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Online Shopping Figures For the UK
The online retail market has grown continuously since its inception. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many consumers use online shopping to research brands before making a purchase and 45% of them prefer to "buy online, then pick it up in store". This is an interesting change in the way people shop that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's hard to deny that online retail sales in the UK have seen a significant increase over the past few years. According to 2023 statistics the B2C online market is expected to reach $120 billion in the next year. This growth is driven by shifting consumer habits and the adoption of digital transformation technologies by retailers. In the end bricks and mortar shops are losing popularity as more customers turn to online stores for their purchases.
With this in mind, it's crucial for both pureplay and omni channel retailers to know what motivates consumers to buy online. We've collected statistics and figures on retail sales that are both eye-opening and revealing to help you.
Fashion is the most favored retail industry in the UK, accounting for 28 percent of all online sales. This is probably due to a wider selection of products accessible and the convenience of being capable of trying on clothes without leaving home. Electronics is second with 16% of the sales made through e-commerce. This is likely due to the constant demand for new gadgets and the desire to keep up with the most recent technology. Hobbies and leisure products are also a favorite purchase online, HOME with 15% of all e-commerce sales.
When asked what factors drive customers to shop online, 57% of UK consumers said convenience was the primary driver. Then, 48% cited price comparison while 37% of them said they were looking for discounts or special deals. These results suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Online shopping has become a daily aspect of life for a lot of UK residents. Be it for electronic gadgets, groceries or even clothes - more than half of UK residents over 65 have made a purchase online sites for shopping in uk in the last year. Shoppers can pick from a range of payment options and also choose when and how their products delivered.
While there are many reasons to shop online, some of the most popular include convenience price, availability, and price. In fact 57% of shoppers who shop online cite convenience as the main reason for their shopping habits. Additionally, 48% of them cited lower prices as an additional advantage, while 37% cited an increased selection of options.
UK consumers are also becoming more eco conscious when it comes to their online shopping habits. For instance 79 percent of UK online shoppers say they recycle boxes and other packaging materials from their purchases. They can be able to take action if they find that their purchases are not packaged in an environmentally ecologically friendly way.
Some customers want to make their online shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For instance 35% of UK customers have purchased clothing, footwear, or accessories from a retailer who stores their size information. This lets them bypass the return process and get what they want faster.
It is interesting to know that UK customers are reported to be more willing than ever to wait for online orders. This may be because they are more accustomed to the slower delivery times and are more aware of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK depending on the age group
Online shopping in the UK is a favorite pastime for a lot of people. Clothes and accessories are the most sought-after purchases followed by food items, and media such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are very convenient for consumers. Online comparisons of products and prices are also possible when purchasing these items.
It is crucial to understand that online shoppers are very diverse and this makes it essential for ecommerce companies to know what their target market is seeking when purchasing products. In addition to this it is crucial to be aware of the amount of time each age group is spending shopping online. The younger generation, for example, is more likely to use mobile devices to shop than any other group. This is because the younger generation is time-poor, and will use several devices to complete online tasks.
The older generations are, however, likely to have more cautious buying habits and are less affected by the online ads. They also prefer to go to high-street stores to touch and feel products before making a final decision. However, this doesn't mean that they don't shop online due to the convenience and stress-free nature of online shopping remains extremely appealing to them.
Another important aspect to take into consideration when it comes to online shopping is that older generation is more likely to expect and expect free delivery on all their purchases. They are also more likely to leave carts if shipping costs seem excessive. Moreover 61% of people over 55 say that they will add more items to their shopping carts in order to get to the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. However women are more likely to make large purchases, such as furniture or electrical appliances, than men. Both groups are more likely to purchase fashion, home and garden products as well as consumer electronics and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by the way a retailer responded to the COVID-19 pandemic, with 69% seeking out brands that are supportive of and work closely with their local communities.
The most sought-after online shopping products in the UK are clothing and shoes. In fact, 62% of British women who shop online will purchase these items by 2020. Online sales aren't just only limited to clothing. Other items such as jewellery, kitchenware and sports equipment are also available.
As a result, online shopping is becoming more popular as a way to get the best deals on these products. In fact, some analysts predict that online sales will account for almost one third of all retail sales by 2024.
While some retailers are struggling to cope with the increase in online shopping, others are flourishing. Online sales are increasing in fashion, health and wellness as well as home and garden and consumer electronics.
The trend of buying these items online is expected to continue expand in the coming years. With the number of people who have access to the internet continuing to increase It is anticipated that customers will opt for online shopping in the coming years. With the increasing popularity of this method of shopping, it's important for retailers to ensure their websites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European online shopping figures Uk marketplace. The customers are influenced by the convenience, affordability and wide range of products when they shop online. These factors make it a perfect location for retailers to improve their online presence and provide an easy online shopping experience.
During the COVID-19 pandemic online sales grew dramatically as consumers chose safe and convenient alternatives to shopping. This trend has remained in place post-pandemic as consumers continue to choose online shopping as a viable alternative.
Shopping online is a large portion of the UK retail industry There are estimates that it will comprise a third of all retail sales in 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and technological advancements.
57% of UK online shoppers believe that convenience is the primary reason they shop online. The 48 percent who claim it's easier to find bargains and special deals and the 37% who claim there's a wider selection of items available online are behind. In Europe the majority of consumers cite lower prices as a major factor in their decision to purchase online.
Consumers are also open to trying new brands and products when they shop online. Almost 25% of shoppers online have purchased products that they have never bought in a store previously, and a majority are willing to try new products when shopping on an online marketplace like Amazon. Pay-as-you-go checkouts are a common choice for UK shoppers with 29 percent of shoppers using a buy now pay later option in the last year.
In addition to this an effective return policy is an essential aspect of the online shopping environment in the UK. The majority of online shoppers (59%) check a retailer's return policy before buying, and nearly half expect the retailer to arrange and pay for return shipping.
