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Online Shopping Figures For the UK
Since its infancy the market for online retail has grown steadily. This is especially evident in the UK where e-commerce is responsible for 20% of all retail sales.
Many shoppers use online shopping to research brands before purchasing, and 45% like to "buy online, then pick up in store". This is a fascinating shift in the way people shop that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
It's not difficult to see that online retail sales in the UK have grown significantly in the last few years. In fact, according to 2023's statistics the B2C market for e-commerce is set to hit almost $120 billion by the year 2023. This growth is due to the changing habits of consumers and the adoption of digital transformation technologies by retailers. As a result bricks and mortar shops are experiencing a decline in popularity as more shoppers prefer online stores for their purchases.
To achieve this, it's crucial that both pureplay and omni-channel retailers understand what motivates consumers to shop online. We've compiled retail sales figures and stats that are both eye opening and informative to assist you.
Fashion is the most popular retail sector in the UK, accounting for 28 percent of all online sales. This is likely due to the availability of a larger range of merchandise and the convenience of trying on clothes without leaving your home. Electronics comes in second with 16% of the sales made through e-commerce. This is likely due to the constant need for new gadgets and a desire to stay up-to-date with latest technology. Hobbies and leisure items are also popular items to purchase on the internet, accounting for 15% of all e-commerce sales.
When asked about the reason they shop online, 57% of respondents mentioned convenience. This is followed by 48% who pointed to price comparison and 37% indicated they were looking for special discounts or offers. These results suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Online shopping is becoming a part of the daily routine for many UK customers. More than half of UK people aged 65 and older have made an online purchase within the last year. With a wide variety of payment options buyers can also pick the time and date they would like their purchases to be delivered.
Price, convenience and accessibility are among the top reasons shoppers shop online. In fact, 57% of shoppers cite convenience as their primary reason to shop online. Another 48% cited lower prices and 37% mentioned a greater selection of choices.
UK consumers are also becoming more eco conscious with regards to their online shopping habits. For example 79% of UK online shoppers report that they recycle boxes and other packaging materials from their purchases. They can be able to take action if they find that their purchases are not packaged in a sustainable green manner.
In addition to lessening their environmental impact, a few customers are also seeking to make their shopping experience more personal. For example, 35% of UK customers have purchased clothing, footwear, or accessories from a retailer that has their size information on the file. This allows them to avoid the return process and obtain what they want faster.
It is interesting to note that UK shoppers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that UK shoppers are more accustomed to the slow delivery times and understand how long it takes to receive an item in the mail.
3. Online shopping in the UK by age group
Online shopping in the UK is a very popular pastime for a large number of people. The most popular items to purchase are clothes and accessories, followed by food items, and finally media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is because consumers find these events very convenient. It is also easy to compare prices and products online when making these types of purchases.
It is important to note that online shoppers are very diverse, which makes it crucial for ecommerce businesses to understand the demographics their customers are looking for when purchasing products. It is also essential to know how much time each segment of customers spends online. The younger generation, for instance, is more likely to use mobile devices to shop than other groups. This is because the younger generation is time-poor and will make use of multiple devices to complete online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by online advertisements. They also prefer to go to high-street stores to feel and touch products before making a decision. But this doesn't mean they don't shop online because the convenience and ease of online shopping is still very appealing to them.
Another important aspect to take into consideration when it is about online shopping is that the older generation is more likely to expect and expect free delivery on all their purchases. They are also more likely to leave carts if shipping charges seem excessive. In addition 61% of people over 55 say that they will add more items to their cart in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make large purchases, such as furniture and electrical appliances. Both groups are also more likely to shop for fashion, health and beauty gardening, home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by how the retailer has responded to the COVID-19 pandemic, with 69% of these looking for brands that support and are in close contact with their local communities.
Shoes and clothing are the most popular products to buy online in the UK. In fact, a whopping 62% of female British online shoppers purchased these items in the year 2020. Online shopping figures uk sales are not limited to clothing. Other items like jewellery, kitchenware and sports goods are also available.
Online shopping is becoming increasingly popular to find best bargains. In fact, some experts predict that online sales will account for almost one third of all retail sales in 2024.
Some retailers are struggling with the growth of online shopping uk electronics shopping while others are flourishing. Online sales are growing in fashion, health and wellness, home and garden, and consumer electronic.
The trend for buying online for these items is likely to continue to grow in the coming years. With the number of people who have access to the internet growing It is expected that more and increasing numbers of people will be turning to online shopping in the future. As online shopping is becoming more popular, retailers must ensure that their sites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is a major European ecommerce market. The majority of its customers are influenced the convenience, affordability and vast selection of products when they shop online. These factors make it a great place for retailers who want to improve their online presence and offer seamless shopping.
During the COVID-19 pandemic, online sales increased significantly as people opted for secure and convenient alternatives to instore purchases. This trend has continued even after the outbreak as consumers continue to embrace shopping online as an alternative.
Online shopping is a major portion of the UK retail economy There are estimates that it will account for three-quarters of all retail sales in 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and advances in technology.
57 percent of UK online shoppers believe that convenience is the primary reason for them to shop online. The 48 percent who say it's easier to find deals and special offers as well as the 37% who claim there is a greater range of products online are closely behind. In Europe more than half of shoppers cite lower prices as a major reason for them to purchase online.
Consumers are also open to trying new brands and products when they shop online. Online shoppers are open to trying new products and brands. Half of consumers are willing to try them when they shop on marketplaces such as Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this method in the last year.
A solid return policy for online purchases for the UK is also a key aspect of ecommerce. The majority of shoppers (59%) will look up the return policy of a retailer prior to buying, and nearly half will expect the seller to be responsible for both arranging and paying for return shipping.
