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Online Shopping Figures For the UK
Since its infancy the market for online retail has continued to grow. This is evident especially in the UK where ecommerce is responsible for 20% of retail sales.
Many consumers use online shopping to research brands prior to purchasing, and 45% like to "buy online, then pick it up in store". This is an interesting change in the way people shop that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's not a secret that online sales of merchandise have grown dramatically in the UK over recent years. According to 2023 statistics, the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This growth is driven by shifting consumer habits and the use of digital transformation technologies by retailers. In the end, bricks and mortar stores are losing popularity as more consumers are turning to online retailers for their purchases.
To achieve this, it's essential that both pureplay and omnichannel retailers understand what draws consumers to shop online. To assist you in this, we've put together a collection of retail sales figures and statistics that are both eye-opening as well as informative.
Of all the sectors of retail of which fashion is the most popular, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a wider selection of products and the convenience of trying on clothes without leaving your home. Electronics is second with 16% of online sales. This is likely due to the constant demand for new gadgets and the desire to keep up with latest technology. Online sales of leisure and hobbies products make up 15% of all e-commerce sales.
When asked about the reason they shop online, 57% said it was because of convenience. This is followed by 48% who pointed to price comparison and 37% said they were looking for special offers or discounts. These findings indicate that UK shoppers are less price-driven than their European counterparts and are more focused on convenience and a wide selection.
2. Online shopping in the UK
Online shopping is becoming a part of daily life for many UK customers. Whether it's to buy electronic gadgets, groceries or even clothes - more than half of UK residents over the age of 65 have made an online Shopping figures Uk purchase in the past year alone. With a variety of payment options buyers can also pick the best time and method for their goods to be delivered.
Convenience, price and availability are among the top reasons customers shop online. In fact, 57% of online shoppers cite convenience as the main motive behind their shopping. Additionally, 48% of them cited lower prices as an additional advantage, while 37% cited the availability of more choices as well.
UK consumers are also becoming more environmentally conscious with regards to their online shopping stores list shopping habits. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They might even take action if they believe that their packages are not being packaged in environmentally friendly ways.
Certain consumers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance, 35% of UK shoppers have bought clothes or best online shopping sites london footwear from a retailer with their size information on the file. This lets them avoid the return process and just click moneyus2024visitorview.coconnex.com get what they want faster.
It is interesting to note that UK shoppers have been reported to be more willing than ever to wait for online orders. This may be because they are more accustomed to the longer delivery times and are more aware of how long it takes for an item to arrive in the mail.
3. Online shopping in the UK by age group
Online shopping in the UK is a popular activity for many people. Accessories and clothing are the most popular items followed by groceries and media like music and movies. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because consumers find these events very convenient. It is also simple to compare prices and products online when making these kinds of purchases.
It is crucial to understand that online shoppers are very diverse and this makes it essential for ecommerce businesses to understand what their customers are seeking when it comes to purchasing products. Additionally, it is also important to know how much time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other age group. This is because this age group is very busy and uses multiple devices to accomplish online tasks.
The older generations are more cautious in their buying habits and less influenced by online advertisements. They also tend to go to stores in the high street to look at and feel products prior to making purchases. This does not mean they will not buy online. The convenience and ease of shopping online are still very appealing.
Another important aspect to take into consideration when it comes to online shopping is that older generation is more likely to demand and demand free delivery on all of their purchases. They are also more likely to drop carts when shipping costs appear excessive. In addition 61% of those over 55 say that they will add more items to their carts to reach the free delivery threshold.
4. Online shopping in the UK by gender
Both genders in the UK are equally likely to purchase products online. However women are more likely to make large purchases, such as electrical appliances or furniture, than men. Both groups are more likely to buy fashion, home and garden products, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by how a company responded to the COVID-19 pandemic with 69% seeking out brands that are supportive of and are in close contact with their local communities.
Shoes and clothing are among the most popular products to buy online in the UK. In fact 62% of British women who shop online purchased these items by the year 2020. However the online sales don't just apply to the clothing sector and there are a myriad of other products available such as kitchenware, jewellery, and sports goods.
This is why online shopping is becoming more popular as a method to get the best deals on these items. In fact, some analysts predict that e-commerce sales will account for almost one-third of all retail sales by 2024.
While some retailers struggle to keep up with the growth in online shopping, other are thriving. Online sales are booming in health and wellness, home and garden, and consumer electronics.
In the near future the online shopping market for these products is expected to increase. As the number of internet users continues to grow it is expected that online shopping will be more popular in the near future. As online shopping grows more popular, merchants should ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the most important European eCommerce markets. When they shop online the customers of the UK are influenced primarily by price, convenience, and the variety of items. These factors make it an ideal place for retailers to build their online presence and provide an easy online shopping experience.
During the COVID-19 Pandemic, cheapest online shopping uk sales increased dramatically as people sought out safer and more convenient alternatives to shopping. This trend has continued post-pandemic as consumers continue to choose online shopping as a viable alternative.
Online shopping is a major component of UK retail, and certain estimates suggest that it will account for one-third of sales by 2024. This is because of the increasing use of e-commerce by customers and technological advances.
57 percent of UK online shoppers claim that convenience is the primary reason they shop online. This is followed closely by 48% who say that it is easier to find deals and special offers, and 37% of shoppers say there's a wider selection of products available online. This contrasts with Europe, where a greater percentage of shoppers said that lower prices were the main reason behind their decision to shop online.
Consumers are also open to trying new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of consumers are willing to try new brands when they shop on marketplaces such as Amazon. Pay-as-you-go checkouts are a common choice for UK shoppers with 29% of online shoppers using a buy now pay later option in the past year.
Additionally, a robust online return policy is an essential aspect of the online shopping landscape for the UK. The majority of online shoppers (59%) will look up a retailer's returns policy before buying, and nearly half will expect the seller to be responsible for arranging and paying for return shipping.
