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Online shopping figures uk Shopping Figures For the UK
Since its infancy the market for online shopping has grown steadily. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.
Many people shop online to research brands before purchasing, and 45% like to "buy online, then pick it up in store". This is a fascinating shift in the way people shop that bricks-and-mortar stores should be aware of.
1. Online sales of retail in the UK
There's no denying that retail sales online have risen significantly in the UK over recent years. According to 2023's statistics, the B2C e-commerce market is expected to grow to nearly $120 billion by the end of next year. This growth is driven by shifting consumer habits and the use of digital transformation technologies by retailers. In the end bricks and mortar shops are experiencing a decline in popularity as more consumers are turning to online retailers to make their purchases.
With this in mind, it's crucial for both omni channel and pureplay retailers to understand what drives shoppers to buy online. We've compiled statistics and figures for retail sales that are both eye opening and informative to assist you.
Fashion is the most favored retail industry in the UK, accounting for 28 percent of all online sales. This is likely due to the availability of a larger selection of products and the ease of trying on clothes without leaving the house. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is likely due to the constant demand for new gadgets and the need to keep up with the most recent technology. Hobbies and leisure items are also popular items to purchase on the internet, accounting for 15% of all e-commerce sales.
When asked why they shop online, 57% said it was because of convenience. This is followed by 48% who cited price comparison and 37% stated they were seeking special discounts or offers. These findings suggest that UK consumers are less influenced by price than their European counterparts, and are more focused upon convenience and a wide variety.
2. Online shopping in the UK
Online shopping has become a daily aspect of life for a lot of UK residents. More than half of UK people aged 65 and older have made an online purchase within the last year. With a wide variety of payment options buyers can also pick how and when they want their items to be delivered.
Price, convenience and accessibility are among the top reasons shoppers shop online. In fact, 57% of shoppers who shop online cite convenience as the main motive behind their shopping. Then, another 48% pointed to lower prices while 37% cited a wider choice of options.
UK consumers are also becoming more eco conscious in their shopping online. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They may even take action if they feel their deliveries are not being packaged in environmentally friendly ways.
Certain consumers are looking to make their shopping experience more personal. They are not only trying to reduce their environmental impact but also reduce their carbon footprint. For example 35% of UK customers have purchased clothes, footwear, or accessories from a retailer that has their size information on file. This lets them to skip the return process, and to get what they want faster.
It is interesting to know that UK customers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that British shoppers are more accustomed to the slow delivery times and understand the length of time it takes to receive an item through the mail.
3. Online shopping in the UK according to age group
Online shopping is very popular in the UK. The most sought-after purchases are clothes and accessories followed by food items, and finally media like movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for shoppers. It is also easy to compare prices and products on the internet when making these kinds of purchases.
It is crucial to understand that online shoppers are very diverse, which is why it is crucial for e-commerce companies to know what their customers are seeking when purchasing products. It is also important to understand how much time each group of shoppers spends online. For instance the younger generation is more likely to shop using mobile devices than any other age group. This is because the younger generation is time-poor, and will use several devices to accomplish online tasks.
The older generation on the other hand tend to have more conservative buying habits and are less affected by advertisements on the internet. They also prefer to visit high-end stores to feel and touch products before making a decision. This doesn't mean that they won't shop online. The convenience and ease of shopping online remain very appealing.
Another interesting factor to consider when it is about online shopping is that older generations are more likely to expect and demand free delivery on all purchases. Additionally they tend to drop their carts when they believe that shipping costs are too high. Additionally, 61% of people over 55 say that they will add additional items to their cart in order to reach the free delivery threshold.
4. Online shopping in the UK by gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make major purchases, such as furniture and electrical appliances. Both groups tend to spend more on clothing household and garden products consumer electronics, as well as cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of these shoppers searched for brands that were supportive and were in close contact with their local community.
Shoes and clothing are the most sought-after items to buy online in the UK. In fact, 62% of female British online shoppers purchased these items in the year 2020. Online sales are not limited to clothing. Other products such as kitchenware, jewellery and sports items are also available.
In the process, online shopping is becoming increasingly popular as a method to get the best deals on these items. In fact, some analysts predict that online sales will account for almost one-third of all retail sales in 2024.
Some retailers are struggling with the rising popularity of online shopping, while others are prospering. Online sales are growing in fashion, health and wellness, home and garden, and consumer electronic.
The trend of buying these items online shopping sites with free international shipping is expected to continue grow in the coming years. With the number of people having access to the internet continuing to increase It is expected that more and increasing numbers of people will be turning to online shopping in the future. With the growing popularity of this method of shopping, it is crucial for Online shopping figures uk retailers to ensure that their sites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online marketplace. When they shop online the customers of the UK are influenced by convenience, price, and a variety of products. These factors make it a great location for retailers looking to improve their online presence and offer an easy shopping experience.
During the COVID-19 pandemic online sales increased dramatically as people sought out secure and convenient options for shopping. This trend has continued post-pandemic as consumers continue to use online shopping as an attractive alternative.
Online shopping is an important part of UK retail, and some estimates suggest that it will make up three-quarters of retail sales by 2024. This is because of the increasing use of e-commerce by consumers as well as technological advancements.
In the UK 57% of shoppers who shop online say convenience is the primary factor driving them to shop online. The 48 percent who say it's easier to find bargains and special deals, and the 37% who say there's a wider selection of merchandise available online are behind. In Europe the majority of shoppers cite the lower cost as a primary reason for them to purchase online.
Consumers are also willing to try new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of consumers are willing to try them when they shop on marketplaces like Amazon. Pay-as-you-go checkouts are a common choice for UK shoppers with 29 percent of shoppers using a buy now, pay later option in the last year.
In addition to this, a robust online return policy is an essential aspect of the e-commerce landscape for the UK. The majority of online buyers (59 percent) will look up a retailer's returns policy before purchasing, and more than half will expect the retailer to be responsible for the return and payment shipping.
