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Online Shopping Figures For the UK
Since its infancy the market for online shopping online sites has continued to grow. This is especially evident in the UK, where ecommerce represents 20% of all retail sales.
Online shopping is a popular method for consumers to research brands and make purchases. About 45% of consumers prefer to "buy online and then pick it up in store". This is a shift in the way people shop that brick-and-mortar shops must be aware of.
1. Online sales of retail in the UK
It's no secret that online retail sales in the UK have seen a significant increase over the past few years. According to the 2023 statistics, the B2C online market is expected to reach $120 billion next year. This growth is driven by the changing habits of consumers and the use of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as customers increasingly prefer online retailers.
With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives shoppers to buy online. To help you understand this, we've put together an assortment of sales figures and statistics that are both eye-opening as well as shocking.
Fashion is the most sought-after retail industry in the UK accounting for 28 percent of all ecommerce sales. This is likely due to the availability of a wider variety of items and the convenience of trying on clothes without leaving home. Electronics comes in second with 16% of all e-commerce sales. This is likely due to the constant need for new gadgets and the desire to keep up with latest technology. Online sales of leisure and hobbies products represent 15% of all online sales.
When asked about the factors that drive customers to shop online 57% of UK consumers said convenience was the primary reason. Then, 48% cited price comparison and 37% stated that they were seeking discounts or special deals. These results suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a wide product range.
2. Online shopping in the UK
Shopping online is now a part of the daily routine for many UK consumers. About half of UK residents aged 65 and older have made a purchase on the internet in the past year. Shoppers can select from a wide range of payment options and also choose when and how they want their products delivered.
Accessibility, convenience, and price are among the top reasons why consumers shop online. In fact 57% of online shoppers say that convenience is the primary motive behind their shopping. In addition, 48% mentioned lower prices as a advantage, while 37% cited the availability of more choices as well.
The shopping habits of UK consumers are also becoming more environmentally conscious. For example 79 percent of UK online shoppers report that they recycle boxes and other packaging materials from their purchases. They can decide to take action if their purchases are not packaged in a sustainable green manner.
Some customers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For example, 35% of UK customers have purchased clothing, footwear, and accessories from a retailer who has their size information stored. This allows them to skip the return process and Best Online Shopping Sites London obtain what they want faster.
Incredibly, UK shoppers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because they are more used to the slow delivery times and are more aware of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK according to the age range
Shopping online in the UK is a popular activity for a large number of people. Clothing and accessories are among the most sought-after purchases, followed by groceries, and media like movies and music. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are very practical for shoppers. It is also easy to compare prices and products online when making these types of purchases.
It is crucial to understand that online shoppers are diverse. This makes it vital for ecommerce companies to understand what their target audience is seeking when they purchase products. Additionally it is crucial to know how much time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other age group. This is due to the fact that the younger generation is time-poor, and will use several devices to complete online tasks.
The older generations on the other hand tend to have more conservative buying habits and are less affected by the online ads. They also prefer to go to high-street stores to experience products before making a final decision. But this doesn't mean that they won't buy online because the convenience and ease of use of online shopping is still attractive to them.
Another important aspect to take into consideration when it comes to online shopping is that older generation is more likely to anticipate and expect free delivery on all purchases. They are also more likely to leave carts if shipping charges seem excessive. Furthermore, 61% of those over 55 say they'll add more items to their shopping carts in order to get to the free delivery threshold.
4. Online shopping in the UK in accordance with gender
Men and women in the UK are equally likely to shop for items online. Women are more likely than men to make large purchases like electrical and furniture. Both groups are also more likely to purchase fashion, health and beauty gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by how the retailer has responded to the COVID-19 pandemic, with 69% of these searching for brands that support and work closely with their local communities.
Shoes and clothing are among the most popular products to buy online in the UK. In fact, 62% of female British online shoppers purchased these items in 2020. Online sales aren't just only limited to clothing. Other items like jewellery, kitchenware and sports goods are also available.
Online shopping has become more popular for visit the following page finding the most affordable deals. Some analysts predict that by 2024, the sales from e-commerce could be nearly a third of retail sales.
While some retailers struggle to cope with the increase in online shopping, others are thriving. Online sales are booming in fashion, health and wellness as well as home and garden and consumer electronic.
The trend of buying these items online is expected to continue expand in the years ahead. With the number of people having access to the internet continuing to increase It is expected that more and more people will turn to online shopping in the coming years. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the leading European ecommerce markets. The customers are influenced by the convenience, affordability and variety of goods when they shop online. These factors make it an ideal place for retailers who want to improve their online presence and offer seamless shopping.
In the COVID-19 pandemic, online sales grew dramatically as people sought out safer and more convenient alternatives to shopping. This trend has continued following the outbreak as consumers continue to shop online as an alternative.
Shopping online is a significant aspect of UK retail and some estimates suggest that it will make up three-quarters of retail sales by 2024. This is due to the increasing popularity of ecommerce among consumers and advances in technology.
In the UK 57% of shoppers who shop online cite convenience as the main reason for them to shop online shopping figures Uk. This is followed by 48% who say that it is easier to discover special deals and offers as well as 37% of shoppers say there's a greater variety of products available online. In Europe, a higher proportion of shoppers mention lower prices as a key reason for them to purchase online.
Online shoppers are also eager to try new products and brands. Online consumers are open to trying new brands and products. Half of people are willing to do so when they shop on marketplaces like Amazon. Buy now pay later checkouts are a favorite option for UK shoppers with 29 percent of online shoppers choosing a buy now pay later option in the last year.
A solid return policy for online purchases for the UK is also a key aspect of e-commerce. The majority of online buyers (59%) will research the returns policy of a retailer prior purchasing, and more than half will expect a retailer to be responsible for arranging and paying for return shipping.
