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Online Shopping Figures For the UK

Since its humble beginnings the market for online retail has grown steadily. This is evident especially in the UK where e-commerce is responsible for 20% of retail sales.

Many shoppers use online shopping to research brands before purchasing and 45% prefer to "buy online, then pick up in store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should be aware of.

1. Online retail sales in the UK

It's not difficult to see that online retail sales in the UK have risen significantly in the last few years. According to the 2023 statistics, the B2C online market is expected to reach $120 billion by the end of the year. This growth is driven by the changing habits of consumers and the adoption of digital transformation technologies by retailers. In the end bricks and mortar shops are seeing a decline in popularity as more shoppers prefer online shopping uk cheap retailers to make their purchases.

With this in mind, it's important for both omni channel and pureplay retailers to know what motivates shoppers to buy online. We've put together statistics and figures for retail sales that are both eye opening and informative to assist you.

Of all the retail sectors, fashion is the most well-known and accounts for 28 percent of all sales on e-commerce in the UK. This is likely due to the availability of a larger range of merchandise and the convenience of trying on clothes without leaving home. Electronics is the second most popular with 16% of the sales made through e-commerce. This is probably due to the constant demand for new gadgets and the need to stay up-to-date with most recent technology. Hobbies and leisure products are also a favorite purchase online, with 15% of all e-commerce sales.

When asked about the reason they shop online, 57% said it was because of convenience. This is followed by 48% who pointed to price comparison, and 37% who stated they were seeking special offers or discounts. These results indicate that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a wide range.

2. Online shopping in the UK

Shopping online is a common aspect of life for a lot of UK residents. About half of UK residents aged 65 or older have made an online purchase within the last year. Shoppers can choose from a range of payment options, and decide when and online shopping figures Uk how their items delivered.

Accessibility, convenience, and price are among the top reasons consumers shop online. In fact, 57% cite convenience as their main reason for purchasing online. Another 48% of them cited lower prices while 37% cited a wider selection of choices.

UK consumers are also becoming more eco conscious in their shopping online. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They may even take action if think their purchases aren't being packaged in environmentally friendly ways.

Certain consumers wish to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance 35 percent of UK customers have purchased clothes, footwear, and accessories from a retailer who stores their size information. This lets them bypass the return process and get what they want quicker.

It is interesting to note that UK customers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that they are used to the slow delivery times and have a better understanding of the time it takes for the item to be delivered via the mail.

3. Online shopping in the UK by age group

Online shopping is very popular in the UK. The most sought-after purchases are clothes and accessories, followed by food items, and finally media like movies and music. Shopping online shopping sites in united kingdom is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely convenient for shoppers. Online comparisons of products and prices are also possible when purchasing these items.

It is important to know that online shoppers are a diverse group. This is why it is crucial for online retailers to know what their target audience is looking for when purchasing products. It is also essential to know how much time each segment of customers spends online. For example, the younger generation is more likely to shop on mobile devices than any other age group. This is because this age group is very time-poor and will use multiple devices to complete online tasks.

The older generations are more conservative in their purchasing habits and less influenced by online advertising. They also prefer to visit shops in the high street to experience products before making a final decision. However, this doesn't mean they won't buy online. The convenience and ease of shopping online are still very appealing.

Another interesting aspect to consider when shopping online is the fact that older generations are more likely than younger generations to anticipate and expect free shipping on all their purchases. In addition they are more likely to abandon their carts when they believe that shipping costs are too high. Furthermore, as many as 61% of over 55s claim that they will add more items to their cart in order to reach the threshold of free delivery.

4. Online shopping in the UK in accordance with gender

Both genders in the UK are equally likely to purchase goods on the internet. Women are more likely than men to make big purchases, such as furniture and electrical appliances. Both groups are more likely to buy clothing household and garden products consumer electronics, as well as cosmetics and online shopping figures Uk health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by the way a company responded to the COVID-19 pandemic, with 69% of these looking for brands that support and are in close contact with their local communities.

Clothing and shoes are the most requested items to buy online in the UK. In fact, a whopping 62 percent of female British online shoppers purchased these items in 2020. However online sales aren't limited to clothing with a wide range of other products available such as kitchenware, jewellery, and sports goods.

In the process, online shopping is becoming increasingly popular as a method to find the best prices on these products. Some experts predict that by 2024, ecommerce sales could account for more than a third of all retail sales.

While some retailers are struggling to keep up with the growth in Online shopping figures uk shopping, others are thriving. Particularly the rise of online sales for health, fashion, beauty gardening, home and garden, and consumer electronics.

In the near future the online shopping market for these products is expected to continue to grow. As the number of people who use the internet is growing it is anticipated that online shopping will increase in popularity in the future. With the growing popularity of this method of shopping, it is important for retailers to ensure their websites are optimized for mobile devices and provide a secure and easy checkout process.

5. Online shopping in the UK, by region

The UK is among the most important European online marketplaces. Its consumers are influenced by convenience, price and a vast selection of products when they shop online. These factors make it a great opportunity for retailers to build their online presence and provide a seamless online shopping experience.

In the COVID-19 pandemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to store purchases. This trend has remained in place post-pandemic as consumers continue to embrace online shopping as an attractive alternative.

Online shopping is a significant part of the UK retail industry, with some estimates suggesting that it will account for three-quarters of all retail sales by 2024. This growth is driven by increasing consumer adoption of ecommerce and advancements in technology.

57 percent of UK online shoppers believe that convenience is the primary reason for them to shop online. This is closely followed by 48% who say that it is easier to discover special deals and offers and 37% who say there's a wider selection of products that are available online. In Europe the majority of consumers cite the lower cost as a primary reason for them to buy online.

Online shoppers are also willing to test new products and brands. Online consumers are open to trying new products and brands. Half of people are willing to try new brands when they shop on marketplaces like Amazon. Pay-as-you-go checkouts are a favorite option for UK customers with 29 percent of shoppers using the buy now pay later option in the past year.

A robust return policy on the internet for the UK is also a key aspect of e-commerce. The majority of online shoppers (59 percent) go through the return policy of a retailer prior to buying, and more than half expect the retailer to arrange and pay for return shipping.