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Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has continued to grow. This is particularly evident in the UK where to buy electronics online ecommerce is responsible for 20% of all retail sales.
Many consumers use online shopping to research brands before making a purchase, and 45% like to "buy online, pick up in stores". This is a change in the way people shop that brick-and-mortar shops must be aware of.
1. Online sales of retail in the UK
It's hard to deny that sales of online retail in the UK have grown significantly in the last few years. According to 2023's statistics the B2C market for e-commerce is expected to grow to nearly $120 billion by the end of next year. This increase is the result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. In the end, bricks and mortar stores are seeing a decline in popularity as more customers are turning to online retailers for their purchases.
To achieve this, it's essential that both pureplay and omnichannel retailers understand what motivates customers to buy online. To help you do this, we've put together an assortment of retail sales figures and other statistics that are both eye-opening as well as informative.
Fashion is the most popular retail sector in the UK with 28 percent of all ecommerce sales. This is likely due to the wide selection of products and the convenience of trying on clothes without leaving your home. Electronics comes in second place with 16% of e-commerce sales. This is likely due to the constant demand for new gadgets and a desire to keep up with most recent technology. Leisure and hobbies are also popular items to purchase online, with 15% of all e-commerce sales.
When asked about the factors that drive shoppers to shop online, 57% of UK customers cited convenience as the main reason. This is followed by 48% who pointed to price comparison and 37% indicated they were seeking special discounts or offers. These results indicate that UK consumers are less influenced by price than their European counterparts, and are more focused on convenience and a wide product variety.
2. Online shopping in the UK
Online shopping is becoming a part of the daily routine for many UK consumers. Nearly half of UK residents aged 65 and older have made a purchase online within the last year. With a variety of payment options customers can also decide the best time and method for their purchases to be delivered.
While there are many reasons for shoppers to shop online, some of the most popular are convenience prices, availability, and price. In fact, 57% of shoppers who shop online say that convenience is the primary driver behind their shopping habits. Then, 48% cited lower prices as another advantage, while 37% cited the availability of more options.
UK consumers are also becoming more environmentally conscious in their online shopping habits. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They could take action if their orders are not packaged in an eco ecologically friendly way.
In addition to reducing their impact on the environment, some consumers are also trying to make their shopping experiences more personal. For example 35% of UK consumers have purchased clothing, footwear, and accessories from a retailer that has their size information stored. This allows them to avoid the return process, and to purchase what they want faster.
Incredibly, UK consumers are reported to be more likely to wait for online orders than they were during the pandemic. This may be because they are used to the longer delivery times and are more aware of the time it takes for the item to be delivered via the mail.
3. Online shopping in the UK by age group
Online shopping online uk to ireland in the UK is a favorite pastime for a large number of people. The most sought-after purchases are clothes and accessories, followed by food items, and finally media such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These sales are extremely convenient for shoppers. Online comparisons of products and prices are also possible when making these purchases.
It is essential to realize that online shoppers are a diverse group. This makes it essential for e-commerce businesses to know the demographics their customers are looking for when purchasing products. It is also important to understand how much time each group of shoppers spends online. The younger generation, for example, special info is more likely to use mobile devices to shop than any other group. This is due to the fact that the younger generation has less time and uses a variety of devices to complete online tasks.
The older generation however tend to have more cautious purchasing habits and are less influenced by advertisements on the internet. They also prefer to go to high-street stores to feel and touch products before making a decision. However, this doesn't mean that they will not buy online, as the convenience and ease of online shopping is still extremely appealing to them.
Another important aspect to take into consideration when it comes to online shopping is that older generations are more likely to anticipate and expect free delivery on all their purchases. They are also more likely to abandon carts if shipping costs seem excessive. Moreover 61% of people over 55 say they'll add more items to their shopping carts in order in order to reach the free delivery threshold.
4. Online shopping in the UK in accordance with gender
Both genders in the UK are equally likely to shop for products on the internet. However women are more likely to make large purchases, such as furniture or electrical appliances, than men. Both groups are more likely to buy clothing products, home and garden items consumer electronics, as well as cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by the way the retailer has responded to the COVID-19 pandemic, with 69% searching for brands that support and work closely with their local communities.
The most popular online shopping items in the UK are shoes and clothing. In fact, 62 percent of British women who shop online bought these items by 2020. However online sales aren't limited to the clothing sector and there are a myriad of other products available such as kitchenware, jewellery, and sports items.
In the process, online shopping is becoming increasingly popular as a way to get the best deals on these items. Some analysts believe that by 2024, online sales could make up nearly a third of retail sales.
Some retailers are struggling with the rise of online shopping while others are flourishing. Online sales are increasing in health and wellness as well as home and garden and consumer electronic.
The trend for buying online for these items is expected to continue expand in the coming years. As the number of people who use the internet increases it is expected that online shopping will become more popular in the future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK, by region
The UK is a leading European ecommerce market. The customers are influenced by convenience, price and a vast selection of products when they shop online. These factors make it a great spot for retailers who wish to invest in their web presence and provide a seamless shopping experience.
During the COVID-19 Pandemic, online sales increased dramatically as consumers chose secure and convenient alternatives to shopping. This trend has continued following the outbreak as consumers continue to embrace shopping online as an alternative.
Shopping online is a significant component of UK retail, and some estimates suggest that it could make up a third of retail sales by 2024. This is due to the growing popularity of e-commerce among consumers and advances in technology.
In the UK 57% of shoppers who shop online cite convenience as the main reason they shop online. The 48 percent who say it's easier to find bargains and special deals, and the 37% who claim there's a wider selection of merchandise available online shopping Figures uk are behind. In Europe, a higher proportion of consumers cite the lower cost as a primary factor for their decision to purchase online.
The online shoppers are also keen to try new brands and products. Online customers are willing to try new products and brands. Half of consumers are willing to try new brands when they shop on marketplaces like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29% of online buyers have made use of this method in the last year.
A solid return policy for online purchases for the UK is also an important aspect of e-commerce. The majority of online shoppers (59%) will look up the return policy of a retailer prior to purchasing, and more than half will expect the retailer to be responsible for the return and payment shipping.
