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Online Shopping Figures For the UK

Since its humble beginnings the market for online shopping has grown steadily. This is evident especially in the UK where ecommerce accounts for 20% of all retail sales.

Many consumers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, then pick up in store". This is a change in consumer habits that brick-and mortar shops must be aware of.

1. Online retail sales in the UK

There's no doubt that online sales of merchandise have increased dramatically in the UK in recent years. According to data from 2023, the B2C online market is predicted to reach almost $120 billion in the next year. This growth is driven by shifting consumer habits and the adoption of digital transformation technologies by retailers. In the end bricks and mortar shops are experiencing a decline in popularity as more consumers turn to online stores for their purchases.

With this in mind, it's important for both omni channel and pureplay retailers to know what motivates customers to purchase online. To help you do this, we've put together an assortment of retail sales figures and statistics that are both eye-opening as well as revealing.

Of all the sectors of retail of which fashion is the most popular and accounts for 28 percent of all sales made through e-commerce in the UK. This is likely due to the wide variety of items and the ease of trying on clothes without leaving the house. Electronics comes in second place with 16% of sales made through e-commerce. This is likely because of the constant demand for Online shop new gadgets and the desire to stay up-to-date with the most recent technology. Online sales of leisure and hobby products account for 15% of all ecommerce sales.

When asked what drives consumers to shop online, 57% of UK customers cited convenience as the main reason. This is followed by 48% who mentioned price comparison and 37% indicated they were looking for special deals or discounts. These results indicate that UK shoppers are less price-driven than their European counterparts, and are more focused on convenience and a wide product variety.

2. Online shopping in the UK

Shopping online is becoming part of daily life for many UK consumers. Whether it's to buy electronic gadgets, groceries, or fashion - almost half of UK residents over 65 have made an online purchase in the last year. Shoppers can select from a range of payment options, and decide when and how they want their products delivered.

There are many motives for shoppers to shop online among them, the most common include convenience prices, availability, and price. In fact, 57% of shoppers who shop online cite convenience as the main reason for their shopping habits. Then, another 48% cited lower prices, while 37% cited a wider variety of options.

The shopping habits of UK consumers are also becoming more environmentally conscious. For example 79 percent of UK online shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They may even take action if think their purchases aren't being delivered in environmentally friendly packaging.

Some customers want to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For example 35 percent of UK customers have purchased clothing, footwear, or accessories from a retailer that has their size information on the file. This allows them to skip the return process and get what they want faster.

It is interesting to consider that UK shoppers have been reported to be more eager than ever before to wait for Online shop orders. This may be because they are more used to the slower delivery times and have a better understanding of how long it takes for an item to arrive in the mail.

3. Online shopping in the UK according to the age group

Shopping online is a huge hit in the UK. Clothing and accessories are among the most sought-after purchases followed by groceries and media like music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is because people find these sales convenient. Online comparisons of products and prices are also possible when purchasing these items.

It is crucial to understand that online shoppers are a diverse group. This makes it vital for e-commerce businesses to know the type of customer they are looking for when purchasing products. It is also important to know how long each segment of customers spends online. The younger generation, for example, is more likely to use mobile devices to shop than any other group. This is due to the fact that this age group is time-poor and will use multiple devices to accomplish online tasks.

The older generations are more sceptical about their buying habits and less influenced by online advertising. They also prefer to visit high-street stores to feel and touch products before making a decision. However, this doesn't mean they won't buy online because the convenience and stress-free nature of online shopping remains extremely appealing to them.

A second interesting factor to take into consideration when shopping online is the fact that older generations are more likely than younger generations to expect and request free shipping on all of their purchases. They are also more likely to drop carts if shipping costs seem excessive. Additionally, 61% of people over 55 say they'll add additional items to their shopping carts in order to meet the threshold of free delivery.

4. Online shopping in the UK in accordance with gender

Women and men in the UK are equally likely to purchase products online. Women are more likely than men to make large purchases, such as electrical appliances and furniture. Both groups are more likely to buy fashion products, home and garden items, consumer electronics, and cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of consumers were looking for brands that backed and worked closely with their local community.

The most sought-after online shopping items in the UK are footwear and clothing. In fact 62 percent of British women who shop online will purchase these items by 2020. Online sales aren't limited to clothing. Other items like jewellery, kitchenware and sports equipment are also available.

In the process, online shopping is becoming increasingly popular as a way to find the most affordable prices on these products. In fact, some analysts have predicted that online sales will account for nearly 1/3 of all retail sales in 2024.

While some retailers are struggling to keep up with the growth in online sales, others are flourishing. Online sales are increasing in fashion, health and wellness gardening, home and garden and consumer electronics.

In the future the online shopping market for these products is expected to continue to grow. As the number of people who use the internet is growing it is expected that online shopping will become more popular in the future. With the increasing popularity of this method of shopping, it is essential for retailers to make sure their sites are optimized for mobile devices and that they provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a top 10 online shopping sites in uk for clothes European ecommerce market. When they shop online, the UK's consumers are mostly influenced by price, convenience, and the variety of items. These factors make it a perfect opportunity for retailers to improve their online presence and offer an easy online shopping experience.

In the COVID-19 pandemic online sales increased significantly as people opted for secure and convenient alternatives to in-store purchases. This trend has continued post-pandemic, as consumers continue to use online shopping as a viable alternative.

Shopping online is a significant component of UK retail and some estimates suggest that it will make up a third of retail sales by 2024. This growth is fueled by the growing popularity of e-commerce among consumers and advancements in technology.

In the UK, 57% of online shoppers say convenience is the primary factor driving them to shop online. This is closely followed by 48% who state that it is easier to find special offers and deals, and 37% who say there's a greater variety of merchandise available online. This contrasts with Europe, where a greater percentage of shoppers said that lower prices were the main reason behind their choice to shop online.

Consumers are also open to trying new brands and products when they shop online. About a quarter of online shoppers have purchased products that they've never purchased on the high street before, and half are eager to try new items when purchasing from an online marketplace like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29 percent of buyers who shop online have made use of this method during the last year.

A strong online return policy for the UK is also a crucial aspect of e-commerce. A majority of online buyers (59%) look up a retailer's return policy before buying, and more than half expect retailers to arrange and pay for return shipping.