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Online Shopping Figures For the UK
The online retail market has grown exponentially since its inception. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.
Many people shop online to research brands before making a purchase and 45% of them prefer to "buy online, pick up in stores". This is a shift in consumer habits that brick-and mortar stores should be aware of.
1. online shopping figures uk retail sales in the UK
It's hard to deny that online retail sales in the UK have grown significantly in the last few years. According to 2023 statistics the B2C market for online shopping is expected to grow to $120 billion in the next year. This growth is a result of shifting consumer habits and the adoption by retailers of digital transformation technologies. In the end bricks and mortar stores are losing popularity as more customers prefer online store uk cheapest retailers for their purchases.
With this in mind, it's important for both pureplay and omni channel retailers to understand what drives customers to purchase online. We've compiled retail sales figures and stats that are both eye-opening and informative to assist you.
Of all the retail industries of which fashion is the most well-known with 28 percent of all sales on e-commerce in the UK. This is likely due to a greater variety of items that are available and the convenience of being in a position to try on clothes without having to leave the comfort of your home. Electronics comes in second place with 16% of sales made through e-commerce. This is likely because of the constant demand for new technology, as well as the desire to stay up-to-date with the most recent technology. Online sales of leisure and hobbies products account for 15% of all online sales.
When asked about the reason they shop online, 57% said it was because of convenience. Then, 48% cited price comparison, while 37% stated that they were seeking discounts or special offers. These results indicate that UK shoppers are less price-driven than their European counterparts and are more focused on convenience and a wide product variety.
2. Online shopping in the UK
Shopping online is becoming part of daily life for many UK customers. About half of UK residents aged 65 or older have made an online purchase within the last year. Shoppers can pick from a wide range of payment options and also choose when and how their products delivered.
Price, online shopping figures uk convenience and accessibility are among the top reasons why customers shop online. In fact, 57% of people cite convenience as their main reason to shop online. Then, another 48% cited lower prices while 37% cited a wider choice of options.
UK consumers are also becoming more environmentally conscious when it comes to their online shopping habits. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They may even take action if believe that their packages are not being packaged in environmentally friendly ways.
Certain consumers wish to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For example, 35% of UK customers have purchased clothing, footwear, and accessories from a retailer that has their size information saved. This lets them to avoid the return process and to get what they want faster.
Incredibly, UK consumers are reported to be more likely to wait for online orders than they were during the pandemic. This could be due to the fact that British shoppers are more accustomed to the longer delivery time and understand the length of time it takes to receive an item through the mail.
3. Online shopping in the UK according to the age group
Shopping online is extremely popular in the UK. Accessories and clothing are the most sought-after purchases followed by groceries and media like music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. It is also easy to compare prices and items online when making these kinds of purchases.
It is important to know that online shoppers are a diverse group. This is why it is crucial for online retailers to know what their target audience is seeking when they purchase products. In addition to this it is crucial to know how much time each age group is spending shopping online. For example, the younger generation is more likely to shop using mobile devices than any other age group. This is due to the fact that this age group is busy and uses multiple devices to complete online tasks.
The older generation on the other hand tend to have more cautious buying habits and are less affected by the online ads. They are also more likely to visit stores on the high street to feel and see items before making a purchase. This does not mean they won't buy online. The convenience and ease of online shopping remain very appealing.
Another interesting aspect to think about when it concerns online shopping is that older generation is more likely to anticipate and demand free delivery on all purchases. They are also more likely to drop carts if shipping costs seem excessive. Furthermore, as many as 61% of those over 55 say that they will add additional items to their cart in order to reach a free delivery threshold.
4. Online shopping in the UK by gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make major purchases, such as electrical and furniture. Both groups are more likely to purchase fashion as well as health and beauty gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how a company responded to the COVID-19 pandemic, with 69% seeking out brands that are supportive of and are in close contact with their local communities.
The most sought-after online purchasing products in the UK are footwear and clothing. In fact, 62% of female British online shoppers purchased these items in the year 2020. Online sales are not only limited to clothing. Other items such as kitchenware, jewellery and sports items are also available.
Online shopping has become increasingly popular to find the best bargains. Some analysts predict that by 2024, online sales could make up almost one third of retail sales.
Some retailers are struggling with the rising popularity of online shopping, whereas others are thriving. online shopping uk sales are increasing in health and wellness as well as home and garden and consumer electronics.
In the near future the online shopping market for these products is expected to increase. With the number of people having access to the internet increasing it is expected that more increasing numbers of people will be turning to online shopping in the future. With the growing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European online retail market. When it comes to online shopping the British consumers are influenced by price, convenience, and a variety of products. These factors make it an ideal spot for retailers who wish to improve their web presence and provide an easy shopping experience.
In the COVID-19 pandemic online sales increased significantly as consumers opted for safe and convenient alternatives to store purchases. This trend has remained in place post-pandemic as consumers continue to choose online shopping as an attractive alternative.
Online shopping is a major portion of the UK retail economy Some estimates suggest that it will account for one-third of all retail sales in 2024. This growth is driven by the growing popularity of e-commerce among consumers and advancements in technology.
In the UK, 57% of shoppers who shop online say convenience is the primary factor driving them to shop online. This is followed closely by 48% who state that it is easier to find deals and special offers and 37% who say there is a wider range of products that are available online. This is in contrast to Europe where a higher proportion of shoppers stated lower prices as the main reason behind their decision to shop online.
Consumers are also open to trying new brands and products when they shop online. Nearly 25% of online shoppers have bought products they have never bought on the high-street previously, and a majority are willing to test new products when shopping on a marketplace like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29 percent of buyers who shop online have made use of this method in the past year.
In addition to this an effective return policy is a vital aspect of the online shopping environment in the UK. The majority of online shoppers (59 percent) look up the return policy of a retailer prior to purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.
