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Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has continued to grow. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.
Shopping online is a popular method for consumers to explore brands and purchase. 45% of customers prefer to "buy online and then pick it up at the store". This is a shift in consumer behavior that brick-and-mortar stores should be aware of.
1. Retail sales online in the UK
There's no doubt that online sales of merchandise have grown substantially in the UK over recent years. In fact, according to 2023 statistics the B2C market for e-commerce is expected to reach nearly $120 billion by the year 2023. This growth is a result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. In the end bricks and mortar shops are losing popularity as more shoppers are turning to online stores for their purchases.
To achieve this, it's crucial that both pureplay and omni-channel retailers know what drives shoppers to purchase online. To assist you in this, we've created an assortment of retail sales figures and stats that are both eye-opening and shocking.
Of all the retail industries of which fashion is the most sought-after and accounts for 28 percent of all sales made through e-commerce in the UK. This is likely due to a greater variety of merchandise that are available and the convenience of being capable of trying on clothes without leaving your home. Electronics is second with 16% of the sales on e-commerce. This is probably due to the constant demand for new gadgets and the need to keep up with the most recent technology. Online sales of leisure and hobby products make up 15% of all ecommerce sales.
When asked about the factors that drive shoppers to shop online, 57% of UK consumers cited convenience as the main reason. This is followed by 48% who pointed to price comparison and 37% indicated they were looking for special discounts or offers. These results suggest that consumers in the UK are less driven by price than their European counterparts and are more focused on convenience and a wide product range.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK residents. About half of UK people aged 65 and older have made a purchase on the internet within the last year. With a wide variety of payment options buyers can also pick the best time and method for their purchases to be delivered.
Price, convenience and accessibility are among the top reasons why customers shop online. In fact, 57% of people cite convenience as their primary reason for shopping online. Another 48% of them cited lower prices, while 37% said they have a wider variety of options.
Online shopping habits of UK customers are also becoming increasingly environmentally conscious. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They may even take action if think their purchases aren't being packaged in environmentally friendly ways.
In addition to lessening their environmental impact, a few consumers are also trying to make their shopping experiences more personal. For instance, 35% of UK customers have purchased clothes, footwear, or accessories from a store that has their measurements on file. This allows them to skip the return process, and to purchase what they want faster.
It is interesting to consider that UK shoppers have been reported to be more eager than ever before to wait for online orders. This could be because UK shoppers are more accustomed to the slower delivery time and know how long it takes to receive an item through the mail.
3. Online shopping in the UK according to age group
Online shopping in the UK is a popular activity for a large number of people. The most popular items to purchase are clothing and accessories, followed by food items, and finally media such as music and movies. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are very practical for shoppers. Online comparisons of prices and products are also possible when making these purchases.
It is important to note that online shoppers are very diverse and this is why it is crucial for e-commerce companies to know what their customers are seeking when it comes to purchasing products. It is also crucial to understand how much time each segment of customers spends online. For example, the younger generation is more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation has less time and will make use of multiple devices to complete online tasks.
The older generations are more cautious in their buying habits and less influenced by online advertisements. They also prefer visiting high-end stores to experience products before making a final decision. But this doesn't mean they won't buy online, as the convenience and ease of use of online shopping is extremely appealing to them.
Another interesting aspect to think about when it comes to online shopping is that older generations are more likely to anticipate and expect free delivery on all their purchases. They are also more likely to drop carts when shipping costs appear excessive. Additionally, 61% of people over 55 say they'll add more items to their carts to meet the free delivery threshold.
4. Online shopping in the UK by gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make large purchases such as electrical and furniture. Both groups are more likely to shop for fashion as well as health and beauty gardening, home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by how a retailer responded to the COVID-19 pandemic, with 69% of these searching for brands that support and collaborate with their local communities.
The most sought-after online purchasing products in the UK are footwear and clothing. In fact, 62% of British women who shop online purchased these items by the year 2020. Online sales aren't just limited to clothing. Other items such as kitchenware, jewelry, and sports equipment are also available.
online shopping figures Uk shopping has become increasingly popular to find best bargains. Some experts predict that by 2024, ecommerce sales could account for almost one third of retail sales.
While some retailers struggle to deal with the rise in online sales, others are thriving. Online sales are growing in health and wellness as well as home and garden and consumer electronic.
The trend of purchasing online for these items is expected to continue expand in the years ahead. As the number of people who use the internet is growing it is expected that online shopping will be more popular in the near future. As online shopping grows more popular, merchants should ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping online uk to ireland in the UK by region
The UK is a major European online marketplace. When they shop online the British consumers are mostly influenced by price, convenience and the variety of items. These factors make it an ideal spot for retailers who wish to invest in their web presence and provide an easy shopping experience.
In the COVID-19 pandemic online sales grew significantly as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued following the outbreak as consumers continue to buy online as an alternative.
Shopping online is a significant aspect of UK retail, and some estimates suggest that it could account for one-third of sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and advances in technology.
In the UK 57% of online shoppers say convenience is the primary reason for them to shop online. This is closely followed by 48% who say that it is easier to find special offers and deals and 37% who say there's a wider selection of products that are available online. In Europe the majority of shoppers cite lower prices as a key reason for them to buy online.
Online shoppers are also eager to try new brands and products. Online consumers are open to trying new products and brands. Half of consumers are willing to try new brands when they shop on marketplaces such as Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29 percent of buyers who shop online have made use of this method in the past year.
Additionally, a robust online return policy is an essential aspect of the online shopping landscape in the UK. The majority of online shoppers (59 percent) look up a retailer's return policy before buying, and more than half expect retailers to arrange and pay for online shopping figures Uk return shipping.
