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Online shopping online sites Figures For the UK
Since its infancy the market for online shopping has continued to grow. This is especially evident in the UK where ecommerce accounts for 20% of retail sales.
Many consumers use online shopping to research brands before making a purchase, and 45% like to "buy online, pick up in store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
It's not a secret that retail sales online have increased dramatically in the UK in recent years. According to 2023 statistics the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This growth is driven by the changing habits of consumers and the adoption of digital transformation technologies by retailers. As a result bricks and mortar stores are losing popularity as more customers turn to online stores for their purchases.
To do this, it is important that both omni-channel and pureplay retailers know what drives consumers to shop online. To help you do this, we've created an assortment of retail sales figures and statistics that are both eye-opening as well as revealing.
Of all the retail sectors that are available, fashion is the most sought-after with 28 percent of all sales made through e-commerce in the UK. This is likely due to a wider selection of merchandise accessible and the convenience of being able to try on clothes without leaving home. Electronics is second with 16% of sales made through e-commerce. This is likely because of the constant need for new devices, as well as the desire to stay current with the most recent technology. Online sales of leisure and hobbies products represent 15% of all online sales.
When asked why they shop online, 57% said it was because of convenience. Then, online shopping uk cheap 48% cited price comparison and 37% stated that they were seeking discounts or special offers. These results suggest that shoppers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a wide variety of products.
2. Online shopping in the UK
Online shopping is becoming a part of daily life for many UK customers. Whether it's to buy electronic gadgets, groceries or even clothes - more than half of UK residents over the age of 65 have made a purchase online in the past year alone. With a wide variety of payment options available customers can also decide the time and date they would like their goods to be delivered.
There are many reasons for shoppers to shop online among them, the most common include convenience prices, availability, and price. In fact, 57% of shoppers cite convenience as their primary reason for purchasing online shopping Figures uk. Additionally, 48% pointed to lower prices while 37% said they have a wider variety of options.
The shopping habits of UK consumers are also becoming more environmentally conscious. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They might even take action if feel their deliveries are not being delivered in environmentally friendly packaging.
In addition to reducing their impact on the environment, some consumers are also trying to make their online shopping experiences more personal. For example, 35 percent of UK customers have purchased clothes, footwear, or accessories from a retailer with their size information on the file. This allows them skip the return process, and get what they need faster.
Interestingly, UK customers are reported to be more likely to wait for online orders than they were during the pandemic. This could be due to the fact that they are more accustomed to the longer delivery times and have a better understanding of the time it takes for an item to arrive in the mail.
3. Online shopping in the UK by age group
Shopping online in the UK is a very popular pastime for a lot of people. The most sought-after purchases are clothing and accessories, followed by groceries, and finally media such as music and movies. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. It is also easy to compare prices and products online when making these types of purchases.
It is crucial to remember that online shoppers are diverse, which makes it essential for ecommerce companies to know the demographics their customers are seeking when it comes to purchasing products. Additionally, it is also important to know how much time each age group is spending shopping online. For example the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is very time-poor and will use multiple devices to complete online tasks.
The older generations however tend to have more cautious purchasing habits and are less influenced by advertisements on the internet. They also prefer to visit high-street stores to feel and touch products before making a purchase. However, this doesn't mean they won't buy online because the convenience and stress-free nature of online shopping is extremely appealing to them.
Another important aspect to take into consideration when it is about online shopping is that the older generation is more likely to anticipate and demand free delivery on all their purchases. They are also more likely to abandon carts if shipping charges seem excessive. Additionally, 61% of those over 55 claim that they will add additional items to their cart in order to get a free delivery threshold.
4. Online shopping in the UK by gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make large purchases, such as electrical and furniture. Both groups are more likely to shop for fashion, health and beauty, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of customers were looking for brands that backed and were in close contact with their local community.
The most sought-after online shopping products in the UK are footwear and clothing. In fact, 62% of British women who shop online will purchase these items by the year 2020. However, online sales aren't restricted to clothing with a wide range of other items available, such as kitchenware, jewellery, and sports goods.
As a result, online shopping is becoming more popular as a way to find the most affordable prices on these products. In fact, some analysts have predicted that online sales will account for almost one third of all retail sales by 2024.
Some retailers are struggling with the rise of online shopping while others are thriving. In particular the rise of online sales for health, fashion and beauty as well as gardening and home as well as consumer electronics.
The trend of buying these products online is expected to continue to grow in the coming years. With the number of people with access to the internet continuing to increase It is anticipated that customers will opt for online shopping in the future. As online shopping grows more popular, merchants should ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is a top European online retail market. When shopping online, the UK's consumers are influenced by convenience, price, and the wide variety of products. These factors make it a great spot for retailers who wish to improve their online presence and provide a seamless shopping experience.
In the COVID-19 pandemic online sales increased significantly because consumers were looking for secure and convenient alternatives to instore purchases. This trend has continued after the pandemic as consumers continue to shop online as an alternative.
Shopping online is a large component of the UK retail industry There are estimates that it could account for a third of all retail sales by 2024. This increase is the result of the growing acceptance of e-commerce by customers and technological advances.
In the UK, 57% of online shoppers mention convenience as the primary factor driving them to shop online. The 48 percent who claim it's easier to find deals and special offers as well as the 37% who say that there's a greater selection of items available online are behind. In Europe, a higher proportion of shoppers mention the lower cost as a primary reason for them to purchase online.
Online shoppers are also willing to test new brands and products. Nearly 25% of online shoppers have bought items they have never bought in a store previously, and a majority are willing to test new items when purchasing from a marketplace like Amazon. Pay-as-you-go checkouts are a popular choice for UK shoppers with 29 percent of shoppers using the buy now pay later option over the last year.
A strong online return policy for the UK is also an important aspect of ecommerce. The majority of online buyers (59%) will research the return policy of a retailer prior to buying, and nearly half will expect the retailer to be responsible for both organizing and paying for return shipping.
