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Online Shopping Figures For the UK
The market for online retail has grown exponentially since its humble beginnings. This is particularly evident in the UK where ecommerce accounts for 20% of retail sales.
Shopping online is a popular method for consumers to research brands and make purchases. About 45% of customers prefer to "buy online and then pick it up in-store". This is an interesting change in consumer behavior that bricks and mortar stores should take note of.
1. Online retail sales in the UK
It's no secret that online retail sales in the UK have seen a significant increase in the last few years. In fact, according to 2023's statistics the B2C market for e-commerce is set to hit almost $120 billion by the year 2023. This growth is a result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as customers increasingly shop online.
With this in mind, it's important for both pureplay and omni channel retailers to know what motivates customers to purchase online. To help you understand this, we've created an assortment of retail sales figures and other statistics that are both eye-opening and revealing.
Fashion is the most favored retail industry in the UK, accounting for 28 percent of all ecommerce sales. This is likely due to the wide range of merchandise and the convenience of trying on clothes without leaving your home. Electronics is the second most popular with 16% of e-commerce sales. This is likely due to the constant need for new gadgets and the desire to stay up-to-date with latest technology. Hobbies and leisure products are also a favorite purchase online shopping figures uk, accounting for 15% of all e-commerce sales.
When asked about the factors that drive customers to shop online, 57 percent of UK consumers cited convenience as the primary driver. This is followed by 48% who cited price comparison and 37% said they were seeking special offers or discounts. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a broad selection of products.
2. Online shopping in the UK
Online shopping is a common part of the lives of many UK residents. Nearly half of UK people aged 65 and older have made a purchase on the internet in the past year. Shoppers can select from a wide range of payment options, and decide the time and method they'd like their items delivered.
While there are many reasons for shoppers to shop online, some of the most common include convenience price, availability, and price. In fact, 57% cite convenience as the primary reason to shop online. Another 48% pointed to lower prices while 37% cited a wider selection of choices.
The habits of online shopping among UK consumers are also becoming increasingly eco-conscious. For example 79 percent of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They may even take action if feel their deliveries are not coming in environmentally friendly packaging.
Some consumers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example 35% of UK consumers have purchased clothes, footwear, and accessories from a retailer who stores their size information. This lets them avoid the return process and get what they want faster.
It is interesting to note that UK consumers are reported to be more eager than ever before to wait for online orders. This could be because UK consumers are more accustomed to the slow delivery times and are aware of the length of time it takes to receive an item in the mail.
3. Online shopping in the UK depending on age group
Online shopping is very popular in the UK. Clothes and accessories are the most popular purchases followed by food items, and media like music and movies. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are extremely practical for shoppers. Comparisons of products and prices are also possible when purchasing these items.
It is important to know that online shoppers are diverse. This is why it is crucial for e-commerce businesses to know the demographics their customers are searching for when buying products. It is also important to know how long each segment of customers spends online. For instance, the younger generation is more likely to shop using mobile devices than any other age group. This is because the younger generation is time-poor, and will use several devices to accomplish online tasks.
Older generations tend to be more conservative in their purchasing habits and less influenced by advertising on the internet. They are also more likely to go to stores in the high street to look at and feel products before making an purchase. This does not mean they will not buy online. The convenience and online shopping figures uk ease of shopping online are still very appealing.
Another interesting aspect to take into consideration when shopping online is that older people are more likely than younger generations to anticipate and request free shipping on all of their purchases. In addition they tend to drop their shopping carts if they think that shipping costs are too high. In addition 61% of people over 55 say that they will add more items to their carts in order to reach the free delivery threshold.
4. Online shopping in the UK by gender
Men and women in the UK are equally likely to shop for products on the internet. However, women are more likely to make large purchases, like furniture or electrical appliances, than men. Both groups are more likely to purchase fashion as well as health and beauty, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by the way a retailer responded to the COVID-19 pandemic with 69% of these searching for brands that support and are in close contact with their local communities.
Shoes and clothing are among the most popular products for online shopping in the UK. In fact, 62 percent of female British online shoppers purchased these items in 2020. However, online sales aren't restricted to the clothing sector and there are a myriad of other products available including jewellery, kitchenware, and sports goods.
Online shopping is becoming increasingly popular to find best bargains. Some analysts predict that by 2024, ecommerce sales could account for almost one third of retail sales.
Some retailers are struggling with the rise of online shopping while others are prospering. Particularly the online market is booming for health, fashion, beauty gardening, home and garden, and consumer electronic.
The trend of buying online for these items is likely to continue to expand in the coming years. As the number of people who use the internet is growing it is expected that online shopping online uk clothes will become more popular in the future. As online clothes shopping websites uk shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is among the top European eCommerce markets. When they shop online the British consumers are influenced by convenience, price, and the variety of items. These factors make it an ideal place for retailers who want to improve their web presence and provide seamless shopping.
During the COVID-19 pandemic online sales increased dramatically because consumers were looking for safer and more convenient alternatives to shopping. This trend has continued after the pandemic, as consumers continue to embrace shopping online as an alternative.
Online shopping is a major aspect of UK retail and some estimates suggest that it will account for a third of retail sales by 2024. This growth is driven by increasing consumer adoption of ecommerce and advances in technology.
57% of UK online shoppers say that convenience is the main reason why they shop online. This is followed closely by 48% who say that it is easier to find special offers and deals as well as 37% who say there's a greater variety of merchandise available online. In Europe the majority of consumers cite lower prices as a key reason for them to purchase online.
Online shoppers are also willing to test new products and brands. Almost 25% of online shoppers have bought items they have never bought on the high-street before, and half are willing to try new items when purchasing from a marketplace like Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this method in the past year.
A robust return policy on the internet for the UK is also an important aspect of ecommerce. The majority of buyers (59 percent) go through the return policy of a retailer prior to buying, and more than half of them expect the seller to arrange and pay for return shipping.
