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Online Shopping Figures For the UK

The online retail market has been growing continuously since its humble beginnings. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.

Many consumers use online shopping to research brands prior to purchasing and 45% of them prefer to "buy online, pick up in stores". This is a change in the way people shop that brick-and-mortar shops should be aware of.

1. Online sales of retail in the UK

There's no denying that sales on retail websites have grown dramatically in the UK over recent years. In fact, according to 2023's statistics the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This increase is the result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as customers increasingly turn to online retailers.

To achieve this, it is important that both pureplay and omnichannel retailers know what drives customers to buy online. We've compiled statistics and figures for retail sales that are both eye-opening and revealing to help you.

Fashion is the most favored retail sector in the UK with 28 percent of all online sales. This is likely due to the wide variety of items and the ease of trying on clothes without leaving home. Electronics is second, with 16% of online sales. This is likely due to the constant demand for new gadgets and the need to keep up with the most recent technology. Hobbies and leisure products are also popular items to purchase on the internet, accounting for 15% of all online sales.

When asked what drives consumers to shop online 57% of UK consumers cited convenience as the primary driver. Then, 48% mentioned price comparison, while 37% said they were looking for discounts or special offers. These results indicate that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a wide range.

2. online shopping Figures Uk shopping in the UK

Online shopping is becoming a part of daily life for many UK customers. About half of UK people aged 65 and older have made a purchase on the internet in the last year. With a wide variety of payment options buyers can also pick the best time and method for their items to be delivered.

While there are many reasons for shoppers to shop online Some of the most popular include convenience price, availability, and price. In fact, 57% of shoppers cite convenience as their primary reason to shop online. Then, another 48% of them cited lower prices, while 37% cited a wider choice of options.

UK consumers are also becoming more eco conscious with regards to their shopping online uk online. For example, 79 percent of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They might even take action if they believe that their packages are not being packaged in environmentally friendly ways.

Certain consumers want to make their online shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For example 35 percent of UK shoppers have bought clothes or footwear from a retailer with their measurements on file. This lets them skip the return process and get what they want quicker.

Interestingly, UK customers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that they are more used to the longer delivery times and are more aware of how long it takes for the item to be delivered via the mail.

3. Online shopping in the UK depending on the age range

Online shopping is very popular in the UK. The most popular purchases are clothing and accessories, followed by groceries, and finally media like movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is because consumers find these events very convenient. It is also easy to compare prices and products on the internet when making these kinds of purchases.

It is crucial to understand that online shoppers are a diverse group. This is why it is crucial for online retailers to know the demographics their customers are searching for when buying products. It is also important to know how much time each group of shoppers spends online. For instance the younger generation is far more likely to shop using mobile devices than any other age group. This is because the younger generation is less time-conscious and will make use of multiple devices to accomplish online tasks.

The older generations however tend to have more conservative purchasing habits and are less swayed by online advertising. They are also more likely to go to stores in the high street to feel and see products before making an purchase. However, this doesn't mean that they will not buy online due to the convenience and stress-free nature of online shopping is attractive to them.

Another interesting aspect to think about when it is about online shopping is that older generations are more likely to anticipate and demand free delivery on all their purchases. They are also more likely to abandon carts if shipping costs seem excessive. In addition, 61% of those over 55 say they'll add additional items to their carts to reach a free delivery threshold.

4. Online shopping in the UK by gender

Women and men in the UK are equally likely to shop for products on the internet. However women are more likely to make large purchases, like electrical appliances or furniture than men. Both groups are more likely to buy clothing household and garden products consumer electronics, as well as cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how a retailer responded to the COVID-19 pandemic, with 69% of these seeking out brands that are supportive of and are in close contact with their local communities.

The most popular online shopping items in the UK are clothing and shoes. In fact, 62 percent of female British online shoppers purchased these items in the year 2020. However the online sales don't just apply to the clothing sector with a wide range of other products available including jewellery, kitchenware, and sports items.

Online shopping has become more popular for finding the most affordable deals. Some analysts predict that by 2024, the sales from e-commerce could be more than a third of all retail sales.

While some retailers are struggling to deal with the rise in online shopping, other are thriving. In particular the online market is booming for health, fashion, beauty as well as gardening and home and consumer electronics.

The trend of buying online for these items is expected to continue to expand in the coming years. As the number of internet users is growing it is anticipated that online shopping will become more popular in the near future. As online shopping is becoming more popular, retailers must ensure that their sites are optimized for mobile devices. They should also offer a simple and secure checkout process.

5. Online shopping in the UK, by region

The UK is a top European online marketplace. The customers are influenced by the convenience, affordability and wide range of products when they shop online. These factors make it a great place for retailers to improve their online presence and offer an easy online shopping experience.

During the COVID-19 epidemic, online sales grew significantly as people opted for secure and convenient alternatives to store purchases. This trend has continued after the pandemic, as consumers continue to shop online as an alternative.

Shopping online is a large component of the UK retail economy, with some estimates suggesting that it will comprise a third of all retail sales by 2024. This growth is driven by increasing consumer adoption of ecommerce and technological advancements.

In the UK 57% of shoppers who shop online say convenience is the primary factor driving them to shop online. This is followed by 48% who highlight that it is easier to discover special deals and offers, and 37% who claim that there's a greater variety of products available online. This is in contrast to Europe, where a greater percentage of consumers said that lower prices were the primary reason for their purchase online.

Consumers are also open to trying new brands and products when they shop online. Online shoppers are open to trying new products and brands. Half of consumers are willing to do so when they shop on marketplaces like Amazon. Buy now pay later checkouts are a favorite option for UK customers with 29 percent of shoppers using a buy now, pay later option in the past year.

A solid return policy for online purchases for the UK is also an important aspect of ecommerce. The majority of buyers (59 percent) check the return policy of a retailer prior to buying, online shopping Figures Uk and nearly half of them expect the seller to arrange and pay for return shipping.