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Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has continued to grow. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.
Shopping online is a popular method for shoppers to research brands and make purchases. 45% of customers prefer to "buy online and then pick it up at the store". This is a shift in consumer habits that brick-and mortar shops must be aware of.
1. Online retail sales in the UK
It's not difficult to see that sales of online retail in the UK have grown significantly over the past few years. In fact, according to data from 2023 the B2C market for e-commerce is expected to grow to nearly $120 billion by next year. This is because of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar shops are gaining popularity as shoppers increasingly shop online.
With this in mind, it's essential for both omni channel and pureplay retailers to know what motivates shoppers to buy online. We've collected statistics and figures for retail sales that are both eye-opening and revealing to help you.
Of all the retail sectors, fashion is the most sought-after with 28 percent of all sales on e-commerce in the UK. This is likely due to the wide variety of items and the convenience of trying on clothes without leaving home. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is due to the constant need for new gadgets as well as the desire to stay up-to-date with the latest technologies. Hobbies and leisure products are also a favorite purchase on the internet, accounting for Online Shopping Figures Uk 15% of all online sales.
When asked what drives customers to shop online, 57% of UK customers cited convenience as the primary reason. In addition, 48% of them cited price comparison while 37% said they were looking for discounts or special deals. These results indicate that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a broad product variety.
2. Online shopping in the UK
Shopping online is becoming part of the daily routine for many UK consumers. Nearly half of UK residents aged 65 and older have made a purchase online in the last year. Shoppers can pick from a range of payment options, and decide when and how their purchases delivered.
There are many reasons for shoppers to shop cheap online shopping uk clothes Some of the most popular are convenience prices, availability, and price. In fact, 57% of online shoppers cite convenience as the main motive behind their shopping. Another 48% cited lower prices and 37% cited a wider selection of choices.
The shopping habits of UK customers are also becoming increasingly environmentally conscious. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They could decide to take action if their purchases are not packaged in an environmentally green manner.
Some customers are looking to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For instance, 35 percent of UK customers have purchased clothing, footwear, or accessories from a retailer who stores their size information. This allows them to avoid the return process and get what they want quicker.
It is interesting to note that UK consumers are reported to be more eager than ever to wait for online orders. This may be because they are more accustomed to the slower delivery times and have a better understanding of the time it takes for an item to arrive in the mail.
3. Online shopping in the UK by age group
Shopping online is extremely popular in the UK. Clothes and accessories are the most popular items followed by groceries and media such as movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is because consumers find these events very convenient. Comparisons of prices and products are also possible when purchasing these items.
It is crucial to understand that online shoppers are diverse, which is why it is crucial for e-commerce businesses to understand what their customers are looking for when it comes to purchasing products. Additionally, it is also important to be aware of the amount of time each age group is spending shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than other groups. This is due to the fact that this age group is very time-poor and will use multiple devices to complete online tasks.
Older generations tend to be more conservative in their purchasing habits and less influenced by Online Shopping Figures Uk advertisements. They also prefer to go to high-street stores to touch and feel products before making a decision. However, this doesn't mean they will not buy online due to the convenience and ease of online shopping is still extremely appealing to them.
Another interesting aspect to consider when shopping online is that older generations are more likely than younger generations to anticipate and request free shipping on all their purchases. In addition, they tend to drop their shopping carts if they think that shipping costs are prohibitive. In addition, 61% of over 55s claim that they will add additional items to their shopping carts in order to meet a free delivery threshold.
4. Online shopping in the UK according to gender
In the UK, men and women are equally likely to shop online. However, women are more likely to make large purchases, like furniture or electrical appliances, than men. Both groups tend to spend more on clothing, home and garden products consumer electronics, as well as health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by the way the retailer has responded to the COVID-19 pandemic with 69% seeking out brands that are supportive of and are in close contact with their local communities.
The most sought-after online shopping items in the UK are shoes and clothing. In fact, a whopping 62% of female British online shoppers bought these items in 2020. However the online sales don't just apply to the clothing sector and there are a myriad of other items available, such as kitchenware, jewellery, and sports items.
As a result, online shopping is becoming more popular as a way to find the most affordable prices on these products. Some analysts predict that by 2024, online sales could make up more than a third of all retail sales.
While some retailers are struggling to cope with the increase in online sales, others are thriving. In particular the rise of online sales for health, fashion, beauty, home and gardening and consumer electronics.
In the future, online shopping for these items is expected to increase. With the number of people who have access to the internet increasing it is anticipated that customers will opt for online shopping in the future. As online shopping grows more popular, merchants should ensure that their websites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the top European ecommerce markets. The customers are influenced by the ease of shopping, the price and a wide range of products when they shop online. These factors make it an ideal spot for retailers who wish to improve their web presence and offer a seamless shopping experience.
During the COVID-19 epidemic, online sales increased significantly as people opted for secure and convenient alternatives to instore purchases. This trend has continued after the outbreak as consumers continue to buy online as an alternative.
Shopping online is a significant aspect of UK retail, and some estimates suggest that it could make up three-quarters of retail sales by 2024. This growth is a result of the increasing adoption of ecommerce by consumers and technological advances.
57 percent of UK online shoppers believe that convenience is the primary reason why they shop online. This is followed closely by 48% who say that it is easier to find deals and special offers as well as 37% who say there is a wider range of merchandise available online. This contrasts with Europe where a larger percentage of consumers cited lower prices as the key driver for their purchase online.
Online shoppers are also eager to test new products and brands. Almost 25% of shoppers online have bought products they have never bought in a store before, and half are willing to test new items when purchasing from the marketplaces like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of online shoppers have made use of this method in the past year.
A solid return policy for online purchases for the UK is also an important aspect of ecommerce. A majority of online buyers (59 percent) go through the return policy of a retailer prior to purchasing, and nearly half expect the retailer to arrange and pay for return shipping.
