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Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has grown steadily. This is particularly evident in the UK, where ecommerce represents 20% of retail sales.
Many consumers use online shopping to research brands before purchasing and 45% prefer to "buy online, then pick it up in store". This is a shift in consumer behavior that brick-and-mortar shops should be aware of.
1. Online retail sales in the UK
It's no secret that online retail sales in the UK have risen significantly in the last few years. According to data from 2023, the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This increase is the result of changing consumer shopping online sites patterns and the adoption by retailers of digital transformation technologies. Bricks and mortar shops are losing popularity as consumers increasingly prefer online retailers.
With this in mind, it's essential for both pureplay and omni channel retailers to know what motivates consumers to buy online. We've put together statistics and figures for retail sales that are both eye opening and revealing to help you.
Of all the retail industries, fashion is the most sought-after and accounts for 28 percent of all sales on e-commerce in the UK. This is likely due to the wider range of items that are available and the convenience of being capable of trying on clothes without having to leave home. Electronics is second, with 16% of all e-commerce sales. This is probably due to the constant need for new gadgets and a desire to keep up with most recent technology. Hobbies and leisure items are also a popular purchase online, accounting for 15% of all online sales.
When asked about the factors that drive consumers to shop online 57 percent of UK consumers cited convenience as the primary driver. In addition, 48% of them cited price comparison, while 37% said they were seeking discounts or special deals. These findings suggest that UK shoppers are less price-driven than their European counterparts and are more focused on convenience and a wide product variety.
2. Online shopping in the UK
Online shopping is a common part of life for many UK residents. About half of UK people aged 65 and older have made an online purchase within the last year. Shoppers can pick from a range of payment options, and choose the time and method they'd like their purchases delivered.
While there are many reasons for shoppers to shop online among them, the most popular include convenience prices, availability, and price. In fact 57% of shoppers who shop online cite convenience as the main motive behind their shopping. Then, 48% cited lower prices as an additional advantage, while 37% cited an increased selection of options as well.
The shopping habits of UK customers are also becoming more eco-conscious. For instance, 79 percent of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They may decide to take action if their purchases are not packaged in an environmentally green manner.
Some consumers are looking to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance, 35% of UK consumers have purchased clothing, footwear, and accessories from a retailer who stores their size information. This lets them to avoid the return process, and to get what they want faster.
It is interesting to note that UK consumers are reported to be more eager than ever before to wait for online orders. This could be due to the fact that British customers are more used to the slow delivery times and understand how long it takes to receive an item in the mail.
3. Online shopping in the UK according to the age group
Shopping online is a huge hit in the UK. The most popular purchases are clothes and accessories, followed by food items, and finally media such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely convenient for shoppers. It is also simple to compare prices and products online when making these types of purchases.
It is important to know that online shoppers are a diverse group. This makes it vital for ecommerce companies to understand the demographics their customers are looking for when purchasing products. In addition to this it is important to know how much time each age group is spending shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other group. This is because the younger generation is less time-conscious and will make use of multiple devices to complete online tasks.
The older generation on the other hand tend to have more conservative purchasing habits and are less influenced by the online ads. They also prefer to visit shops in the high street to feel and touch products before making a purchase. However, this doesn't mean that they don't shop online because the convenience and stress-free nature of online shopping is still very appealing to them.
Another interesting factor to consider when it is about online shopping is that older generation is more likely to demand and expect free delivery on all their purchases. They are also more likely to drop carts if shipping charges seem excessive. Furthermore, as many as 61% of over 55s say that they will add more items to their cart in order to get the threshold of free delivery.
4. Online shopping in the UK depending on gender
Both genders in the UK are equally likely to purchase items online. Women are more likely than men to make large purchases, such as furniture and electrical appliances. Both groups tend to spend more on fashion household and garden products as well as consumer electronics and products for beauty and Online Shopping health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by the way a retailer responded to the COVID-19 epidemic, with 69% searching for brands that support and are in close contact with their local communities.
The most sought-after online shopping items in the UK are clothing and shoes. In fact 62 percent of British women who shop online purchased these items by the year 2020. Online sales aren't only limited to clothing. Other items like kitchenware, jewelry, and sports equipment are also available.
In the process, online shopping is becoming more popular as a method to find the most affordable prices on these items. Some analysts predict that by 2024, online sales could make up more than a third of all retail sales.
Some retailers are struggling with the rise of online shopping while others are prospering. Particularly the online market is booming for health, fashion, beauty gardening, home and garden as well as consumer electronics.
The trend for buying cheapest online shopping uk for these items is expected to continue to expand in the coming years. With the number of people having access to the internet continuing to increase It is expected that more and more people will turn to online shopping in the coming years. As online shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European online retail market. Its consumers are influenced by the convenience, affordability and vast selection of products when they shop online. These factors make it an ideal location for retailers to invest in their online presence and provide an easy online shopping experience.
In the COVID-19 pandemic online sales increased dramatically as consumers opted for safe and convenient alternatives to store purchases. This trend has continued following the outbreak as consumers continue to buy online as an alternative.
Online shopping is a major part of UK retail and certain estimates suggest that it will make up three-quarters of retail sales by 2024. This increase is the result of the increasing use of e-commerce by consumers as well as technological advancements.
57% of UK online shoppers claim that convenience is the primary reason they shop online. This is followed by 48% who say that it is easier to find special offers and deals as well as 37% who say there is a wider range of merchandise available online. This contrasts with Europe, where a greater proportion of shoppers said that lower prices were the primary reason for their decision to shop online.
The online shoppers are also keen to try new brands and products. Online consumers are open to trying new brands and products. Half of consumers are willing to do so when they shop on marketplaces such as Amazon. Pay-as-you-go checkouts are a favorite option for UK customers with 29% of online shoppers using a buy now, pay later option in the past year.
In addition to this, a robust online return policy is a crucial aspect of the online shopping environment in the UK. The majority of buyers (59 percent) look up the return policy of the retailer prior to buying, and more than half expect the retailer to arrange and pay for return shipping.
