is important to note that online shoppers are diverse. This makes it essential for ecommerce businesses to understand the demographics their customers are looking for when it comes to purchasing products. In addition it is crucial to be aware of how much time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other group. This is because the younger generation is time-poor and uses a variety of devices to accomplish online tasks.
The older generations however tend to have more shrewd buying habits and are less affected by online advertising. They are also more likely to visit high street stores to look at and feel products before making purchases. This doesn't mean that they won't buy online. The convenience and ease of shopping online are still very appealing.
Another important aspect to be considered when shopping online is the fact that older generations are more likely than younger generations to anticipate and demand free shipping on all their purchases. Additionally, they are more likely to abandon their carts when they believe that shipping costs are excessive. Furthermore, as many as 61% of those over 55 say that they will add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Women and men in the UK are equally likely to purchase products on the internet. Women are more likely than men to make large purchases like electrical appliances and furniture. Both groups are more likely to purchase fashion products, home and garden items consumer electronics, as well as products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how a retailer responded to the COVID-19 pandemic with 69% of these looking for brands that support and collaborate with their local communities.
The most sought-after online clothing sites uk shopping items in the UK are shoes and clothing. In fact 62% of British women who shop online bought these items by the year 2020. However, online sales aren't restricted to the clothing sector, with a variety of other items available, like kitchenware, jewellery and sports goods.
Shopping online is becoming increasingly popular to find most affordable bargains. In fact, some analysts predict that ecommerce sales will account for nearly one-third of all retail sales by 2024.
While some retailers are struggling to cope with the increase in online shopping, others are thriving. Particularly the rise of online sales for health, fashion, beauty, home and gardening, and consumer electronic.
In the future the online shopping market for these items is expected to continue to grow. As the number of internet users increases, it is expected that online shopping will become more popular in the future. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European ecommerce market. When shopping online the customers of the UK are influenced by convenience, price, and a variety of products. These factors make it a perfect place for retailers to improve their online presence and offer an effortless shopping experience online.
During the COVID-19 pandemic online sales grew significantly as consumers chose secure and convenient alternatives to store purchases. This trend has continued following the outbreak as consumers continue to shop online as an alternative.
Online shopping is a significant part of the UK retail economy, with some estimates suggesting that it could account for one-third of all retail sales in 2024. This is due to increasing consumer adoption of ecommerce and advancements in technology.
57 percent of UK online shoppers say that convenience is the main reason for them to shop online. This is followed by 48% who say that it is easier to find deals and special offers and 37% who say there's a greater variety of products available online. In Europe, a higher proportion of shoppers cite lower prices as a major factor for their decision to buy online.
Consumers are also open to trying new brands and products when they shop online. Online shoppers are open to trying new products and brands. Half of people are willing to try new brands when they shop on marketplaces like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of online shoppers have made use of this method in the last year.
Additionally, a robust online return policy is a crucial aspect of the ecommerce landscape in the UK. A majority of online shopping Figures uk buyers (59%) check the return policy of the retailer prior to buying, and more than half of them expect the seller to arrange and pay for return shipping.
