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Online Shopping Figures For the UK

Since its humble beginnings, the online retail market has continued to grow. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.

Many people shop online to research brands prior to purchasing and 45% prefer to "buy online, then pick it up in stores". This is a change in the way people shop that brick-and-mortar stores should be aware of.

1. Online retail sales in the UK

There's no denying that online sales of merchandise have increased dramatically in the UK over recent years. According to data from 2023, the B2C online market is predicted to reach almost $120 billion next year. This growth is driven by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Brick and mortar shops are gaining popularity as shoppers increasingly prefer online retailers.

To achieve this, it's essential that both pureplay and omni-channel retailers know what drives customers to buy online. To help you do this, we've compiled an assortment of retail sales figures and statistics that are both eye-opening and informative.

Fashion is the most popular retail sector in the UK with 28 percent of all e-commerce sales. This is likely due to the availability of a wider variety of items and the ease of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is likely because of the constant demand for new technology, as well as the desire to keep up with the most recent technology. Online sales of leisure and hobby products make up 15% of all online sales.

When asked about the reason they shop online, 57% said it was because of convenience. Then, 48% cited price comparison while 37% said they were looking for discounts or special deals. These findings suggest that consumers in the UK are less price driven than their European counterparts and Online shopping figures uk are more focused on convenience and a wide selection of products.

2. Online shopping in the UK

Shopping online is becoming part of the daily routine for many UK consumers. Be it for online shopping figures uk groceries, electronics or clothes - nearly half of UK residents over 65 have made a purchase on the internet in the last year. With a wide range of payment options, shoppers can also choose the best time and method for their purchases to be delivered.

Price, convenience and accessibility are among the top reasons why consumers shop online. In fact, 57% of shoppers who shop online cite convenience as the main motive behind their shopping. Then, another 48% cited lower prices and 37% said they have a wider selection of choices.

UK consumers are also becoming more eco conscious in their online shopping habits. For instance 79 percent of UK online shoppers say they recycle boxes and other packaging materials that they use in their purchases. They can be able to take action if they find that their purchases are not packaged in an eco ecologically friendly way.

In addition to decreasing their environmental impact, some consumers are also trying to make their shopping experience more personal. For example 35 percent of UK customers have bought clothing, footwear, and accessories from a retailer that has their size information saved. This lets them skip the return process and get what they want faster.

It is interesting to note that UK consumers are reported to be more likely to wait for online orders than they were during the pandemic. This could be due to the fact that they are more used to the longer delivery times and have a better understanding of the time it takes for an item to be delivered in the mail.

3. Online shopping figures Uk shopping in the UK by the age group

Shopping online is extremely popular in the UK. Clothes and accessories are the most sought-after purchases followed by food items, and media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that people find these sales convenient. It is also simple to compare prices and products on the internet when making these kinds of purchases.

It is important to note that online shoppers are very diverse. This makes it crucial for ecommerce businesses to understand what their customers are seeking when they purchase products. In addition it is crucial to be aware of the amount of time each age group is spending shopping online. For instance the younger generation is more likely to shop on mobile devices than any other age group. This is because this age group is constrained in time and will utilize multiple devices to accomplish online tasks.

Older generations tend to be more sceptical about their buying habits and less influenced by advertising on the internet. They also tend to go to stores in the high street to see and touch products before making an purchase. This doesn't mean that they won't shop online. The convenience and ease of online shopping are still very appealing.

Another interesting aspect to think about when it is about online shopping is that the older generations are more likely to anticipate and expect free delivery on all purchases. In addition they are more likely to abandon their shopping carts if they think that shipping costs are prohibitive. Additionally, 61% of people over 55 say that they will add additional items to their cart in order to reach a free delivery threshold.

4. Online shopping in the UK according to gender

In the UK, men and women are equally likely to shop online. However women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups are more likely to purchase fashion products, home and garden items consumer electronics, as well as products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by the way a company responded to the COVID-19 pandemic with 69% of these searching for brands that support and are in close contact with their local communities.

The most sought-after online purchasing products in the UK are clothing and shoes. In fact, a whopping 62 percent of female British online shoppers bought these items in the year 2020. However, online sales aren't restricted to clothing with a wide range of other products on sale, including jewellery, kitchenware, and sports equipment.

As a result, online shopping is becoming more popular as a method to find the most affordable prices on these products. Some analysts estimate that by 2024 ecommerce sales could account for almost one third of retail sales.

While some retailers struggle to deal with the rise in online shopping, others are flourishing. Online sales are growing in health and wellness as well as home and garden and consumer electronics.

The trend for buying these items online is expected to continue to expand in the coming years. As the number of people who use the internet increases it is anticipated that online shopping will be more popular in the future. As online shopping becomes more popular, retailers should ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.

5. Online shopping in the UK, by region

The UK is one of the leading European ecommerce markets. When it comes to online shopping the British consumers are mostly influenced by price, convenience and the variety of items. These factors make it an ideal location for retailers looking to improve their web presence and provide an easy shopping experience.

In the COVID-19 pandemic online sales increased significantly as people opted for secure and convenient alternatives to in-store purchases. This trend has remained in place post-pandemic as consumers continue to use online shopping as an attractive alternative.

Online shopping is an important aspect of UK retail, and some estimates suggest that it will account for three-quarters of retail sales by 2024. This growth is a result of the increasing use of e-commerce by consumers as well as technological advances.

In the UK, 57% of shoppers who shop online say convenience is the primary reason they shop online. The 48% who say it's easier to find deals and special deals as well as the 37% who say that there's a greater selection of merchandise available online are behind. This contrasts with Europe, where a greater percentage of consumers stated lower prices as the primary reason for their purchase online.

Consumers are also open to trying new brands and products when they shop online. About 25% of shoppers online shopping uk discount have bought products they've never seen on the high street before, and half are eager to try new products when they shop on the marketplaces like Amazon. Buy now pay later checkouts are a popular choice for UK customers, with 29 percent of shoppers using the buy now pay later option over the last year.

Additionally an effective return policy is an essential aspect of the online shopping environment in the UK. The majority of online shoppers (59 percent) go through the return policy of a retailer prior to buying, and nearly half of them expect the seller to arrange and pay for return shipping.