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Top 10 Online Shopping Sites in the UK For Clothes

You can find everything from designer clothes to pyjamas in one of the UK’s leading department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside beauty, homeware, tech and more.

ASOS offers over 850 brands in tall, petite and curvaceous styles. Oh Polly is a favorite of celebs, offers two-piece dresses and body-con set. Nasty Gal, a well-known brand, focuses on vintage inspired styles. Fast-fashion behemoth BooHoo offers a selection of affordable womenswear.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was designed with fashion-conscious shoppers in their twenties in mind. The company was able to raise funds for its first venture by selling cheap replicas of popular styles, like those worn by Kate Moss and Sienna Miller. After a few years, Nick Robertson and Susanne Clare decided to concentrate on clothing because it would provide the highest returns.

The ASOS website has a variety of sizes and types that include maternity clothes and 30 rolls Paper Towel case accessories, plus-size clothing, stationary and shoes. The ASOS website also offers numerous trends guides, #AsSeenOnMe, Painter's Tape and other content that could inspire. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app offers seamless shopping, including the synchronization of your saved items and a quick checkout. Its app displays stock information to prevent disappointment if an item is not in availability. This feature is a great example of how retailers could use e-commerce technology to increase customer engagement and increase brand loyalty.

George at ASDA

Established in 1989, George is Asda's supermarket fashion label that sells clothes for women, men, and kids. George offers a variety of clothing that is affordable and ethically made. Customers can purchase clothing online, at more than 500 Asda stores, and on the George website.

The new collection taps into the 'quiet luxury' trend, with pieces crafted from cotton, silk and linen blends. The collection includes slouchy suit, printed co-ords and ribbed separates. Prices start at 12 pounds (for an 100% Supima Cotton T-shirt) and increase to around 77 pounds (for complete suits).

As a fast-fashion retailer, ASDA George creates new store planograms and directives "generally every six weeks". Visual Retailing's software for retail planning is employed by the company to modernise its planning process and ensure it is future-proof. It is now able to create visual merchandising layouts and briefs with unprecedented speed, efficiency, and simplicity. StyleShoots, a multi-purpose photography machine, removes clothing from the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This increases the merchandising uniformity and ensures that all stores get the same information.

Debenhams

Debenhams, one of the oldest department store chains offers a variety of clothing and other items. It also has a large selection of brands and has regular sales and discounts. Additionally, the company offers various services to help customers locate what they're searching for.

The retailer began operations in 1778 as a draper's business in London. Over the years, Vimeo.Com it expanded into a huge department chain of stores with a global presence. It is a top retailer of fashion and is known for its exclusive designer brands and clothes. It also has a substantial online presence.

Debenhams has continued to operate its online store despite stores closing during the COVID-19 pandemic. Boohoo Group purchased the company's websites and brand for a sum of the sum of P55 million. The purchase highlights the growing power shift away from brick and mortar retailers to more agile online counterparts. This trend is expected to continue as the number of shoppers continues to decline in physical stores.

Topshop

Topshop is an online retailer of fashion. It offers clothing for both genders and accessories. It has a variety of collections, including Collections and Boutique. The company provides a styling service which will recommend clothes according to the persona of the customer. This is a great option for fashion-conscious people or novices.

In the past, a trip to the London's Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes and Boohoo, with the flagship store's awe-inspiring interior stuffed with makeup, shoes, and clothes to explore as you navigated its labyrinth of mirrored escalators to the beat of thumping house music. However the fortunes of the company have shifted for the worse, and now it looks like the whole Arcadia group comprising Topshop, Dorothy Perkins and Boohoo may be nearing the brink of collapse (Yahoo Finance 2012).

The most distinctive selling point of Topshop was that it was the closest high-street customer could be to catwalk style. However, this was the reason it went under. When Asos and Boohoo began offering the same bang-on-trend trends at a lower cost, customers have stopped coming to the shops in droves.

Misguided

Missguided, a British-based fashion website, sells trendy pieces that are inspired by the style of celebrities. Its website has a feminine theme with pink and white. On its website, it features different models and clothing products for women. Customers can avail free next-day delivery and a student discount on the website.

The site has a broad selection of products and is targeted at 16-34 year olds. The brand is a competitor of Boohoo which is a fashion retailer that also sells trendy clothing to the same target audience. The site has bold headings with images of clothing. Boohoo allows customers to sign up to their newsletter and receive emails about new products.

The company was created by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022 Missguided was placed in administration, owing millions to its suppliers. The business was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo, an online retailer of high-end fashions based in Manchester was founded in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own brand of fashionable clothing is created and manufactured mainly in the United Kingdom. In addition to its own label the company also has brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on maximising profits by selling to young people who are looking for trendy and new clothing at low prices. This market segment, comprised of people who are under 30 years old, represents a large market segment across the globe.

Boohoo employees have access to a range of benefits that include pension plans as well as bonus schemes. The company is committed to employee health through gyms on-site and free health cash plans, and mental health support. The company is renowned for its dedication to size-inclusivity. It provides detailed size charts for clothing to assist shoppers in finding the right fit.

Amazon

Amazon UK is the largest online store in the world. It offers a wide assortment of footwear, clothing and accessories. You can also buy food items, household products and DIY tools. The site offers a wide range of international brands and product.

Visit River Island for fashionable pieces inspired by celebrities and catwalks, Mango for affordable but fashionable Spanish clothes and Lavish Alison for couture-inspired designs. These are great to dress up or down. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

Department chain store John Lewis is another must-visit for Painter's Tape fashion-conscious shoppers, given that their selection spans all major categories, including electronics and fashion-forward cosmetics. They also have a wide selection of household products, such as unique tea caddies.