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Online Shopping Figures For the UK
Since its infancy, the online retail market has continued to grow. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.
Many people shop online to research brands prior to purchasing, and 45% like to "buy online shopping figures uk, then pick it up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should take note of.
1. online shopping sites in uk for electronics retail sales in the UK
It's not difficult to see that sales of online retail in the UK have seen a significant increase in the last few years. In fact, according to 2023 statistics, the B2C e-commerce market is expected to reach nearly $120 billion by next year. This is because of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar shops are gaining popularity as shoppers increasingly turn to online retailers.
With this in mind, it's important for both omni channel and pureplay retailers to understand what drives customers to purchase online. To help you do this, we've created a collection of retail sales figures and statistics that are both eye-opening and revealing.
Fashion is the most popular retail sector in the UK, accounting for 28 percent of all ecommerce sales. This is probably due to a greater variety of merchandise that are available and the convenience of being in a position to try on clothes without leaving home. Electronics is second with 16% of online sales. This is probably due to the constant need for new devices, as well as the desire to keep up with the most recent technology. Online sales of leisure and hobby products account for 15% of all online sales.
When asked what factors drive customers to shop online, 57 percent of UK consumers said convenience was the primary reason. This is followed by 48% who pointed to price comparison and 37% stated they were looking for special deals or discounts. These results suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a broad selection of products.
2. Online shopping in the UK
Online shopping is becoming a regular part of the lives of many UK customers. Whether it's to buy groceries, electronics or clothes - nearly half of UK residents over 65 have made an online purchase in the last year. Shoppers can select from a range of payment options, and online shopping figures uk choose when and how their purchases delivered.
Convenience, price and availability are among the top reasons why shoppers shop online shopping websites for clothes. In fact, 57% cite convenience as the primary reason for purchasing online. Additionally, 48% of them cited lower prices as another benefit and 37% noted the availability of more options.
UK consumers are also becoming more environmentally conscious when it comes to their online shopping habits. For example, 79% of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They could be able to take action if they find that their purchases are not packaged in an eco green manner.
In addition to lessening their environmental impact, a few consumers are also trying to make their online shopping experience more personal. For instance, 35% of UK customers have purchased clothing or footwear from a retailer with their size information stored on file. This lets them bypass the return process and obtain what they want faster.
It is interesting to consider that UK shoppers have been reported to be more eager than ever to wait for online orders. This could be because they are more accustomed to the slow delivery times and have a better understanding of how long it takes for an item to be delivered in the mail.
3. Online shopping in the UK by age group
Online shopping in the UK is a very popular pastime for a large number of people. The most sought-after purchases are clothes and accessories followed by food items, and finally media such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. Online comparisons of prices and products are also possible when making these purchases.
It is important to know that online shoppers are a diverse group. This makes it essential for e-commerce businesses to know the demographics their customers are seeking when they purchase products. Additionally, it is also important to be aware of the amount of time each age group is spending shopping online. For example the younger generation is more likely to shop on mobile devices than any other age group. This is because this age group is very constrained in time and will utilize multiple devices to accomplish online tasks.
The older generations are, however, likely to have more conservative purchasing habits and are less affected by online advertising. They also tend to visit stores on the high street to look at and feel products before making purchases. However, this doesn't mean they will not buy online, as the convenience and ease of online shopping is still very appealing to them.
Another important aspect to take into consideration when it comes to online shopping is that the older generation is more likely to demand and expect free delivery on all of their purchases. In addition, they are more likely to abandon their shopping carts if they think that shipping costs are excessive. Furthermore 61% of people over 55 say they'll add more items to their carts to get to the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK, men and women are equally likely to shop online. However, women are more likely to make big purchases, like electrical appliances or furniture, than men. Both groups are also more likely to shop for fashion, health and beauty as well as home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by how the retailer has responded to the COVID-19 pandemic with 69% of them seeking out brands that are supportive of and are in close contact with their local communities.
Shoes and clothing are the most requested items to buy online in the UK. In fact, a whopping 62% of female British online shoppers bought these items in 2020. Online sales aren't just limited to clothing. Other products such as kitchenware, jewelry, and sports equipment are also available.
Shopping online has become increasingly popular to find best deals. Some analysts believe that by 2024, the sales from e-commerce could be almost one third of retail sales.
While some retailers are struggling to keep up with the growth in online sales, others are flourishing. Online sales are booming in fashion, health and wellness, home and garden, and consumer electronics.
The trend for buying these products online is expected to continue to grow in the years ahead. With the number of people having access to the internet continuing to increase It is expected that more and increasing numbers of people will be turning to online shopping in the near future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their websites are optimized for mobile devices and offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the most important European online marketplaces. The majority of its customers are influenced the ease of shopping, the price and a wide range of products when they shop online. These factors make it an ideal location for retailers looking to invest in their web presence and provide a seamless shopping experience.
During the COVID-19 Pandemic, online sales increased dramatically as consumers chose safer and more convenient alternatives to store purchases. This trend has continued even after the pandemic as consumers continue to buy online as an alternative.
Online shopping is an important component of UK retail and certain estimates suggest that it will make up three-quarters of retail sales by 2024. This is due to increasing consumer adoption of ecommerce and technological advancements.
57 percent of UK online shoppers believe that convenience is the main reason for them to shop online. The 48 percent who claim it's easier to find deals and special offers and the 37% who claim that there's a greater selection of merchandise available online are behind. In Europe more than half of shoppers mention the lower cost as a primary factor for their decision to purchase online.
Consumers are also willing to try new brands and products when they shop online. Almost a quarter of online shoppers have purchased products that they've never purchased on the high street previously, and a majority are eager to try new products when they shop on a marketplace like Amazon. Pay-as-you-go checkouts are a favorite option for UK shoppers, with 29% of online shoppers using a buy now, pay later option in the last year.
A solid return policy for online purchases for the UK is also a crucial aspect of ecommerce. A majority of online buyers (59 percent) go through the return policy of the retailer prior to buying, and nearly half expect retailers to arrange and pay for return shipping.
