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Online Shopping Figures For the UK
The market for online retail has grown continuously since its inception. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.
Shopping online is a common method for consumers to explore brands and purchase. About 45% of customers prefer to "buy online and then pick it up at the store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Online sales of retail in the UK
It's not difficult to see that sales of online retail in the UK have grown significantly in the last few years. According to the 2023 statistics, the B2C market for online shopping is expected to grow to $120 billion next year. This increase is the result of shifting consumer habits and the adoption by retailers of digital transformation technologies. In the end bricks and mortar stores are experiencing a decline in popularity as more customers are turning to online retailers for their purchases.
With this in mind, it's crucial for both pureplay and omni channel retailers to understand what drives shoppers to buy online. To assist you in this, we've put together an assortment of retail sales figures and stats that are both eye-opening as well as revealing.
Of all the sectors of retail of which fashion is the most sought-after and accounts for 28% of all e-commerce sales in the UK. This is probably due to a wider selection of merchandise available and the convenience of being capable of trying on clothes without leaving the comfort of your home. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is probably due to the constant demand for new gadgets and the desire to keep up with the latest technology. Hobbies and leisure items are also a favorite purchase online, accounting for 15% of all online sales.
When asked about the reason they shop online, 57% cited convenience. Then, 48% mentioned price comparison and 37% of them said they were looking for discounts or special offers. These results indicate that UK shoppers are less price-driven than their European counterparts, and are more focused upon convenience and a wide product range.
2. Online shopping in the UK
Shopping online is now a regular part of life for many UK residents. About half of UK residents aged 65 or older have made an online purchase in the past year. With a variety of payment options available customers can i buy from a uk website also decide how and when they want their items to be delivered.
Convenience, price and availability are among the top reasons why customers shop online. In fact, 57% of people cite convenience as their primary reason for shopping online. Additionally, 48% of them cited lower prices as a benefit, while 37% mentioned a wider range of options as well.
Online shopping habits of UK consumers are also becoming increasingly environmentally conscious. 79% of UK customers recycle boxes and other packaging material from their online purchases. They may even take action if they believe that their packages are not being packaged in environmentally friendly ways.
In addition to reducing their environmental impact, a few customers are also seeking to make their shopping experiences more personal. For instance 35 percent of UK customers have purchased clothes, footwear, or accessories from a retailer that has their size information stored on file. This lets them bypass the return process and get what they want quicker.
It is interesting to note that UK customers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that UK shoppers are more accustomed to the slower delivery time and know the length of time it takes to receive an item via the mail.
3. Online shopping in the UK in accordance with the age group
Shopping online is a huge hit in the UK. Accessories and clothing are the most popular items, followed by groceries, and entertainment such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are very practical for shoppers. Comparisons of products and prices are also possible when purchasing these items.
It is crucial to understand that online shoppers are diverse. This is why it is crucial for e-commerce businesses to understand the demographics their customers are seeking when purchasing products. In addition, online shopping Figures uk it is also important to be aware of how much time each age group spends shopping online. The younger generation, for example, is more likely to use mobile devices to shop than any other age group. This is because this age group is busy and uses multiple devices to accomplish online tasks.
The older generations are more sceptical about their buying habits and less influenced by online advertising. They also tend to visit stores on the high street to feel and see products prior to making an purchase. However, this doesn't mean that they don't shop online due to the convenience and ease of use of online shopping remains very appealing to them.
Another important aspect to consider when shopping online is the fact that older generations are more likely than younger generations to anticipate and expect free shipping on all of their purchases. They are also more likely to leave carts when shipping costs appear excessive. Additionally, 61% of those over 55 claim that they will add additional items to their cart in order to reach a free delivery threshold.
4. online shopping Figures uk shopping in the UK by gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make major purchases, such as furniture and electrical appliances. Both groups are more likely to shop for fashion cosmetics, health and beauty products, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by how the retailer has responded to the COVID-19 epidemic, with 69% of them seeking out brands that are supportive of and collaborate with their local communities.
Clothing and shoes are the most requested items to buy online in the UK. In fact, 62 percent of female British online shoppers purchased these items in the year 2020. Online sales aren't just limited to clothing. Other items like kitchenware, jewellery and sports items are also available.
Online shopping has become increasingly popular to find most affordable deals. Some analysts predict that by 2024, online sales could make up more than a third of all retail sales.
Some retailers are struggling with the rising popularity of online shopping while others are prospering. Particularly the online market is booming for health, fashion and beauty as well as gardening and home and consumer electronic.
In the future, online shopping for these products is expected to continue to grow. As the number of people who use the internet increases it is anticipated that online shopping will become more popular in the near future. As online shopping becomes more popular, retailers must ensure that their sites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the top European ecommerce markets. The majority of its customers are influenced the ease of shopping, the price and a wide range of products when they shop online. These factors make it a great place for retailers who want to invest in their web presence and offer an easy shopping experience.
In the COVID-19 pandemic online sales increased dramatically as people opted for secure and convenient alternatives to in-store purchases. This trend has continued post-pandemic as consumers continue to use online shopping as a viable alternative.
Online shopping is a major aspect of UK retail, and some estimates suggest that it could account for one-third of sales by 2024. This growth is a result of the increasing adoption of ecommerce by consumers and technological advancements.
57 percent of UK online shoppers say that convenience is the main reason why they shop online. This is followed closely by 48% who say that it is easier to discover special deals and offers, and 37% who claim that there is a wider range of merchandise available online. In Europe the majority of shoppers mention lower prices as a major factor for their decision to purchase online.
The online shoppers are also keen to test new brands and products. About 25% of online shoppers have bought products they've never seen in a store previously, and a majority are eager to try new products when shopping on the marketplaces like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this option in the last year.
A strong online return policy for the UK is also a crucial aspect of ecommerce. The majority of online buyers (59%) will research the return policy of a retailer prior to buying, and nearly half will expect the retailer to be responsible for arranging and paying for return shipping.
