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Online Shopping Figures For the UK
The market for online retailers has grown exponentially since its humble beginnings. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.
Many consumers use online shopping to research brands before purchasing and 45% prefer to "buy online, then pick it up in store". This is a change in the way people shop that brick-and-mortar shops must be aware of.
1. Online retail sales in the UK
There's no denying that sales on retail websites have grown substantially in the UK in recent years. According to data from 2023, the B2C market for online shopping is expected to grow to $120 billion by the end of the year. This growth is due to shifting consumer habits and the adoption of digital transformation technologies by retailers. As a result, bricks and mortar stores are losing popularity as more customers are turning to online retailers to make their purchases.
With this in mind, it's important for both omni channel and pureplay retailers to know what motivates consumers to buy online. We've collected retail sales figures and stats that are both eye opening and revealing to help you.
Fashion is the most favored retail industry in the UK accounting for 28 percent of all e-commerce sales. This is probably due to the wider range of products accessible and the convenience of being in a position to try on clothes without leaving the comfort of your home. Electronics is second with 16% of sales made through e-commerce. This is likely because of the constant need for new technology and the desire to stay up-to-date with the latest technology. Online sales of hobbies and leisure products represent 15% of all online sales.
When asked what drives consumers to shop online, 57 percent of UK consumers cited convenience as the primary driver. This is followed by 48% who pointed to price comparison and 37% indicated they were seeking special discounts or offers. These results indicate that UK consumers are less influenced by price than their European counterparts and are more focused on convenience and a wide product selection.
2. Online shopping in the UK
Shopping online has become a daily part of life for many UK residents. About half of UK residents aged 65 or older have made a purchase online within the last year. With a wide range of payment options available, shoppers can also choose how and when they want their items to be delivered.
While there are many reasons for online shoppers to shop, some of the most popular include convenience, price, and availability. In fact, 57% of shoppers who shop online say that convenience is the primary motive behind their shopping. Additionally, 48% of them cited lower prices as another advantage, while 37% cited the availability of more options.
UK consumers are also becoming more eco conscious when it comes to their shopping online. 79% of UK customers recycle boxes and other packaging material from their online purchases. They might even take action if think their purchases aren't being packaged in environmentally friendly ways.
Certain consumers wish to make their shopping experience more personal. They are not only trying to reduce their environmental impact but also to reduce their carbon footprint. For instance, 35% of UK consumers have purchased clothing, footwear, or accessories from a retailer that stores their size information. This allows them to avoid the return process and to get what they want quicker.
It is interesting to note that UK shoppers have been reported to be more eager than ever to wait for online orders. This could be due to the fact that UK customers are more used to the longer delivery time and are aware of how long it takes to receive an item in the mail.
3. Online shopping in the UK depending on the age range
Shopping online in the UK is a popular activity for many people. The most popular purchases are clothing and accessories, followed by groceries, and finally media like movies and music. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These sales are extremely convenient for shoppers. It is also easy to compare prices and products online when making these types of purchases.
It is crucial to remember that online shoppers are very diverse and this makes it essential for ecommerce companies to know what their customers are looking for when they purchase products. It is also essential to know how long each type of consumer spends online. For example, the younger generation is more likely to purchase on mobile devices than any other age group. This is because the younger generation is time-poor and uses a variety of devices to complete online tasks.
The older generation tends to be more cautious in their buying habits and less influenced by advertising on the internet. They are also more likely to visit stores on the high street to feel and see items before making a purchase. But this doesn't mean they don't shop online, as the convenience and stress-free nature of online shopping is attractive to them.
Another important aspect to take into consideration when it concerns online shopping is that older generation is more likely to demand and demand free delivery on all of their purchases. In addition, they are more likely to abandon their carts when they believe that shipping costs are prohibitive. In addition 61% of those over 55 say that they will add more items to their cart to reach the free delivery threshold.
4. Online shopping in the UK in accordance with gender
Both genders in the UK are equally likely to purchase products on the internet. However, women are more likely to make big purchases, such as electrical appliances or furniture, than men. Both groups are more likely to purchase fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of these consumers were looking for brands that backed and collaborated with their local communities.
The most popular online shopping products in the UK are clothing and shoes. In fact, 62% of female British online shoppers bought these items in the year 2020. However online sales aren't limited to clothing, with a variety of other products on sale, like kitchenware, jewellery and sports goods.
In the process, online shopping is becoming more popular as a way to find the best prices on these items. Some experts believe that by 2024, the sales from e-commerce could be nearly a third of retail sales.
Some retailers are struggling with the rising popularity of online shopping, while others are prospering. Online sales are increasing in health and wellness, home and garden, and consumer electronic.
In the near future, online shopping for these items is expected to increase. As the number of people who use the internet is growing, it is expected that online shopping will increase in popularity in the near future. As online shopping becomes more popular, retailers must ensure that their sites are optimized for mobile devices. They should also offer a simple and online Shopping Figures uk secure checkout process.
5. Online shopping in the UK by region
The UK is a top European ecommerce market. When they shop online the British consumers are mostly influenced by convenience, price, and a variety of products. These factors make it a great spot for retailers who wish to invest in their web presence and offer a seamless shopping experience.
In the COVID-19 pandemic online sales increased significantly as people opted for secure and convenient alternatives to in-store purchases. This trend has remained in place post-pandemic as consumers continue to embrace online shopping as a viable alternative.
Online shopping is a significant portion of the UK retail industry There are estimates that it will comprise one-third of all retail sales by 2024. This growth is a result of the growing acceptance of e-commerce by customers and technological advances.
57 percent of UK online Shopping Figures uk shoppers believe that convenience is the main reason why they shop online. The 48% who say it's easier to find deals and special offers and the 37% who say there is a greater range of items available online are behind. This contrasts with Europe, where a greater percentage of consumers cited lower prices as the key driver for their decision to shop online.
Online shoppers are also willing to try new brands and products. good online shopping sites uk consumers are open to trying new brands and products. Half of them are willing to try new brands when they shop on marketplaces such as Amazon. Buy now pay later checkouts are a popular choice for UK shoppers, with 29% of online shoppers using a buy now pay later option in the past year.
In addition to this an effective return policy is an essential aspect of the e-commerce landscape in the UK. The majority of buyers (59%) check a retailer's return policy before buying, and nearly half expect retailers to arrange and pay for return shipping.
