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Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has continued to grow. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many people shop online to research brands prior to purchasing and 45% prefer to "buy online, pick up in store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should take note of.
1. Retail sales online in the UK
It's not difficult to see that sales of online retail in the UK have seen a significant increase over the past few years. According to 2023 statistics the B2C online market is expected to grow to $120 billion in the next year. This is because of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. Bricks and mortar shops are losing popularity as customers increasingly prefer online retailers.
In order to do this, it's crucial that both pureplay and omnichannel retailers know what drives shoppers to purchase online. To help you understand this, we've created an assortment of sales figures and stats that are both eye-opening as well as informative.
Fashion is the most popular retail industry in the UK with 28 percent of all e-commerce sales. This is probably due to a greater variety of products accessible and the convenience of being capable of trying on clothes without having to leave your home. Electronics is second, with 16% of all online sales. This is due to the constant demand for new technology and the desire to keep up with the latest technology. Online sales of leisure and hobby products make up 15% of all e-commerce sales.
When asked what drives customers to shop online 57 percent of UK customers cited convenience as the primary reason. Then, 48% cited price comparison while 37% stated that they were looking for discounts or special offers. These results indicate that UK shoppers are less price-driven than their European counterparts and are more focused upon convenience and a wide product range.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK consumers. About half of UK residents aged 65 or older have made a purchase on the internet within the last year. With a wide variety of payment options available, shoppers can also choose the best time and method for their purchases to be delivered.
Price, convenience and accessibility are among the top reasons customers shop online. In fact 57% of online shoppers say that convenience is the primary reason for their shopping habits. In addition, 48% mentioned lower prices as a benefit and 37% noted a wider range of choices as well.
The shopping habits of UK customers are also becoming more eco-conscious. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They may even take action if think their purchases aren't being delivered in environmentally friendly packaging.
In addition to lessening their environmental impact, a few customers are also seeking to make their shopping experience more personal. For example 35 percent of UK customers have purchased clothing, footwear, or accessories from a retailer that has their size information stored on file. This allows them to skip the return process and obtain what they want faster.
It is interesting to know that UK consumers are reported to be more willing than ever to wait for online orders. This could be due to the fact that British consumers are more accustomed to the slow delivery times and understand how long it takes to receive an item through the mail.
3. Online shopping in the UK in accordance with the age range
Online shopping in the UK is a very popular pastime for a lot of people. Clothing and accessories are among the most sought-after purchases, followed by groceries, and entertainment such as movies and music. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because customers find these sales to be extremely convenient. It is also simple to compare prices and items on the internet when making these kinds of purchases.
It is crucial to understand that online shoppers are diverse and this makes it essential for ecommerce businesses to understand the demographics their customers are seeking when it comes to purchasing products. It is also important to know how long each segment of customers spends online. The younger generation, for instance, is more likely to use mobile devices to shop than any other group. This is because the younger generation is time-poor and uses a variety of devices to accomplish online tasks.
The older generations are, however, likely to have more conservative buying habits and are less influenced by online advertising. They are also more likely to visit high street stores to feel and see items before making an purchase. This does not mean they won't buy online. The convenience and ease of online shopping are still appealing.
A second interesting factor to consider when shopping online is the fact that older generations are more likely than younger generations to expect and expect free shipping on all their purchases. They are also more likely to abandon carts when shipping costs appear excessive. Furthermore, as many as 61% of over 55s say they'll add additional items to their carts to get the free delivery threshold.
4. Online shopping in the UK according to gender
Both genders in the UK are equally likely to shop for items online. However women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups are more likely to buy fashion household and garden products, consumer electronics, and Online Shopping Figures Uk products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by the way a retailer responded to the COVID-19 pandemic, with 69% seeking out brands that are supportive of and are in close contact with their local communities.
Shoes and clothing are the most sought-after items to buy online in the UK. In fact, a whopping 62 percent of female British online shoppers bought these items in the year 2020. However online sales aren't limited to clothing, with a variety of other products on sale, like kitchenware, jewellery and sports items.
online shopping figures uk (gigatree.eu) shopping has become increasingly popular to find best deals. In fact, some experts predict that ecommerce sales will make up nearly one-third of all retail sales by 2024.
While some retailers struggle to deal with the rise in online shopping, others are flourishing. Online sales are increasing in health and wellness gardening, home and garden and consumer electronic.
In the future, online shopping for these items is expected to increase. As the number of internet users increases it is expected that online shopping will become more popular in the near future. With the increasing popularity of this method of shopping, it is crucial for retailers to ensure that their sites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is among the leading European eCommerce markets. When it comes to online shopping the customers of the UK are mostly influenced by price, convenience, and the wide variety of products. These factors make it a perfect place for retailers to build their online presence and offer a seamless online clothes shopping sites uk shopping experience.
In the COVID-19 pandemic online sales increased dramatically as consumers opted for safe and convenient alternatives to store purchases. This trend has remained in place post-pandemic as consumers continue to choose online shopping as an attractive alternative.
Online shopping is a major aspect of UK retail and certain estimates suggest that it will make up one-third of sales by 2024. This growth is a result of the increasing use of ecommerce by consumers and technological advancements.
57% of UK online shoppers believe that convenience is the primary reason for them to shop online. This is followed by 48% who say that it is easier to find special offers and deals, and 37% who claim that there's a wider selection of products available online. In Europe, a higher proportion of shoppers cite lower prices as a key reason for them to purchase online.
Consumers are also willing to try new brands and products when they shop online. Online shoppers are open to trying new products and brands. Half of people are willing to do so when they shop on marketplaces like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this method during the last year.
In addition to this, a strong online return policy is an essential aspect of the e-commerce environment in the UK. The majority of online shoppers (59 percent) look up the return policy of the retailer prior to buying, and nearly half expect the retailer to arrange and pay for return shipping.
