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Online Shopping Figures For the UK
Since its infancy, the online retail market has grown steadily. This is evident especially in the UK where ecommerce is responsible for 20% of retail sales.
Shopping online is a common method for consumers to research brands and make purchases. 45% of customers prefer to "buy online and then pick it up in-store". This is a shift in consumer habits that brick-and mortar stores should be aware of.
1. Online retail sales in the UK
It's hard to deny that online retail sales in the UK have seen a significant increase in the last few years. According to data from 2023 the B2C market for e-commerce is set to hit almost $120 billion by the end of next year. This growth is fueled by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as customers increasingly shop online.
To achieve this, it's essential that both omni-channel and pureplay retailers understand what motivates shoppers to purchase online. To help you do this, we've put together an assortment of retail sales figures and statistics that are both eye-opening and revealing.
Of all the retail industries, fashion is the most sought-after with 28 percent of all sales made through e-commerce in the UK. This is probably due to a greater variety of items that are available and the convenience of being able to try on clothes without having to leave the comfort of your home. Electronics is second with 16% of online sales. This is due to the constant need for new technology as well as the desire to stay current with the most recent technology. Online sales of hobbies and leisure products account for 15% of all ecommerce sales.
When asked about the factors that drive customers to shop online 57% of UK customers cited convenience as the main reason. This is followed by 48% who pointed to price comparison and 37% said they were looking for special discounts or offers. These results indicate that UK consumers are less influenced by price than their European counterparts and are more focused on convenience and a wide product variety.
2. Online shopping in the UK
Online shopping is becoming a part of the daily routine for many UK customers. Be it for groceries, electronics, or fashion - almost half of UK residents over the age of 65 have made a purchase on the internet in the past year alone. Shoppers can choose from a wide range of payment options, and choose when and how they want their items delivered.
Accessibility, convenience, and price are among the top reasons why consumers shop online. In fact, 57% cite convenience as their main reason for shopping online. In addition, 48% mentioned lower prices as another advantage, while 37% cited an increased selection of choices as well.
UK consumers are also becoming more environmentally conscious with regards to their online shopping habits. For instance 79 percent of UK online shoppers say they recycle boxes and other packaging materials that they use in their purchases. They may take action if their orders are not packaged in a sustainable green manner.
In addition to lessening their impact on the environment, some consumers are also trying to make their shopping experiences more personal. For example 35 percent of UK customers have purchased clothing, footwear, and accessories from a retailer who stores their size information. This lets them skip the return process and get what they want faster.
Incredibly, UK customers are reported to be more likely to wait for online orders than they were during the pandemic. This could be due to the fact that UK customers are more used to the slower delivery time and understand the length of time it takes to receive an item through the mail.
3. Online shopping in the UK depending on the age range
Shopping online in the UK is a very popular pastime for many people. Accessories and clothing are the most sought-after purchases, followed by groceries, and media like music and movies. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are extremely convenient for shoppers. It is also simple to compare prices and products on the internet when making these kinds of purchases.
It is important to note that online shoppers are diverse. This makes it essential for ecommerce companies to know what their target market is looking for when it comes to purchasing products. In addition to this, it is also important to be aware of how much time each age group is spending shopping online. For example the younger generation is far more likely to shop using mobile devices than any other age group. This is due to the fact that the younger generation is time-poor and will make use of multiple devices to accomplish online tasks.
The older generations however tend to have more conservative buying habits and are less affected by online advertising. They also prefer to go to high-end stores to feel and touch products before making a final decision. This doesn't mean that they won't buy online. The convenience and ease of shopping cheap online shopping sites uk remain very appealing.
Another interesting factor to consider when it is about online shopping is that older generations are more likely to demand and demand free delivery on all their purchases. They are also more likely to abandon carts if shipping charges seem excessive. In addition, 61% of those over 55 claim that they will add additional items to their carts to reach the free delivery threshold.
4. online shopping stores in london shopping in the UK in accordance with gender
Men and women in the UK are equally likely to shop for items online. Women are more likely than men to make big purchases like furniture and electrical appliances. Both groups are more likely to purchase fashion, home and garden products consumer electronics, as well as health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were affected by the response of retailers to the COVID-19 crisis. 69% of these shoppers were looking for brands that backed and worked closely with their local community.
The most popular online shopping products in the UK are clothing and shoes. In fact, 62 percent of British women who shop online purchased these items by the year 2020. Online sales aren't limited to clothing. Other items like kitchenware, jewellery and sports equipment are also available.
This is why online shopping is becoming more popular as a way to get the best deals on these products. Some experts predict that by 2024, ecommerce sales could account for almost one third of retail sales.
Some retailers are struggling with the growth of online shopping, while others are thriving. Particularly the rise of online sales for health, fashion, beauty as well as gardening and home and consumer electronics.
The trend of purchasing these products online is likely to continue to expand in the coming years. As the number of people who use the internet is growing it is anticipated that online shopping will be more popular in the future. With the growing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is among the most important European eCommerce markets. Its consumers are influenced by the convenience, affordability and vast selection of products when they shop online. These factors make it an ideal location for retailers looking to improve their online presence and offer a seamless shopping experience.
During the COVID-19 Pandemic, online sales grew dramatically as consumers chose safe and convenient options for shopping. This trend has continued after the pandemic as consumers continue to shop online as an alternative.
Shopping online is a large component of the UK retail industry There are estimates that it will comprise a third of all retail sales by 2024. This growth is a result of the increasing use of e-commerce by consumers as well as technological advancements.
In the UK, 57% of shoppers who shop online say convenience is the primary factor driving them to shop online. The 48% who say it's easier to find bargains and special deals as well as the 37% who claim there is a greater range of items available online are behind. This is in contrast to Europe where a higher proportion of shoppers cited lower prices as the main reason behind their decision to shop online.
Consumers are also open to trying new brands and products when they shop online. About 25% of Online Shopping Figures Uk shoppers have bought items they've never purchased on the high street before, and half are willing to try new products when they shop on an online marketplace like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29 percent of buyers who shop online have used this option during the last year.
In addition to this, a strong online return policy is a crucial aspect of the online shopping landscape in the UK. A majority of online buyers (59%) go through the return policy of a retailer prior to buying, and more than half expect the retailer to arrange and pay for online Shopping figures uk return shipping.
