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Online Shopping Figures For the UK
The market for online retailers has been growing continuously since its humble beginnings. This is evident especially in the UK where e-commerce is responsible for 20% of retail sales.
Shopping online is a common method for shoppers to explore brands and purchase. 45percent of customers prefer to "buy online and then pick it up at the store". This is a change in consumer habits that brick-and mortar shops should be aware of.
1. Online retail sales in the UK
It's hard to deny that online retail sales in the UK have seen a significant increase over the past few years. According to 2023 statistics the B2C online market is predicted to grow to $120 billion in the next year. This growth is driven by changing consumer shopping habits and the use of digital transformation technologies by retailers. Brick and mortar shops are losing popularity as consumers increasingly turn to online retailers.
To do this, it's essential that both pureplay and omni-channel retailers understand what draws consumers to shop online. We've compiled retail sales figures and stats that are both eye opening and informative to assist you.
Fashion is the most popular retail sector in the UK accounting for 28 percent of all e-commerce sales. This is probably due to a wider selection of products that are available and the convenience of being in a position to try on clothes without leaving your home. Electronics comes in second place with 16% of the sales on e-commerce. This is probably due to the constant demand for new gadgets and the need to keep up with the latest technology. Hobbies and leisure products are also popular items to purchase online, accounting for online shopping Figures uk 15% of all e-commerce sales.
When asked about the factors that drive customers to shop online 57 percent of UK consumers said convenience was the primary driver. This is followed by 48% who pointed to price comparison and 37% stated they were seeking special offers or discounts. These results indicate that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Online shopping has become a daily aspect of life for a lot of UK residents. Be it for electronics, groceries or clothes - nearly half of UK residents over 65 have made a purchase online within the last year. Shoppers can select from a wide range of payment options and decide the time and method they'd like their items delivered.
While there are many reasons for shoppers to shop online among them, the most popular include convenience, price, and availability. In fact, 57% of people cite convenience as their primary reason for purchasing online. Then, another 48% pointed to lower prices, while 37% cited a wider variety of options.
Online shopping habits of UK consumers are also becoming more environmentally conscious. For instance 79 percent of UK online shoppers say they recycle boxes and other packaging materials that they use in their purchases. They might even take action if think their purchases aren't being packaged in environmentally friendly ways.
Some customers want to make their online shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For example, 35% of UK customers have bought clothes, footwear, and accessories from a retailer who has their size information saved. This lets them avoid the return process and obtain what they want faster.
It is interesting to consider that UK consumers are reported to be more eager than ever before to wait for online orders. This could be due to the fact that UK customers are more used to the slower delivery time and understand how long it takes to receive an item via the mail.
3. Online shopping in the UK depending on the age group
online shopping sites with free international shipping shopping is very popular in the UK. Clothes and accessories are the most popular items, followed by groceries, and entertainment such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are very practical for shoppers. Online comparisons of products and prices are also possible when purchasing these items.
It is crucial to remember that online shoppers are very diverse and this is why it is crucial for e-commerce businesses to understand what their target market is seeking when purchasing products. It is also essential to know how long each segment of customers spends online. The younger generation, for example is more likely to use mobile devices to shop than other groups. This is due to the fact that the younger generation has less time and uses a variety of devices to complete online tasks.
The older generations are more sceptical about their buying habits and less influenced by online advertisements. They also tend to visit high street stores to feel and see items before making an purchase. However, this doesn't mean they won't buy online because the convenience and stress-free nature of online shopping is still extremely appealing to them.
A second interesting factor to take into consideration when shopping online is that older generations are more likely than younger generations to expect and demand free shipping on all of their purchases. They are also more likely to drop carts when shipping costs appear excessive. Moreover, 61% of those over 55 say they will add more items to their carts in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make major purchases like electrical and furniture. Both groups are more likely to purchase fashion, health and beauty as well as home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 outbreak. 69% of shoppers looked for brands that supported and worked closely with their local community.
Clothing and shoes are the most requested items to buy online in the UK. In fact 62 percent of British women who shop online will purchase these items by the year 2020. Online Shopping Figures Uk (Woodspock.Com/) sales aren't just only limited to clothing. Other items such as kitchenware, jewellery and sports equipment are also available.
Online shopping is becoming more popular for finding the best deals. In fact, some analysts predict that e-commerce sales will account for almost one third of all retail sales in 2024.
While some retailers are struggling to keep up with the growth in online shopping, others are flourishing. Online sales are increasing in fashion, health and wellness gardening, home and garden and consumer electronics.
The trend of purchasing online for these items is likely to continue to grow in the years ahead. With the number of people having access to the internet continuing to increase, it is anticipated that customers will opt for online shopping in the coming years. With the increasing popularity of this method of shopping, it is essential for retailers to make sure their sites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is a top European online retail market. The customers are influenced by the ease of shopping, the price and a wide range of products when they shop online. These factors make it a perfect opportunity for retailers to improve their online presence and provide an easy online shopping experience.
In the COVID-19 pandemic, online sales grew significantly as consumers chose safe and convenient alternatives to store purchases. This trend has continued even after the pandemic, as consumers continue to buy online as an alternative.
Online shopping is a major component of the UK retail industry Some estimates suggest that it will account for a third of all retail sales by 2024. This growth is driven by the increasing popularity of ecommerce among consumers and advances in technology.
57 percent of UK online shoppers claim that convenience is the primary reason why they shop online. The 48 percent who say it's easier to find bargains and special deals as well as the 37% who claim that there's a greater selection of merchandise available online are behind. This contrasts with Europe, where a greater percentage of shoppers cited lower prices as the primary reason for their choice to shop online.
Consumers are also open to trying new brands and products when they shop online. About 25% of shoppers online have purchased products that they've never purchased on the high street before, and half are willing to try new items when purchasing from the marketplaces like Amazon. Pay-as-you-go checkouts are a popular choice for UK shoppers with 29% of online shoppers using a buy now pay later option over the last year.
A strong online return policy for the UK is also an important aspect of e-commerce. The majority of online shoppers (59 percent) check the return policy of the retailer prior to buying, and more than half expect retailers to arrange and pay for return shipping.
