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Online Shopping Figures For the UK

The market for online retail has grown exponentially since its humble beginnings. This is evident especially in the UK where ecommerce accounts for 20% of retail sales.

Online shopping is a popular method for shoppers to explore brands and purchase. 45percent of consumers prefer to "buy online and then pick it up in-store". This is a change in the way people shop that brick-and-mortar shops must be aware of.

1. Online retail sales in the UK

It's not a secret that retail sales online have grown dramatically in the UK in recent years. According to 2023 statistics the B2C online market is predicted to reach almost $120 billion in the next year. This growth is due to the changing habits of consumers and the adoption of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as consumers increasingly shop online.

To achieve this, it's crucial that both pureplay and omni-channel retailers understand what draws shoppers to purchase online. We've put together statistics and figures on retail sales that are both eye-opening and revealing to help you.

Of all the sectors of retail, fashion is the most popular with 28% of all e-commerce sales in the UK. This is likely due to the wider range of merchandise that are available and the convenience of being capable of trying on clothes without leaving your home. Electronics is second with 16% of online sales. This is likely because of the constant demand for new gadgets, as well as the desire to stay current with the latest technologies. Online sales of leisure and hobby products represent 15% of all online sales.

When asked what drives customers to shop online 57% of UK consumers cited convenience as the primary reason. This is followed by 48% who mentioned price comparison, and 37% who indicated they were seeking special discounts or offers. These findings suggest that UK shoppers are less driven by price than their European counterparts and are more focused on convenience and a broad product selection.

2. Online shopping in the UK

Shopping online is now a part of daily life for many UK consumers. About half of UK people aged 65 and older have made a purchase online in the past year. With a wide range of payment options customers can also decide the time and date they would like their purchases to be delivered.

Accessibility, convenience, and price are among the top reasons why shoppers shop online. In fact, 57% of shoppers cite convenience as the primary reason to shop online. Then, 48% cited lower prices as an additional benefit and 37% noted the availability of more choices as well.

UK consumers are also becoming more eco conscious when it comes to their online shopping habits. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They may even take action if feel their deliveries are not being packaged in environmentally friendly ways.

In addition to lessening their impact on the environment, some consumers are also trying to make their shopping experience more personal. For instance 35 percent of UK customers have purchased clothes, footwear, or accessories from a retailer that has their measurements on file. This lets them bypass the return process and get what they want faster.

It is interesting to know that UK consumers are reported to be more willing than ever to wait for online orders. This could be because they are more used to the slower delivery times and have a better understanding of how long it takes for the item to be delivered via the mail.

3. Online shopping in the UK by age group

Online shopping is very popular in the UK. The most popular purchases are clothes and accessories followed by groceries, and finally media like movies and music. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These sales are extremely practical for shoppers. Comparisons of prices and products are also feasible when making these purchases.

It is important to note that online shoppers are very diverse, which makes it crucial for ecommerce businesses to understand the demographics their customers are seeking when purchasing products. It is also important to understand how much time each group of shoppers spends online. For instance, the younger generation is more likely to purchase on mobile devices than any other age group. This is due to the fact that this age group is very busy and uses multiple devices to accomplish online tasks.

The older generation tends to be more conservative in their purchasing habits and less influenced by online advertisements. They also prefer to visit high-street stores to touch and feel products before making a purchase. However, online shopping figures uk this doesn't mean they won't shop online. The convenience and ease of shopping online are still appealing.

Another interesting factor to consider when it is about online shopping is that older generation is more likely to expect and demand free delivery on all purchases. They are also more likely to drop carts when shipping costs appear excessive. In addition, 61% of those over 55 say they will add more items to their cart in order to reach the free delivery threshold.

4. Online shopping in the UK according to gender

In the UK both genders are equally likely to shop online. However, women are more likely to make large purchases, such as furniture or electrical appliances, than men. Both groups are also more likely to shop for fashion cosmetics, health and beauty products as well as home and garden and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of these consumers were looking for brands that backed and worked closely with their local communities.

Clothing and shoes are the most popular products for online shopping in the UK. In fact, a whopping 62 percent of female British online shoppers bought these items in the year 2020. However, online sales aren't restricted to the clothing sector, with a variety of other products on sale, like kitchenware, jewellery and sports goods.

In the process, online shopping is becoming more popular as a way to get the best deals on these items. Some experts estimate that by 2024 online sales could make up almost one third of retail sales.

Some retailers are struggling with the rising popularity of online shopping, while others are thriving. Online sales are growing in fashion, health and wellness as well as home and garden and consumer electronic.

The trend of purchasing these items online is expected to continue grow in the coming years. With the number of people who have access to the internet continuing to increase it is expected that more increasing numbers of people will be turning to online shopping in the future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is among the top European eCommerce markets. The customers are influenced by the ease of shopping, the price and a wide range of products when they shop online. These factors make it an ideal location for retailers looking to invest in their web presence and offer seamless shopping.

During the COVID-19 pandemic, online sales increased significantly as consumers opted for safe and convenient alternatives to instore purchases. This trend has remained in place post-pandemic as consumers continue to choose online shopping as a viable alternative.

Online shopping is a major part of UK retail and certain estimates suggest that it could account for three-quarters of retail sales by 2024. This is because of the increasing use of e-commerce by consumers as well as technological advances.

In the UK, 57% of shoppers who shop online cite convenience as the main factor driving them to shop online. This is followed by 48% who highlight that it is easier to find deals and special offers and 37% of shoppers say there's a greater variety of merchandise available online. This is in contrast to Europe where a higher percentage of shoppers stated lower prices as the key driver for their choice to shop online clothes shopping sites uk.

Consumers are also open to trying new brands and products when they shop online shopping figures uk (check out the post right here). Online shoppers are open to trying new brands and products. Half of consumers are willing to do so when they shop on marketplaces like Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of buyers who shop online have used this option during the last year.

Additionally, a strong online return policy is a vital aspect of the e-commerce landscape for the UK. The majority of online shoppers (59%) check the return policy of the retailer prior to buying, and nearly half expect the retailer to arrange and pay for return shipping.