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Online Shopping Figures For the UK

Since its infancy the market for online shopping has grown steadily. This is particularly evident in the UK where e-commerce is responsible for 20% of all retail sales.

Many shoppers use online shopping to research brands before making a purchase and 45% of them prefer to "buy online, then pick it up in stores". This is a fascinating shift in the way people shop that bricks-and-mortar stores should take note of.

1. Online retail sales in the UK

It's hard to deny that online retail sales in the UK have seen a significant increase over the past few years. According to data from 2023, the B2C online market is predicted to reach almost $120 billion in the next year. This growth is a result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. As a result bricks and mortar stores are losing popularity as more consumers prefer online stores for their purchases.

With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives shoppers to buy online. We've collected statistics and figures on retail sales that are both eye opening and revealing to help you.

Of all the retail industries of which fashion is the most popular, accounting for 28 percent of all sales on e-commerce in the UK. This is likely due to the wide selection of products and the convenience of trying on clothes without leaving home. Electronics is second with 16% of sales made through e-commerce. This is due to the constant need for new devices and the desire to stay up-to-date with the most recent technology. Hobbies and leisure products are also popular items to purchase online, accounting for 15% of all e-commerce sales.

When asked about the factors that drive shoppers to shop online, 57% of UK customers cited convenience as the primary driver. In addition, 48% of them cited price comparison and 37% said they were looking for discounts or special deals. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a broad selection of products.

2. Online shopping in the UK

Shopping online is becoming part of the daily routine for many UK consumers. Nearly half of UK people aged 65 and older have made a purchase on the internet in the last year. Shoppers can select from a range of payment options, and decide when and how they want their items delivered.

Accessibility, convenience, and price are among the top reasons consumers shop online. In fact, 57% of shoppers cite convenience as their main reason to shop online. Additionally, 48% pointed to lower prices while 37% mentioned a greater variety of options.

The shopping habits of UK consumers are also becoming more environmentally conscious. For example, 79% of UK online shoppers report recycling boxes and other packaging materials from their purchases. They could take action if their orders are not packaged in a sustainable green manner.

In addition to lessening their environmental impact, some consumers are also trying to make their shopping experience more personal. For instance 35% of UK customers have purchased clothing or footwear from a store that has their measurements on the file. This lets them to avoid the return process, and get what they need faster.

Interestingly, UK customers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because UK consumers are more accustomed to the slower delivery time and are aware of how long it takes to receive an item in the mail.

3. Online shopping in the UK according to the age group

france online shopping sites clothes shopping online uk in the UK is a very popular pastime for a large number of people. Clothes and accessories are the most sought-after purchases followed by food items, and entertainment such as music and movies. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are very convenient for consumers. Comparisons of products and prices are also possible when purchasing these items.

It is crucial to remember that online shoppers are very diverse, which makes it essential for ecommerce companies to know the demographics their customers are seeking when purchasing products. It is also crucial to know how long each group of shoppers spends online. The younger generation, for instance is more likely to use mobile devices to shop than other groups. This is because the younger generation is time-poor and uses a variety of devices to complete online tasks.

The older generations are, however, likely to have more shrewd purchasing habits and are less swayed by advertisements on the internet. They also prefer to go to high-street stores to touch and feel products before making a decision. But this doesn't mean they won't buy online because the convenience and ease of online shopping remains attractive to them.

Another interesting aspect to think about when it concerns online shopping is that older generation is more likely to expect and demand free delivery on all their purchases. They are also more likely to leave carts if shipping charges seem excessive. Moreover 61% of people over 55 say that they will add more items to their cart to get to the free delivery threshold.

4. Online shopping in the UK depending on gender

Men and women in the UK are equally likely to purchase items online. However, women are more likely to make big purchases, such as electrical appliances or furniture, than men. Both groups are more likely to buy fashion household and garden products consumer electronics, as well as products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were affected by the response of retailers to the COVID-19 crisis. 69% of these customers were looking for brands that backed and worked closely with their local communities.

Shoes and clothing are the most popular products to buy online in the UK. In fact 62 percent of British women who shop online bought these items by 2020. However, online sales aren't restricted to clothing with a wide range of other products available like kitchenware, jewellery and sports equipment.

As a result, online shopping is becoming increasingly popular as a method to get the best deals on these items. Some analysts believe that by 2024, the sales from e-commerce could be almost one third of retail sales.

Some retailers are struggling with the rise of online shopping, while others are flourishing. Online sales are increasing in health and wellness, home and garden, and consumer electronics.

The trend of buying these items online is expected to continue increase in the coming years. As the number of people who use the internet continues to grow it is expected that online shopping will increase in popularity in the near future. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.

5. Online shopping in the UK, by region

The UK is among the top European eCommerce markets. When shopping online the British consumers are influenced primarily by convenience, price, and a variety of products. These factors make it a great spot for retailers who wish to improve their online presence and provide a seamless shopping experience.

In the COVID-19 pandemic, online sales grew dramatically because consumers were looking for safe and convenient alternatives to store purchases. This trend has remained in place post-pandemic as consumers continue to use online shopping as a viable alternative.

Shopping online is a large portion of the UK retail economy Some estimates suggest that it will comprise three-quarters of all retail sales in 2024. This growth is driven by increasing consumer adoption of ecommerce and advances in technology.

In the UK 57% of online shoppers mention convenience as the primary reason for them to shop online. This is closely followed by 48% who say that it is easier to find deals and special offers and 37% who say there's a wider selection of products that are available online. This contrasts with Europe where a higher percentage of consumers cited lower prices as the main reason behind their decision to shop online.

Consumers are also willing to try new brands and products when they shop online. Nearly 25% of shoppers online have bought items they've never purchased on the high-street previously, and a majority are willing to try new items when purchasing from an online marketplace like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of online shoppers have made use of this method in the past year.

In addition to this, a robust online return policy is a crucial aspect of the online shopping environment in the UK. The majority of Online Shopping Figures Uk shoppers (59 percent) look up a retailer's return policy before buying, and more than half of them expect the seller to arrange and pay for return shipping.