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Online Shopping Figures For the UK

Since its humble beginnings the market for online shopping has grown steadily. This is especially evident in the UK where ecommerce is responsible for 20% of all retail sales.

Online Shopping Figures Uk shopping is a popular method for consumers to explore brands and purchase. 45percent of consumers prefer to "buy online and pick up in-store". This is a change in the way people shop that brick-and-mortar stores should be aware of.

1. Online sales of retail in the UK

It's not difficult to see that online retail sales in the UK have seen a significant increase in the last few years. According to 2023 statistics the B2C online market is predicted to grow to $120 billion in the next year. This is because of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. As a result bricks and mortar stores are losing popularity as more shoppers prefer online stores for their purchases.

To do this, it is important that both omni-channel and pureplay retailers know what drives shoppers to purchase online. We've put together statistics and figures for retail sales that are both eye-opening and informative to assist you.

Fashion is the most favored retail sector in the UK, accounting for 28 percent of all ecommerce sales. This is likely due to the wider range of merchandise accessible and the convenience of being capable of trying on clothes without leaving your home. Electronics is the second most popular, with 16% of the sales made through e-commerce. This is due to the constant need for new devices and the desire to keep up with the latest technologies. Leisure and hobbies are also a favorite purchase online, accounting for 15% of all e-commerce sales.

When asked why they shop online, 57% cited convenience. This is followed by 48% who cited price comparison, and 37% who stated they were looking for special discounts or offers. These findings indicate that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a wide product variety.

2. Online shopping in the UK

Online shopping is becoming a regular part of the lives of many UK customers. Whether it's to buy electronics, groceries, or fashion - almost half of UK residents over 65 have made a purchase on the internet within the last year. Shoppers can select from a wide range of payment options, and choose when and how they want their products delivered.

Convenience, price and availability are among the top reasons customers shop online. In fact, 57% cite convenience as their main reason for shopping online. Another 48% pointed to lower prices while 37% cited a wider selection of choices.

Online shopping habits of UK consumers are also becoming increasingly eco-conscious. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They could decide to take action if their purchases are not packaged in a sustainable friendly manner.

In addition to decreasing their environmental impact, Online Shopping Figures Uk some consumers are also trying to make their shopping experiences more personal. For example 35% of UK shoppers have bought clothing or footwear from a retailer with their measurements on the file. This lets them avoid the return process and obtain what they want faster.

It is interesting to note that UK shoppers have been reported to be more willing than ever before to wait for online orders. This could be due to the fact that they are more used to the slow delivery times and are more aware of the time it takes for an item to be delivered in the mail.

3. Online shopping in the UK according to age group

Shopping online in the UK is a very popular pastime for many people. The most popular purchases are clothes and accessories, followed by groceries, and finally media like movies and music. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These sales are extremely convenient for consumers. It is also simple to compare prices and products online when making these types of purchases.

It is crucial to understand that online shoppers come from a variety of backgrounds. This is why it is crucial for online retailers to know what their target audience is searching for when buying products. In addition, it is also important to be aware of how much time each age group is spending shopping online. The younger generation, for instance is more likely to use mobile devices to shop than any other group. This is because this age group is very busy and uses multiple devices to complete online tasks.

Older generations tend to be more sceptical about their buying habits and less influenced by online advertising. They also prefer visiting shops in the high street to feel and touch products before making a final decision. However, this doesn't mean that they won't buy online because the convenience and ease of use of online shopping remains very appealing to them.

Another interesting aspect to think about when it comes to online shopping is that the older generations are more likely to anticipate and demand free delivery on all purchases. They are also more likely to abandon carts when shipping costs appear excessive. Additionally, 61% of people over 55 say that they will add additional items to their carts to meet the free delivery threshold.

4. Online shopping in the UK depending on gender

In the UK both genders are equally likely to shop online. However women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups are also more likely to purchase fashion, health and beauty, home and garden, and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of these consumers searched for brands that were supportive and were in close contact with their local communities.

Shoes and clothing are the most sought-after items for online shopping in the UK. In fact, a whopping 62% of female British online shoppers purchased these items in the year 2020. Online sales aren't restricted to clothing. Other products such as jewellery, kitchenware and sports equipment are also available.

Online shopping has become increasingly popular to find the most affordable bargains. In fact, some analysts predict that e-commerce sales will account for nearly one third of all retail sales by 2024.

Some retailers are struggling with the growth of online shopping, whereas others are prospering. Particularly, online sales are booming for fashion, health and beauty, home and gardening, and consumer electronics.

In the future, online shopping for these products is expected to increase. As the number of internet users continues to grow it is expected that online shopping will become more popular in the future. As online shopping becomes more popular, retailers must ensure that their sites are optimized for mobile devices. They should also offer an easy and online shopping figures uk secure checkout process.

5. Online shopping in the UK by region

The UK is one of the most important European online marketplaces. When shopping online, the UK's consumers are mostly influenced by convenience, price, and the variety of items. These factors make it a perfect place for retailers to invest in their online clothing sites uk presence and offer an easy online shopping experience.

In the COVID-19 pandemic online sales increased dramatically as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued even after the pandemic as consumers continue to shop online as an alternative.

Shopping online is a significant component of UK retail, and certain estimates suggest that it could comprise one-third of sales by 2024. This growth is driven by the increasing popularity of ecommerce among consumers and technological advancements.

57% of UK online shoppers believe that convenience is the primary reason why they shop online. This is followed by 48% who say that it is easier to find deals and special offers and 37% of shoppers say there is a wider range of products available online. In Europe more than half of shoppers mention the lower cost as a primary reason for them to buy online.

Consumers are also willing to try new brands and products when they shop online. About a quarter of online shoppers have bought products they have never bought on the high-street previously, and a majority are eager to try new products when they shop on the marketplaces like Amazon. Buy now pay later checkouts are a common choice for UK shoppers, with 29 percent of shoppers using a buy now pay later option in the past year.

A solid return policy for online purchases for the UK is also a crucial aspect of e-commerce. The majority of online buyers (59 percent) will research the return policy of a retailer prior to purchasing, and more than half will expect the seller to be responsible for organizing and paying for return shipping.