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Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has continued to grow. This is particularly evident in the UK where e-commerce is responsible for 20% of retail sales.
Many consumers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, pick up in store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Online retail sales in the uk online phone shopping sites
It's not a secret that sales on retail websites have grown substantially in the UK in recent years. According to the 2023 statistics, the B2C online market is predicted to reach $120 billion next year. This increase is the result of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. Bricks and mortar shops are gaining popularity as shoppers increasingly turn to online retailers.
With this in mind, it's important for both omni channel and pureplay retailers to know what motivates customers to purchase online. We've collected retail sales figures and stats that are both eye opening and revealing to help you.
Fashion is the most popular retail sector in the UK, accounting for 28 percent of all online sales. This is likely due to the availability of a larger range of merchandise and the convenience of trying on clothes without leaving the house. Electronics is second with 16% of sales made through e-commerce. This is likely because of the constant demand for new technology, as well as the desire to keep up with the latest technologies. Online sales of leisure and hobby products account for 15% of all ecommerce sales.
When asked what factors drive shoppers to shop online, 57 percent of UK consumers said convenience was the main reason. This is followed by 48% who pointed to price comparison and 37% indicated they were looking for special discounts or offers. These findings indicate that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a wide product selection.
2. Online shopping in the UK
Shopping online is becoming regular part of the lives of many UK customers. Nearly half of UK residents aged 65 or older have made an online purchase in the last year. With a wide variety of payment options available, shoppers can also choose the best time and method for their items to be delivered.
Price, convenience and accessibility are among the top reasons why shoppers shop online. In fact, 57% of shoppers cite convenience as their main reason for purchasing online. Then, 48% cited lower prices as a benefit and 37% noted a wider range of choices as well.
UK consumers are also becoming more environmentally conscious with regards to their shopping online. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They could decide to take action if their purchases are not packaged in an environmentally green manner.
In addition to decreasing their environmental impact, a few consumers are also trying to make their shopping experiences more personal. For example, 35 percent of UK customers have purchased clothing or footwear from a retailer with their size information on the file. This lets them to avoid the return process and to purchase what they want quicker.
It is interesting to note that UK consumers are reported to be more likely to wait for online orders than they were during the pandemic. This could be due to the fact that UK customers are more used to the slow delivery times and understand how long it takes to receive an item in the mail.
3. Online shopping in the UK according to age group
Online shopping is very popular in the UK. The most sought-after purchases are clothes and accessories, followed by food items, and finally media such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are very practical for shoppers. It is also easy to compare prices and products online when making these kinds of purchases.
It is crucial to understand that online shoppers come from a variety of backgrounds. This makes it vital for ecommerce companies to understand what their target audience is looking for when purchasing products. It is also crucial to know how long each segment of customers spends online. The younger generation, for example is more likely to use mobile devices to shop than any other age group. This is because the younger generation has less time and uses a variety of devices to complete online tasks.
The older generations are, however, likely to have more conservative purchasing habits and are less influenced by online advertising. They are also more likely to visit stores on the high street to see and touch products before making an purchase. This does not mean they will not buy online. The convenience and ease of online shopping are still very appealing.
Another interesting aspect to think about when it concerns online shopping is that older generation is more likely to expect and Online Shopping Figures Uk demand free delivery on all purchases. Additionally, they tend to drop their carts if they believe that shipping costs are too high. In addition 61% of people over 55 say they will add more items to their cart in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to shop for products on the internet. However women are more likely to make big purchases, like electrical appliances or furniture than men. Both groups are more likely to purchase fashion household and garden products consumer electronics, as well as cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of those customers looked for brands that supported and were in close contact with their local community.
Shoes and clothing are the most requested items to buy online in the UK. In fact 62% of British women who shop online bought these items by 2020. However online sales aren't limited to clothing with a wide range of other products on sale, like kitchenware, jewellery and sports items.
Online shopping has become increasingly popular to find best bargains. In fact, some experts predict that ecommerce sales will make up nearly one third of all retail sales by 2024.
While some retailers struggle to cope with the increase in online shopping, other are flourishing. Online sales are booming in fashion, health and wellness, home and garden, and consumer electronics.
In the near future the future, online shopping for these products is expected to increase. With the number of people with access to the internet growing It is expected that more customers will opt for online shopping in the near future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and that they provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is a major European ecommerce market. The majority of its customers are influenced the convenience, affordability and variety of goods when they shop online. These factors make it an ideal location for retailers looking to improve their online presence and provide a seamless shopping experience.
During the COVID-19 pandemic online sales grew dramatically as people sought out safe and convenient options for shopping. This trend has remained in place post-pandemic as consumers continue to choose online shopping as a viable alternative.
Online shopping is an important component of UK retail and certain estimates suggest that it will comprise a third of retail sales by 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and advances in technology.
57% of UK online shoppers claim that convenience is the primary reason for them to shop online. This is followed by 48% who highlight that it is easier to find deals and special offers, and 37% who claim that there's a greater variety of products that are available online. In Europe the majority of shoppers cite the lower cost as a primary factor for their decision to buy online.
The online shopping figures uk - Highly recommended Site, shoppers are also keen to test new products and brands. Almost 25% of shoppers online have bought items they've never purchased on the high street before, and half are willing to try new items when purchasing from an online marketplace like Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of buyers who shop online have made use of this option in the last year.
A solid return policy for online purchases for the UK is also an important aspect of e-commerce. The majority of buyers (59%) look up the return policy of the retailer prior to purchasing, and nearly half expect retailers to arrange and pay for return shipping.
