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Online Shopping Figures For the UK
Since its infancy the market for online shopping has grown steadily. This is evident especially in the UK where e-commerce is responsible for 20% of all retail sales.
Online shopping is a popular way for consumers to explore brands and purchase. 45percent of consumers prefer to "buy online and then pick it up in-store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should take note of.
1. Online sales of retail in the UK
There's no doubt that sales on retail websites have increased significantly in the UK over recent years. In fact, according to data from 2023, the B2C e-commerce market is expected to reach nearly $120 billion by the year 2023. This growth is due to shifting consumer habits and the adoption of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as consumers increasingly turn to online retailers.
With this in mind, it's important for both omni channel and pureplay retailers to know what motivates customers to purchase online. We've put together statistics and figures for retail sales that are both eye opening and revealing to help you.
Of all the sectors of retail that are available, fashion is the most sought-after with 28% of all e-commerce sales in the UK. This is likely due to the wide range of merchandise and the convenience of trying on clothes without leaving your home. Electronics comes in second place with 16% of sales made through e-commerce. This is probably due to the constant demand for new gadgets and the desire to stay up-to-date with latest technology. Hobbies and leisure items are also popular items to purchase on the internet, accounting for 15% of all online sales.
When asked about the reason they shop online, 57% cited convenience. This is followed by 48% who pointed to price comparison and 37% indicated they were looking for special offers or discounts. These findings indicate that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a wide range.
2. Online shopping in the UK
Online shopping is becoming a part of the daily routine for many UK customers. Be it for electronic gadgets, online shopping figures uk groceries or even clothes - more than half of UK residents over the age of 65 have made a purchase online in the past year alone. Shoppers can choose from a variety of payment options and also choose the time and method they'd like their purchases delivered.
Accessibility, convenience, and price are among the top reasons why customers shop online. In fact 57% of online shoppers cite convenience as the main driver behind their shopping habits. Additionally, 48% pointed to lower prices, while 37% said they have a wider choice of options.
UK consumers are also becoming more eco conscious when it comes to their shopping online. For example 79 percent of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They might even take action if they feel their deliveries are not being packaged in environmentally friendly ways.
In addition to decreasing their environmental impact, some customers are also seeking to make their shopping experience more personal. For example 35% of UK customers have purchased clothing or footwear from a retailer that has their size information on the file. This lets them skip the return process, and to purchase what they want faster.
It is interesting to know that UK consumers are reported to be more eager than ever before to wait for online orders. This could be because they are more accustomed to the longer delivery times and have a better understanding of the time it takes for the item to be delivered via the mail.
3. Online shopping in the UK according to age group
Online shopping in the UK is a very popular pastime for a lot of people. The most sought-after purchases are clothes and accessories, followed by groceries, and finally media like movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that people find these sales convenient. It is also simple to compare prices and items online when making these types of purchases.
It is crucial to understand that online shoppers are very diverse. This is why it is crucial for e-commerce businesses to understand what their customers are looking for when they purchase products. In addition to this, it is also important to be aware of the amount of time each age group spends shopping online. The younger generation, for instance is more likely to use mobile devices to shop than other groups. This is because this age group is busy and uses multiple devices to accomplish online shopping figures uk tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by online advertisements. They also prefer to go to shops in the high street to feel and touch products before making a final decision. However, this doesn't mean they will not buy online. The convenience and ease of online shopping are still appealing.
Another important aspect to take into consideration when shopping online is that older people are more likely than younger generations to anticipate and demand free shipping on all of their purchases. They are also more likely to drop carts if shipping charges seem excessive. In addition 61% of people over 55 say that they will add more items to their shopping carts in order to get to the free delivery threshold.
4. Online shopping in the UK in accordance with gender
In the UK, men and women are equally likely to shop online clothes shopping sites uk. Women are more likely than men to make large purchases such as electrical and furniture. Both groups tend to spend more on clothing products, home and garden items as well as consumer electronics and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 crisis. 69% of these customers searched for brands that were supportive and collaborated with their local communities.
Clothing and shoes are the most popular products to buy online in the UK. In fact, 62% of female British online shoppers bought these items in 2020. However online sales aren't limited to clothing with a wide range of other items available, such as kitchenware, jewellery, and sports equipment.
As a result, online shopping is becoming increasingly popular as a way to get the best deals on these products. In fact, some analysts have predicted that e-commerce sales will make up nearly one-third of all retail sales in 2024.
While some retailers struggle to cope with the increase in online shopping, other are flourishing. Online sales are booming in fashion, health and wellness gardening, home and garden and consumer electronic.
The trend for buying online for these items is expected to continue grow in the years ahead. As the number of internet users is growing it is anticipated that online shopping will be more popular in the near future. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and that they provide a secure and easy checkout process.
5. Online shopping in the UK, by region
The UK is one of the most important European ecommerce markets. When it comes to online shopping the British consumers are influenced primarily by price, convenience and the variety of items. These factors make it a great spot for retailers who wish to improve their online presence and offer an easy shopping experience.
During the COVID-19 epidemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued post-pandemic as consumers continue to choose online shopping as a viable alternative.
Shopping online is a large component of the UK retail industry Some estimates suggest that it could account for three-quarters of all retail sales in 2024. This growth is driven by the increasing popularity of ecommerce among consumers and technological advancements.
57% of UK online shoppers claim that convenience is the primary reason for them to shop online. This is followed closely by 48% who say that it is easier to discover special deals and offers, and 37% who claim that there's a greater variety of products that are available online. In Europe the majority of shoppers cite lower prices as a major factor in their decision to purchase online.
Consumers are also willing to try new brands and products when they shop online. Online customers are willing to try new brands and products. Half of consumers are willing to do so when they shop on marketplaces like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29% of online buyers have made use of this option during the last year.
Additionally, a robust online return policy is a crucial aspect of the e-commerce environment in the UK. A majority of online buyers (59 percent) look up a retailer's return policy before buying, and more than half expect retailers to arrange and pay for return shipping.
