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Online Shopping Figures For the UK
The market for online retailers has grown continuously since its humble beginnings. This is particularly evident in the UK where ecommerce accounts for 20% of retail sales.
Many people shop online to research brands prior to purchasing and 45% of them prefer to "buy online, then pick it up in store". This is a change in consumer behavior that brick-and-mortar stores should be aware of.
1. Retail sales online in the UK
It's hard to deny that sales of online retail in the UK have grown significantly in the last few years. According to the 2023 statistics, the B2C market for online shopping is expected to reach $120 billion by the end of the year. This growth is driven by the changing habits of consumers and the adoption of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as consumers increasingly prefer online retailers.
To achieve this, it is important that both omni-channel and pureplay retailers know what drives customers to buy online. We've compiled statistics and figures for retail sales that are both eye-opening and revealing to help you.
Fashion is the most popular retail industry in the UK accounting for 28 percent of all online sales. This is likely due to the wider range of merchandise accessible and the convenience of being able to try on clothes without leaving home. Electronics comes in second place with 16% of the sales on e-commerce. This is likely because of the constant need for new gadgets, as well as the desire to stay up-to-date with the latest technologies. Online sales of leisure and hobbies products account for 15% of all e-commerce sales.
When asked about the factors that drive shoppers to shop online, 57% of UK consumers cited convenience as the main reason. This is followed by 48% who cited price comparison and 37% said they were seeking special offers or discounts. These findings suggest that consumers in the UK are less price driven than their European counterparts, and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Shopping online is now a part of daily life for many UK customers. It doesn't matter if it's for electronic gadgets, groceries or even clothes - more than half of UK residents over 65 have made a purchase on the internet in the last year. Shoppers can pick from a range of payment options and decide when and how their purchases delivered.
While there are many reasons to shop online Some of the most common include convenience price, availability, and price. In fact 57% of online shoppers cite convenience as the main motive behind their shopping. Then, another 48% pointed to lower prices and 37% cited a wider variety of options.
UK consumers are also becoming more environmentally conscious in their shopping online. For instance 79% of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They can take action if their orders are not packaged in an eco ecologically friendly way.
In addition to decreasing their environmental impact, some customers are also seeking to make their shopping experience more personal. For online shopping figures Uk instance 35% of UK customers have purchased clothes or footwear from a retailer that has their measurements on the file. This lets them bypass the return process and get what they want faster.
It is interesting to know that UK shoppers have been reported to be more eager than ever before to wait for online orders. This could be because UK customers are more used to the longer delivery time and are aware of how long it takes to receive an item in the mail.
3. Online shopping in the UK by age group
Shopping online is extremely popular in the UK. Clothes and accessories are the most popular purchases followed by food items, and media such as movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that people find these sales convenient. It is also easy to compare prices and products online when making these kinds of purchases.
It is crucial to understand that online shoppers are very diverse, which is why it is crucial for e-commerce businesses to understand what their customers are looking for when they purchase products. Additionally, it is also important to be aware of how much time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than other groups. This is because the younger generation is less time-conscious and uses a variety of devices to complete online tasks.
The older generations on the other hand tend to have more shrewd buying habits and are less swayed by advertisements on the internet. They also tend to visit high street stores to see and touch items before making purchases. This does not mean they won't shop online. The convenience and ease of shopping online remain very appealing.
Another important aspect to consider when shopping online is the fact that older generations are more likely than younger generations to anticipate and request free shipping on all of their purchases. In addition they are more likely to abandon their carts when they believe that shipping costs are too high. Furthermore, as many as 61% of those over 55 say that they will add more items to their shopping carts in order to get the free delivery threshold.
4. Online shopping in the UK by gender
Women and men in the UK are equally likely to purchase products on the internet. Women are more likely than men to make big purchases like electrical and furniture. Both groups tend to spend more on fashion, home and garden products as well as consumer electronics and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of shoppers searched for brands that were supportive and were in close contact with their local community.
The most sought-after online purchasing products in the UK are shoes and clothing. In fact, 62 percent of British women who shop online bought these items by 2020. However online sales aren't limited to clothing, with a variety of other items available, like kitchenware, jewellery and sports items.
Online shopping is becoming more popular for finding the most affordable bargains. In fact, some analysts predict that e-commerce sales will account for nearly one-third of all retail sales in 2024.
While some retailers are struggling to keep up with the growth in online shopping, other are thriving. Particularly, online sales are booming for health, fashion, beauty gardening, home and garden and consumer electronics.
In the future the online shopping market for these products is expected to increase. As the number of internet users is growing it is anticipated that online shopping will be more popular in the future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping online sites clothes in the UK by region
The UK is among the leading European eCommerce markets. When it comes to online shopping the customers of the UK are mostly influenced by convenience, price, and the wide variety of products. These factors make it an ideal location for retailers looking to invest in their web presence and offer seamless shopping.
In the COVID-19 pandemic, online shopping figures Uk sales increased dramatically as people sought out safe and convenient options for shopping. This trend has continued post-pandemic as consumers continue to use online shopping as an attractive alternative.
Shopping online is a large component of the UK retail market There are estimates that it will comprise three-quarters of all retail sales in 2024. This growth is a result of the growing acceptance of e-commerce by consumers as well as technological advances.
57 percent of UK online shoppers claim that convenience is the main reason why they shop online. The 48 percent who say it's easier to find deals and special offers, and the 37% who claim that there's a greater selection of products online are closely behind. In Europe the majority of consumers cite lower prices as a key factor for their decision to purchase online.
Online shoppers are also willing to try new products and brands. Online shoppers are open to trying new products and brands. Half of them are willing to try them when they shop on marketplaces like Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of online shoppers have made use of this option in the last year.
A solid return policy for online purchases for the UK is also a crucial aspect of ecommerce. The majority of online shoppers (59 percent) will research the returns policy of a retailer prior purchasing, and more than half will expect the retailer to be responsible for both arranging and paying for return shipping.
