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Online Shopping Figures For the UK
Since its infancy the market for online shopping has continued to grow. This is evident especially in the UK where ecommerce is responsible for 20% of retail sales.
Many consumers use online shopping to research brands before making a purchase and 45% of them prefer to "buy online, then pick it up in stores". This is a fascinating shift in consumer behavior that bricks and mortar stores should pay attention to.
1. Online retail sales in the UK
It's hard to deny that sales of online retail in the UK have seen a significant increase in the last few years. According to data from 2023, the B2C online market is predicted to reach almost $120 billion by the end of the year. This growth is fueled by the changing habits of consumers and the adoption of digital transformation technologies by retailers. Bricks and Online Shopping Figures Uk mortar stores are gaining popularity as shoppers increasingly prefer online retailers.
With this in mind, it's important for both pureplay and omni channel retailers to know what motivates shoppers to buy online. To assist you in this, we've compiled a collection of retail sales figures and stats that are both eye-opening and informative.
Of all the retail sectors, fashion is the most sought-after with 28 percent of all sales on e-commerce in the UK. This is probably due to a greater variety of merchandise that are available and the convenience of being able to try on clothes without having to leave the comfort of your home. Electronics comes in second, with 16% of online sales. This is due to the constant need for new technology, as well as the desire to stay current with the latest technologies. Online sales of leisure and hobbies products represent 15% of all e-commerce sales.
When asked what factors drive shoppers to shop online, 57 percent of UK consumers said convenience was the primary driver. This is followed by 48% who mentioned price comparison, and 37% who said they were looking for special discounts or offers. These findings suggest that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a wide range.
2. Online shopping in the UK
Online shopping is becoming a regular part of the lives of many UK consumers. It doesn't matter if it's for groceries, electronics, or fashion - almost half of UK residents over 65 have made an online purchase in the last year. Shoppers can select from a wide range of payment options and decide when and how their products delivered.
While there are many reasons for shoppers to shop online among them, the most popular include convenience price, availability, and price. In fact, 57% of online shoppers mention convenience as the primary driver behind their shopping habits. Another 48% pointed to lower prices, while 37% cited a wider variety of options.
UK consumers are also becoming more environmentally conscious with regards to their shopping online. 79% of uk women's online shopping websites shoppers recycle boxes and other packaging materials from their online purchases. They could take action if their orders are not packaged in an environmentally green manner.
Some customers are looking to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For instance 35% of UK customers have purchased clothes, footwear, or accessories from a retailer with their size information on file. This lets them skip the return process, and to get what they want faster.
Interestingly, UK consumers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because they are used to the slow delivery times and are more aware of the time it takes for an item to arrive in the mail.
3. Online shopping in the UK according to the age group
Online shopping is very popular in the UK. Clothing and accessories are among the most popular purchases followed by groceries and media such as movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely practical for shoppers. Online Shopping Figures Uk comparisons of products and prices are also possible when purchasing these items.
It is important to know that online shoppers are a diverse group. This makes it vital for e-commerce businesses to know the type of customer they are seeking when they purchase products. In addition, it is also important to know how much time each age group spends shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than any other age group. This is due to the fact that the younger generation is less time-conscious and will make use of multiple devices to accomplish online tasks.
The older generations are, however, likely to have more shrewd purchasing habits and are less swayed by the online ads. They also tend to visit stores on the high street to look at and feel products before making an purchase. This does not mean they won't buy online. The convenience and ease of online shopping are still appealing.
Another important aspect to take into consideration when shopping online is that older generations are more likely than younger generations to anticipate and expect free shipping on all of their purchases. Additionally they are more likely to abandon their carts when they believe that shipping costs are prohibitive. In addition, 61% of those over 55 say they'll add additional items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make large purchases such as furniture and electrical appliances. Both groups are more likely to buy fashion, home and garden products, consumer electronics, and cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were affected by the response of retailers to the COVID-19 epidemic. 69% of these shoppers were looking for brands that backed and collaborated with their local community.
Shoes and clothing are among the most sought-after items to buy online in the UK. In fact 62% of British women who shop online purchased these items by 2020. However online sales aren't limited to the clothing sector and there are a myriad of other products on sale, such as kitchenware, jewellery, and sports goods.
Online shopping has become more popular for finding the most affordable bargains. Some analysts predict that by 2024, online sales could make up almost one third of retail sales.
While some retailers are struggling to deal with the rise in online shopping, others are flourishing. Particularly, online sales are booming for health, fashion and beauty as well as gardening and home as well as consumer electronic.
The trend of purchasing these products online is expected to continue to grow in the coming years. With the number of people with access to the internet increasing it is expected that more and more people will turn to online shopping in the future. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the most important European eCommerce markets. The majority of its customers are influenced convenience, price and a variety of goods when they shop online. These factors make it a great place for retailers who want to improve their online presence and provide an easy shopping experience.
During the COVID-19 epidemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to choose online shopping as an attractive alternative.
Online shopping is an important part of UK retail and some estimates suggest that it could account for three-quarters of retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and advancements in technology.
57 percent of UK online shoppers say that convenience is the primary reason why they shop online. This is closely followed by 48% who highlight that it is easier to find special offers and deals and 37% of shoppers say there's a wider selection of products available online. In Europe, a higher proportion of shoppers mention lower prices as a key factor for their decision to purchase online.
Online shoppers are also willing to test new brands and products. Nearly 25% of shoppers online have bought items they have never bought on the high-street before, and half are willing to test new products when shopping on a marketplace like Amazon. Buy now pay later checkouts are a popular choice for UK shoppers with 29 percent of online shoppers choosing a buy now, pay later option in the past year.
A robust return policy on the internet for the UK is also a key aspect of e-commerce. The majority of online shoppers (59%) check the return policy of the retailer prior to purchasing, and nearly half expect retailers to arrange and pay for return shipping.
